Socio media-logy - how digital and social media marketing work

Rob Petersen
Rob PetersenEntrepreneur, data-driven digital marketing leader, distinguished MBA faculty
••
Socio-media-logy Crawl Look Around and Listen Walk Connect and Activate Run Engage, Involve and Expand Thrive Fans Help You Do the Lifting • Define business strategy and goals • Make your web site desirable to visit • Optimize search • Identify social targets • Build database • Establish social networks •Quantify and qualify audience • Create and build relationships •Increase what works; pull back on what doesn’t • Make content more interesting -Video -Podcasts -Webinars -Apps -Live events •Find new places to outreach • Rely on your community for their content and ideas •Nurture them -Forums -Better customer service -New products http://barnraisersllc.com
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Socio media-logy - how digital and social media marketing work

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Rob Petersen
Rob PetersenEntrepreneur, data-driven digital marketing leader, distinguished MBA faculty

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Socio media-logy - how digital and social media marketing work

  • 1. Socio-media-logy Crawl Look Around and Listen Walk Connect and Activate Run Engage, Involve and Expand Thrive Fans Help You Do the Lifting • Define business strategy and goals • Make your web site desirable to visit • Optimize search • Identify social targets • Build database • Establish social networks •Quantify and qualify audience • Create and build relationships •Increase what works; pull back on what doesn’t • Make content more interesting -Video -Podcasts -Webinars -Apps -Live events •Find new places to outreach • Rely on your community for their content and ideas •Nurture them -Forums -Better customer service -New products http://barnraisersllc.com