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92Y's #7DaysofGenius - The Genius in Us

As part of the 92Y’s upcoming 7 Days of Genius Festival, Mike Berland and Edelman Berland surveyed 2,043 general population Americans. The goal is to explore what Americans think it means to be a genius, what they
think of geniuses now and in the past, and how well the USA fosters and encourages geniuses within our society.

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92Y's #7DaysofGenius - The Genius in Us

  1. 1. As part of the 92Y’s upcoming 7 Days of Genius Festival, Mike Berland and Edelman Berland surveyed 2,043 general population Americans. The goal is to explore what Americans think it means to be a genius, what they think of geniuses now and in the past, and how well the USA fosters and encourages geniuses within our society.
  2. 2. WHO HOW MANY WHAT WHEN American Public n=2,043 Online Survey February 6 - 9, 2015 General population, census representative MOE ± 2.17%
  3. 3. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q11. Do you consider yourself a genius? (n=2043) [IF NO] Q12. Would you want to be a genius? (All n=1733; Men n=796; Women n=937) Women are less likely to be interested in being a genius than men are. Only 15% of people consider themselves to be geniuses, and 36%of Americans wouldn‘t even want to be a genius.
  4. 4. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q11. Do you consider yourself a genius? (n=2043) [IF NO] Q12. Would you want to be a genius? (Aged 18-34 n=465; Aged 35-54 n=632; Aged 55+ n=636) Millennials aspire to be geniuses. 57%of Americans 18-34; 54%of Americans 35-54; 37% of Americans 55+; would like to be a genius.
  5. 5. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT 91% Q10. Are there geniuses living among us? (n=2043) Q17. Do you think the label “genius” is overused? (All n=2043; Aged 18-34 n=613; Aged 55+ n=674) of Americans think there are geniuses among us, but think the label is overused. 53% Older Americans (aged 55+) are more likely than younger Americans (aged 18-34) to think the label is overused.
  6. 6. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT 65% Q18. Which of the following statements do you most closely agree with? As a society, we need… (All n=2043; Aged 18-34 n=613; Aged 35-54 n=755; Aged 55+ n=674) of Americans think we need more geniuses. 76% 65% 55% 8% 7% 4% 16% 28% 41% 18-34 35-54 55+ As Americans age, they become less likely to think we need more geniuses – and more likely to think we have enough of them. As a society, we need…  More geniuses  Fewer geniuses  Neither – we have just the right amount of geniuses
  7. 7. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT What kind of genius would you MOST like to be? (if you aren’t a genius – and would like to be one) Q11. Do you consider yourself a genius? (n=2043) [IF NO] Q12. Would you want to be a genius? (n=1733) [IF YES] Q13. In what area would you MOST like to be a genius? (All n=1004; Men n=518; Women n=486; Aged 18-34 n=350; Aged 55+ n=250) Tech genius is most sought after 21% 17% 13% 13% 8% 7% 7% 5% 3% 2% 1% Tech Business & Finance Science Medicine Math Music Literature Food Philosophy & Religion Athletics & Sports Politics men are more interested in being a tech genius than women are women are twice as likely than men to want to be medical geniuses younger Americans (18-34) are more interested than older Americans (55+) in being a literary genius
  8. 8. INTELLIGENT ENGAGEMENT of Americans say they personally know a genius. 7% cousin 12% parent 5% aunt/uncle 50% friend 12% colleague 10% teacher 14% sibling 4% grandparent Q7. Do you personally know a genius? (n=2043) [IF YES] Q8. How do you know that genius? (n=886) [IF FAMILY] Q9. What is your relationship to the genius(es) in your family? (n=376) 43% of those who know a genius, 50% say that they are friends with him/her
  9. 9. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ21. In order for you to consider someone a genius, do they have to achieve recognition? (n=2043) of Americans don’t think someone has to achieve recognition to be considered a genius. Really??? 75%
  10. 10. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ16. Do geniuses tend to impact societal causes, or personal causes? (n=2043) Geniuses impact society at large, not just themselves. societal causes personal causes 30% 70%
  11. 11. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ23. Geniuses are most likely to… (n=2043) Find a solution to an unsolved problem 74% Discover something brand new 58% Innovate a category 45% Stay behind closed doors 27% Disrupt an industry 12% 3 out of 4 Americans believe that geniuses find solutions to unsolved problems. Geniuses are most likely to…
  12. 12. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Somewhat Agree  Strongly Agree  Strongly Disagree  Somewhat Disagree  Q24. How much do you agree or disagree with the following statements? (n=2043) Genius can excel in either creativity (making something completely new) or skill (perfecting something using methods that already exist). 43% 51% 2%5% 93% Americans agree...
  13. 13. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Somewhat Agree  Strongly Agree  Strongly Disagree  Somewhat Disagree  44% 39% 4% 14% 83% They are skeptical when someone refers to him or herself as a genius. Americans agree... Q24. How much do you agree or disagree with the following statements? [I’m skeptical when someone refers to him or herself as a genius] (n=2043)
  14. 14. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ24. How much do you agree or disagree with the following statements? (n=2043) Somewhat Agree  Strongly Agree  Strongly Disagree  Somewhat Disagree  48% 32% 4% 16% 80% It’s up to parents to encourage their children’s potential genius. Americans agree...
  15. 15. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ24. How much do you agree or disagree with the following statements? (n=2043) Somewhat Agree  Strongly Agree  Strongly Disagree  Somewhat Disagree  51% 26% 4% 19% 77% Genius becomes apparent at a young age. Americans agree...
  16. 16. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Somewhat Agree  Strongly Agree  Strongly Disagree  Somewhat Disagree  45% 24% 8% 23% 69% We’re better at recognizing geniuses after they’re gone. Americans agree... younger Americans (18-34) are more likely to strongly agree with this statement than older Americans (55+) Q24. How much do you agree or disagree with the following statements? (All n=2043; Aged 18-34 n=613; Aged 55+ n=674)
  17. 17. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ24. How much do you agree or disagree with the following statements? (n=2043) Somewhat Agree  Strongly Agree  Strongly Disagree  Somewhat Disagree  35% 20% 33% 54% 46% 13% One has to be able to explain their ideas to anyone to truly be a genius. Americans are torn...
  18. 18. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ24. How much do you agree or disagree with the following statements? (n=2043) Somewhat Agree  Strongly Agree  Strongly Disagree  Somewhat Disagree  36% 16% 36% 51% 49% 13% It only takes one groundbreaking idea to make someone a genius. Americans are torn...
  19. 19. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ24. How much do you agree or disagree with the following statements? (n=2043) Somewhat Agree  Strongly Agree  Strongly Disagree  Somewhat Disagree  33% 18% 34% 51% 49% 14% Geniuses can be “jacks of all trade – but a master of none.” Americans are torn...
  20. 20. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Somewhat Agree  Strongly Agree  Strongly Disagree  Somewhat Disagree  26% 19% 36% 45% 55% 19% One has to excel at more than one subject to be a genius. Americans are torn... younger Americans (18-34) are significantly more likely to agree with this statement Q24. How much do you agree or disagree with the following statements? (All n=2043; Aged 18-34 n=613)
  21. 21. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Somewhat Agree  Strongly Agree  Strongly Disagree  Somewhat Disagree  17% 11% 46% 73% 27% Genius can only be achieved after a lifetime of work. Americans disagree... older Americans (55+) are significantly more likely to disagree with this statement Q24. How much do you agree or disagree with the following statements? (All n=2043; Aged 55+ n=674)
  22. 22. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ33. Do geniuses tend to be street smart, or book smart? Q44. To be a genius, do you have to have a high IQ? (n=2043) Street smart Book smart Yes No To be a genius, do you have to have a high IQ? Geniuses tend to be… Geniuses are book smart… …and tend to have a high IQ 11% 89% 71% 29%
  23. 23. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ36. Do geniuses tend to be typically more male, or female? (All n=2043; Men n=1001; Women n=1042) 90%of Americans think that geniuses tend to be male. 93% of men and 87% of women think so. What’s up with that? 90% 10%male female
  24. 24. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q15. A genius is most likely to: (WORK ALONE or COLLABORATE WITH OTHERS) Q31. Do geniuses tend to be open- minded, or closed-minded? (All n=2043; Aged 18-34 n=613) Work alone Collaborate with others Open- minded Closed- minded Geniuses tend to be… A genius is most likely to… People think geniuses tend to work alone.. …but that they are also open-minded. 74% 26% 74% 26% Americans aged 18-34 are more likely to describe geniuses as open-minded
  25. 25. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q34. Do geniuses tend to be born, or trained? Q42. Do geniuses typically get it right the first time, or have to try and try again? (n=2043) Born Trained Get it right the first time Have to try and try again Do geniuses typically… Geniuses tend to be… Americans think geniuses are born… …but geniuses don’t always get it right the first time. 79% 21% 34% 66%
  26. 26. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q35. Do geniuses tend to be nearly perfect, or deeply flawed? Q43. Would you rather be a persecuted genius, or a content non-genius? (n=2043) Nearly perfect Deeply flawed Persecuted genius Content non- genius Geniuses tend to be… People are divided on whether geniuses are perfect or flawed… 32% 68% 47% 53% …and over two thirds of Americans would rather be a content non-genius than a persecuted genius. Would you rather be…
  27. 27. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q40. Do geniuses tend to be from a comfortable background, or a disadvantaged one? Q30. Do geniuses tend to be rich, or poor? (n=2043) 65% 35% From a comfortable background From a disadvantaged background Rich Poor Geniuses tend to be… Geniuses tend to be… Most Americans think geniuses grew up comfortably… …but don’t necessarily end up rich. 51% 49%
  28. 28. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q37. Do geniuses tend to be easily recognized, or quickly ignored? Q41. Do geniuses tend to be accepted, or shunned? (All n=2043; Aged 55+ n=674) Easily recognized Quickly ignored Accepted Shunned Geniuses tend to be… Geniuses tend to be… It’s hard to spot a genius… …which may be why more than half of people think they’re shunned. 41% 59% 47% 53% Americans 55+ are more likely to think geniuses are quickly ignored
  29. 29. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ32. Do geniuses tend to be good, or evil? Q39. Do geniuses tend to be trustworthy, or manipulative? (n=2043) Good Evil Trustworthy Manipulative Geniuses tend to be… Geniuses tend to be… Geniuses are overwhelmingly considered ‘good’… …and trustworthy. 96% 82% 18% (4%)
  30. 30. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ38. Do geniuses tend to be strange, or social? Q29. Do geniuses tend to be presentable, or messy? (n=2043) 84% 16%Strange Social 49% 51%Presentable Messy Geniuses tend to be… Geniuses tend to be… Geniuses are socially challenged… …but not in every way.
  31. 31. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ19. Have there been more geniuses in the past, or will we see more geniuses in the future? (n=2043) 64%of Americans think that we’ll see more geniuses in the future than in the past.
  32. 32. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ45. Do you think the geniuses of today are fundamentally different from the geniuses of 50 years ago? (n=2043) 61% of Americans think that geniuses today are fundamentally different from those fifty years ago.
  33. 33. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q45. Do you think the geniuses of today are fundamentally different from the geniuses of 50 years ago? (n=2043) [IF YES] Q46. How are today’s geniuses different from those of 50 years ago? Are they more or less… (n=1251) 71% 69% 67% 66% 54% 46% 29% 31% 33% 34% 46% 54% According to those who think geniuses today are different, compared to 50 years ago, geniuses today are more… …but they are less compassionate. creative intelligent articulate focused shrewd
  34. 34. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ49. Does [the American] current education system... (FOSTER GENIUSES or REJECT GENIUSES) (n=2043) 53%of Americans think that our current education system rejects geniuses.
  35. 35. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ51. Does the US do a better or worse job of fostering geniuses than the rest of the world? (n=2043) 57%of Americans think that the rest of the world does a better job of fostering geniuses than the USA does.
  36. 36. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q52. Do you think America is lacking geniuses in any specific area(s)? Please select all that apply. (ANCHOR/SINGLE PUNCH - America isn't lacking geniuses in any specific area.) (n=2043) 74% of Americans think the USA lacks geniuses in specific areas. We need more geniuses! 26% think we aren’t lacking geniuses in any specific area
  37. 37. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ52. Do you think America is lacking geniuses in any specific area(s)? Please select all that apply. (n=2043) 38% 34% 34% 33% 27% 27% 23% 20% 20% 20% 18% 12% Politics Science Medicine Math Philosophy / Religion Tech Literature Business / Finance Music Art Food Athleticism /Sports We need more geniuses! Americans think we’re lacking geniuses in…
  38. 38. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENTQ53. Do you think a society can actively increase the number of geniuses it produces? (n=2043) 58%of Americans think that a society can increase the number of geniuses it produces.
  39. 39. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q54. What is the best way to foster geniuses? Should we… (n=2043) 64% think that the best method to do so is to ensure everyone has opportunity to thrive. 36% 64% Focus on individuals who show potential Ensure that everyone has opportunity to thrive What is the best way to foster geniuses? Should we…
  40. 40. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q20. Below is a list of different characteristics a person may possess. For each characteristic, do you think that geniuses are MORE or LESS likely to possess that characteristic than a non-genius (“normal person”)? (n=2043) more likely to be interesting 85% trustworthy 79% reliable 75% savvy 64% less likely to be 82% fun to party with 74% sociable 70% easy to get along with 69% relatable 69% accessible 61% friendly Compared to non-geniuses, Americans think that geniuses are….
  41. 41. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Q14. Which of the following qualities does a person need to possess to be a genius? Please select all that apply. (n=2043) INTELLIGENT ENGAGEMENT Intelligence 93% Overwhelmingly, Americans agree that geniuses need to possess intelligence, creativity, and focus – but people skills like articulation, compassion, and shrewdness are less important.
  42. 42. © COPYRIGHT 2014 DANIEL J EDELMAN INC. INTELLIGENT ENGAGEMENT Donald Trump considered by more to be a genius than either Clinton! Q28. Below is a list of modern influencers and leaders. For each, please indicate whether you think they are a genius. Q55. Below are a list of various individuals who some may consider to be a genius. For each, please indicate whether you think they are a genius. (n=2043) 8% 11% 11% 11% 11% 12% 14% 16% 16% 16% 17% 18% 22% 22% 26% 29% 32% 33% 37% 44% 44% 45% 69% 72% 75% 93% Louis CK Jay-Z Kanye West Daniel Day-Lewis Beyoncé Christopher Nolan George R. R. Martin Meryl Streep Bono Bill Clinton Hillary Clinton Michael Jordan JK Rowling James Cameron The Mythbusters Donald Trump Jeff Bezos Malala Yousafzai Bill Nye Neil deGrasse Tyson Mark Zuckerberg Warren Buffett Steve Jobs Stephen Hawking Bill Gates Albert Einstein

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