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Facebook Analytics - Young Digital Lab

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The second presentation i showed at October YDL. It talks about the new Facebook Analytics.

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Facebook Analytics - Young Digital Lab

  1. 1. FACEBOOK ANALYTICS
  2. 2. OTTOBRE 2013 - NUOVE INSIGHT
  3. 3. Menu Riassunto settimana Ultimi 5 post pubblicati
  4. 4. Selezionatore periodo Andamento dei Like Net Like, differenza tra Like e Unlike Provenienza dei Like
  5. 5. Andamento della Reach dei post Andamento delle Interazioni nei post Numero degli elementi nascosti, SPAM o Dislike Andamento della Reach della pagina
  6. 6. Numero di visite alle sezioni della pagina Attività in pagina menzioni, post, check-in Link alla pagina che arrivano da siti esterni
  7. 7. Indicatore di presenza online dei propri fan diviso per giorno e orario Analisi di tutti i post pubblicati in pagina suddivisi per Reach, Like, Commenti e Share
  8. 8. Demografia dei fan Geografia dei fan
  9. 9. I post vengono anche suddivisi e analizzati per tipologia.
  10. 10. Collegamento al pannello di controllo di FB ADS Collegamento al menu per esportare i dati degli insight
  11. 11. Qualcosa è cambiato...
  12. 12. È scomparso il People Talking About This!
  13. 13. E ora?
  14. 14. TIPS & ME-TRICKS 1. Le nuove analytics sui post permettono di vedere chi ha interagito con un contenuto sia all’interno che all’esterno della pagina; 2. Total Engagement / Numero dei Fan x 100 = Engagement Page Rate; 3. Engaged Users / Reached Users x 100 = Engagement Post Rate.
  15. 15. PEOPLE TALKING ABOUT THIS 1. PTAT include la crescita della fan base; 2. È calcolato con due giorni di ritardo; 3. Diversi valori sono presenti (giornaliero, settimanale e mensile) e non sono accurati; 4.È facilmente “fuffabile”, attivando ADS e/o domande
  16. 16. Quindi è un bene o un male la sua scomparsa?
  17. 17. GRAZIE! Alessandro Rigato @Ale_Rigato alessandrorigato alessandro.rigato@youngdigitals.com

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