Geri Halliwell – ‘It’s Raining Men’‘It’s Raining Men’ by Geri Halliwell is in themainstream pop genre of the music world. Within the music video Geri is seen performing in many locations; this shows that the video is a location performance. The music video has some narrative butnothing big. She is basically auditioning infront of some judges, singing and doing a dance routine.
Visuals & LyricsThe visuals and lyrics work well together, some even link. The song is about raining men, the rainpart is illustrated within the music video, but I don’t see any men falling out of the sky.There are quite a lot ofmen surrounding Geri in this music video though, so maybethats where then men part of the lyrics comes in.
Visuals & MusicThe visuals and musicare very importantand don’t alwayswork that well.In this case, themusic video has The editing changes paceworked very with the song/music. Cutswell, visuals on the beat are inand music excellent timing. Last buttogether. not least, the location changes when the music changes.
Selling The ArtistThis video sells Geri Halliwell very well. It shows off her body mainly which was her new image at the time. There are many close ups of her body and face to attract the audience (Mainly male – The Male Gaze). Quite a few changes in costume asshe is showing people she looks good in everything; also most of her clothes reveal most of her body (Exhibitionism). She is usually in the centre of all shots as she is the most important person, so everyone should focus on her.
Voyeurism & ExhibitionismVoyeurism is one of the key factors of this musicvideo. As the video is all about Geri showing off her new body, which is exactly what is beingshown. Voyeurism in music videos, like this one, is used to attract the male audience (The Male Gaze – Laura Mulvey). Geri also dances veryseductively using her hands to caress her body; this makes Geri more voyeuristic, and this happens throughout the music video.Exhibitionism invites the sexual gaze upon Geri.She has a lot of flesh on display for all to see to show that she is sexually provocative and in control of it.
Geri is being ‘gazed’ at all the way through the music video, by the audience andthe people within the video itself. There is a powerful controlled gaze upon Geri who is displaying herself and her body to everyone (The Male Gaze, LauraMulvey). Not only men are looking at her, even women are looking at her as well.
Intertextuality Beyoncé – Love On TopThis music video performed by Beyoncé is a good example ofIntertextuality with Geri’s video.Beyoncé is shown wearing next to nothing, just like Geri in her music video. This shows their sexy and seductive side that influences the male gaze (Laura Mulvey). This sexy side to them both contrasts with them both dressed smart and elegant. Beyoncé is seen wearing a gold suit and Geri is dressed up like a ballerina. They are both still very attractive so would still be ‘gazed’ upon by men mainly.
J LO GERI Intertextuality Jennifer Lopez– I’m Glad Geri Halliwell’s ‘It’s Raining Men’ has a very similar pattern to Jennifer Lopez’ ‘I’m Glad’. The visual side and the narrative are very similar in both music videos. They are so similar you would believe that Geri copied J Lo’smusic video. As you can see, all of the images on the right look very similar, almost the same. Not allaudiences would spot that they are so similar. There is a sexy andsmart side to J Lo, just like Geri inher music video. These two musicvideos together are a great way to show Intertextuality.