Sporting goods


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Leading Brands of Sporting Goods....
By Shivani Sharma/Monika

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Sporting goods

  1. 1. “ Sporting Goods ”
  2. 2. Detailed Findings <ul><li>Consumers Perceptions </li></ul><ul><li>Defining Sporting Goods </li></ul><ul><li>Current perceptions of company </li></ul><ul><li>Where consumers buy sporting goods </li></ul><ul><li>Consumers Habits </li></ul><ul><li>Frequency of sporting goods purchase </li></ul><ul><li>Importance of piece when purchasing sporting goods </li></ul><ul><li>Importance of interactivity in a sporting goods departments </li></ul><ul><li>Age differences in participation in sports and outdoor activities </li></ul><ul><li>Gender differences in sports and outdoor activities </li></ul><ul><li>Consumer wants </li></ul><ul><li>Ideal sporting goods store/department layouts </li></ul><ul><li>Insights from in-depth interviews </li></ul>
  3. 3. Defining “ Sporting Goods ” <ul><li>Tools for an active lifestyle. </li></ul><ul><li>Anything you could to possible to need to engage in sports activities, from different types of shoes and clothing to actual equipment. </li></ul><ul><li>Both traditional sporting products plus hunting and fighting products. </li></ul><ul><li>Goods and products used for the products of physical activities. </li></ul><ul><li>Key Insight : Sporting Goods is difficult to define. </li></ul>
  4. 4. <ul><li>Industry Suppliers : </li></ul><ul><li>Brands, manufacturers, suppliers and/or distributors (including licensing, franchising and retail businesses) of sporting goods and services. </li></ul><ul><li>Industry Supporters : </li></ul><ul><li>Recognized federations, associations and/or firms related to the sporting goods industry (such as trade fair organizers, consultancy companies, etc.) which are not directly engaged in the manufacturing, supply or trading of sporting goods and services. </li></ul><ul><li>National or Regional Organizations : </li></ul><ul><li>National or regional organizations constituted and recognized as national or regional sporting goods governing bodies in any country throughout the world. Regional organizations can include their national federations in their membership. </li></ul>
  5. 5. Where Consumers Buy Sporting Goods <ul><li>Women are 63% more likely then men to buy sporting goods at target. </li></ul><ul><li>Men are 47% more likely to buy sporting goods at specialty stores. </li></ul><ul><li>34% of more men and 33% of women bought sporting goods at mass retailers in the last years. </li></ul><ul><li>Key Insight : Consumers are more likely to purchase their sporting goods from mass retailers than specialty stores. Affluence plays a significant role in purchasing patterns. </li></ul>
  6. 6. Frequency of Sporting Goods Purchases
  7. 7. Frequency of Sporting Goods Purchases <ul><li>“ Good quality equipment doesn't have to be replaced that often”. </li></ul><ul><li>“ Only when a sports season changes or when a family member out grows something”. </li></ul><ul><li>Key Insight : Consumer Typically shop for sporting goods every few months, therefore, they want quality products that will last through the season. </li></ul>
  8. 8. Importance of price when purchasing sporting goods <ul><li>I don’t like to waste money on things I know I will ruin quickly so inexpensive items are helpful. </li></ul><ul><li>Price is a primary purchase decision criterion. The quality of an item is often related to its price. </li></ul><ul><li>The cheapest price isn’t always the best buy. </li></ul><ul><li>I’ll pay anything to get a good quality product. </li></ul><ul><li>I shop for value. </li></ul><ul><li>Specialty stores draw people with higher income. </li></ul>
  9. 9. Importance of interactivity in a sporting goods department <ul><li>Interactivity allows me to determine quality level of the item </li></ul><ul><li>I want to know what I am buying before I have to return it. </li></ul>
  10. 10. Importance of interactivity in a sporting goods department <ul><li>A majority of our respondents believed interactivity would add to their experience when purchasing sporting goods. </li></ul><ul><li>Key Insight : Interactivity in sporting goods departments helps consumers make educated purchasing decision. </li></ul>
  11. 11. Age differences in participation in sports and outdoor activities <ul><li>As people get older, they participates less in sporting activities (particularly around the age 45). </li></ul><ul><li>Key Insight : Fitness and health are an emerging trend for both children and adults. This trend is affecting purchasing decisions for sporting goods. </li></ul>
  12. 12. Recommendation <ul><li>Specific sport or outdoor activity labels. </li></ul><ul><li>Increase product quality, while keeping price intact </li></ul><ul><li>Significantly increase the level of interactivity </li></ul><ul><li>Tout partnership with Gold’s Gym </li></ul><ul><li>Carry name brands </li></ul><ul><li>Provide athletic shoes </li></ul><ul><li>Advertise in parenting magazines </li></ul><ul><li>Sell seasonal equipment </li></ul><ul><li>Sell swimming accessories </li></ul>
  13. 13. Additional Research <ul><li>Swimming has the highest participation of any sports. </li></ul><ul><li>Hispanics purchasing power will increase by 48% by 2011. </li></ul><ul><li>Baby boomers are leaving team sports and having at home fitness equipment. </li></ul><ul><li>Children cause elevated ownership of sporting goods. </li></ul><ul><li>Moms and grandparents buy children sporting goods. </li></ul>
  14. 14. Top 5 Brands in “Sporting Goods” <ul><li>Nike – Value $10.7 Billion – Nike is the sports apparel giant. </li></ul><ul><li>Adidas – Value $7.3 Billion – All Day I Dream About soccer. </li></ul><ul><li>Gatorade - Value: $6.4 Billion – While not technically an “apparel” brand </li></ul><ul><li>Reebok – Value: $2 Billion – While Reebok is the official uniform provider for the NFL and NHL </li></ul><ul><li>Under Armour – Value: $530 million </li></ul>
  15. 15. 1. Brands in Sporting Goods
  16. 16. Definition and Manufactured <ul><li>Puma meaning and definition </li></ul><ul><li>A large American carnivore, found from Canada to Patagonia, especially among the mountains. Its color is tawny. Or brownish yellow, without sports or stripes. Called also catamount, cougar, American lion, mountain lion, and panther or painter. </li></ul><ul><li>Manufactured </li></ul><ul><li>Puma is based in Germany </li></ul><ul><li>But has factories in a number of countries including china, turkey, el salvador, and indonesia. </li></ul>
  17. 17. Puma <ul><li>Industry Clothing and consumer goods manufacture. </li></ul><ul><li>Founded 1924 ( registered in 1948) </li></ul><ul><li>Founder Rudolf Dassler </li></ul><ul><li>Headquarters Herzogenauurach, Germany </li></ul><ul><li>Products Footwear, Sportswear, Sports goods, Fashion accessories. </li></ul><ul><li>Revenue €2.461 billion (2009) </li></ul><ul><li>Operating Income €192.4 million (2009) </li></ul><ul><li>Profit €128.2 million (2009) </li></ul><ul><li>Employees 9,650 (end 2009) </li></ul>
  18. 18. Creation of Puma <ul><li>Rudolf’s company changes its name to Puma Scuhfabrik Rudolf in 1948, and became a public company in 1986. listed on the Borse Munchen and Frankfurt stock Exchange. </li></ul>
  19. 19. Puma : Shoe Ads Done Right <ul><li>File these under creative ads puma has associated its shoes with real life animals in their latest ad campaign, and the results are quite eye-catching to say the least continue reading for more pictures. </li></ul>
  20. 20. Present day <ul><li>Puma AG has approximately 9,204 employees. </li></ul><ul><li>Distributed its products in more than 80 countries. </li></ul><ul><li>For the fiscal year 2003, the company had a revenue of € 1.274 billion. </li></ul><ul><li>Puma were the commercial sponsors for the 2002 anime series Hungry Heart Wild Striker, with the jerseys and clothing sporting the puma brand. </li></ul>
  21. 21. Controversy <ul><li>Organizations promoting fair trade and workers ‘rights criticize Puma’s employment practices in their developing world factories, predominantly relating to workers in China, Turkey. EI salvador and Indonasia. </li></ul>
  22. 22. 2. Brand in Sporting Goods
  23. 23. Definition and Manufactured <ul><li>Definition </li></ul><ul><li>All Day I Dream About Sports. </li></ul><ul><li>Manufactured </li></ul><ul><li>Adidas manufactures their products in Herzogenaurach, Bavaria which is Germany. The city it manufactures in is also the city where the HQ is. </li></ul>
  24. 24. Adidas <ul><li>Industry Clothing and consumers goods manufacture. </li></ul><ul><li>Founded 1924 (registered in 1949). </li></ul><ul><li>Founder Adolf Dassler. </li></ul><ul><li>Headquarters Herzogenauurach, Germany. </li></ul><ul><li>Area served Worldwide. </li></ul><ul><li>Revenue € 10.38 billion (2009 ). </li></ul><ul><li>Operating income €508 million (2009). </li></ul><ul><li>Profit €245 million (2009). </li></ul><ul><li>Employees 39600 (2009) </li></ul>
  25. 25. Products <ul><li>Adidas currently manufactures several running shoes, including the adistar control 5, the adistar Ride, the supernova sequence and the supernova cushion 7, among others. </li></ul><ul><li>Accessories </li></ul><ul><li>Adidas designs and makes sandals, watches, eyewear, bags, baseball caps, and socks. As well, Adidas has a branded range of male and female deodorants, perfumes, aftershave and lotions. </li></ul>
  26. 26. Financial Information in millions of euros Year 2002 2003 2004 2005 2006 Sales 6.523 6.266 6.478 6.636 10.084 EBITDA 532 627 725 818 1098 Net result 208 260 314 382 483 Net debt 1498 946 594 551 2231
  27. 27. 3. Brand in Sporting Goods
  28. 28. Nike <ul><li>Industry Designing and manufacturing sportswear sport equipment. </li></ul><ul><li>Founded January 1964 as Blue Ribbon Sports 1978 as Nike,Inc. </li></ul><ul><li>Founder William J. Bill Bowwerman Philip H. Knight. </li></ul><ul><li>Headquarters Washington County Oregon, united states </li></ul><ul><li>Area served Worldwide. </li></ul><ul><li>Product Athletic shoes apparel sports equipment accessoris. </li></ul><ul><li>Revenue US$19.2 Billion (2009). </li></ul><ul><li>Operating income US $1.87 Billion (2009). </li></ul><ul><li>Employees 30,200 (2009). </li></ul>
  29. 29. Marketing of Sporting goods <ul><li>Cricketing Gear </li></ul><ul><li>Bats, Balls, Gloves, Helmets. </li></ul><ul><li>Made from specially designed English & Kashmir willow, our bats are well balanced and nicely curved with a special bulge for extra power.... </li></ul>
  30. 30. Inflatable Balls <ul><li>Footballs, Volleyballs, Basketballs, Rugby. </li></ul><ul><li>Some of the worlds most popular games, football, volleyball, basketball etc have evolved into a global sports. We have a wide range of inflatable balls which are of the highest quality and made with the latest approved materials </li></ul>
  31. 31. Thanking you