What kind of media institutionmight distribute your media product and why?
IPC MEDIA I think IPC is a very good option for distributing my magazine, as their main focus is on mainstream magazines that target a large variety of different social groups. One of their most well known music magazines that is popular on an international scale is NME. I think contents and target marketing wise my magazine is very similar to NME so I think that my magazine would work very well under this distributer.
Bauer Media As a second resort I would use Bauer Media to distribute my magazine as they are also a distributer of the mass selling music magazine Q! Q! is similar to my magazine as it targets preppy type of people, and the music genre is mainly mainstream music.
In conclusion…Overall I think that there is room in the market for mymagazine with either of these distributers. However I thinkthat with Bauer Media there may be less hope as they arealready distributing a similar magazine, therefore I think IPCmedia are a much safer option for the magazine.