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Content Marketing Success With BrightEdge - Chris Bennett - 97th Floor - Share15

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How to succeed at content marketing using the BrightEdge Platform. Tactics and case studies.

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Content Marketing Success With BrightEdge - Chris Bennett - 97th Floor - Share15

  1. 1. The leading industry event by digital marketers for digital marketers powered by BRIGHTEDGE Content Measurement Metrics How to always succeed with content marketing
  2. 2. @brightedge #share15 Content Marketing Search Engine Optimization Reputation Management Analytics Social Media Marketing PPC/SEM Web Design & Development
  3. 3. @brightedge #share15
  4. 4. @brightedge #share15 Incase you missed it…
  5. 5. @brightedge #share15 We all know that Keywords are important for SEO
  6. 6. @brightedge #share15 It is SEO 101 and we spend a lot of time paying attention to it when building landing pages
  7. 7. @brightedge #share15 But somehow we forget when creating content
  8. 8. @brightedge #share15 When it can be the most important ingredient to our success
  9. 9. @brightedge #share15 So lets get into the weeds a bit
  10. 10. @brightedge #share15 Start with Data Cube
  11. 11. @brightedge #share15 Discover Long Tail
  12. 12. @brightedge #share15 Sort by Value
  13. 13. @brightedge #share15 Just by focusing on keywords with High Value
  14. 14. @brightedge #share15 Dump it all into a spreadsheet, prioritize by “Value”
  15. 15. @brightedge #share15 The ideas will form from the research
  16. 16. @brightedge #share15 Case Study
  17. 17. @brightedge #share15 Wasn’t Viral
  18. 18. @brightedge #share15 That’s the Point
  19. 19. @brightedge #share15 22k searches a mo
  20. 20. @brightedge #share15 - 302 Different Keywords bringing traffic - 75 Keywords in the top 10 - 1,300 visits a day
  21. 21. @brightedge #share15 Case Study
  22. 22. @brightedge #share15 Again not Viral
  23. 23. @brightedge #share15 - 1,300 Different Keywords bringing traffic - 100 Keywords in the top 10 - 1,100 visits a day
  24. 24. @brightedge #share15 Again: focus on Keyword Value
  25. 25. @brightedge #share15 I know, recipes are easy
  26. 26. @brightedge #share15 I know, recipes are easy just slap the word “Paleo” on it and it will work
  27. 27. @brightedge #share15 so lets talk B2B
  28. 28. @brightedge #share15 how to make a sales pitch great sales pitches how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch ow to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations how to make a sales pitch great sales pitches how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations how to make a sales pitch great sales pitches how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations how to make a sales pitch great sales pitches how to make a good sales pitc effective sales pitch effective sales presentation good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch present successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentati perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentati good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations grab those keywords
  29. 29. @brightedge #share15 • Almost 2 yrs old • 94 keywords in Top 10 • Over 219 unique keywords bringing traffic • July had 25 more keywords ranking in the top 10 than in June • 797 LinkedIn Shares https://www.salesforce.com/blog/2014/02/how-to-make-good-sales-pitch.html B2B
  30. 30. @brightedge #share15
  31. 31. @brightedge #share15 Articles with proper keyword planning
  32. 32. @brightedge #share15 http://www.glasses.com/what-is-coachella Graphics need SEO too
  33. 33. @brightedge #share15 http://www.glasses.com/what-is-coachella Graphics need SEO too
  34. 34. @brightedge #share15 http://www.glasses.com/what-is-coachella
  35. 35. @brightedge #share15 So to recap Spend enough time up front on keyword research Write content that is inspired by keywords Create altruistic content for the user Track test and prove Repeat
  36. 36. @brightedge #share15 Because there is no shortcuts
  37. 37. The leading industry event by digital marketers for digital marketers powered by BRIGHTEDGE chris@97thfloor.com 97thFloor.com @chrisbennett

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