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Using the Internet to Research Private Companies for Competitive Intelligence


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These slides describe my process and methods for using readily-available resources on the Internet to quickly and inexpensively research private companies.

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Using the Internet to Research Private Companies for Competitive Intelligence

  1. 1. Using the Internet to Research Private Companies August Jackson august (at) augustjackson (dot) net
  2. 2. Our Approach
  3. 3. Define Kits: From Information Request to Decision Support
  4. 4. Define KITs: Choosing Analytical Models
  5. 5. Define KITs: Common Information Requirements
  6. 6. Plan Research Strategy
  7. 7. Research Strategy: August’s Commandments
  8. 8. Build Secondary Research Plan
  9. 9. Our Use Case: Raynor Garage Door Our use case: Raynor Garage Door
  10. 10. Premium Sources
  11. 11. Premium Sources
  12. 12. Premium Sources
  13. 13. Premium Sources
  14. 14. Company Web Site Descriptions Offices Locations Identified partners Executives Job postings Press release Sales channels Corporate history
  15. 15. META Tags and Web Page Source Code
  16. 16. META Tags and Web Page Source Code
  17. 17. META Tags and Web Page Source Code
  18. 18. Link Analysis Use “link:” command in Google Partners Distributors Philanthropic ventures Former employees Fans Critics Bloggers User forums News coverage
  19. 19. Legal and Regulatory Filings
  20. 20. Legal and Regulatory Filings
  21. 21. Local News Sources
  22. 22. Example of Local News Discovery
  23. 23. Industry Associations and Journals
  24. 24. Social Networks and People Search
  25. 25. People Search and Social Networks
  26. 26. People Search and Social Networks
  27. 27. Use Job Sites to Track New Hiring
  28. 28. Use Google Maps for Location Details Street view or sky view Square footage Number of parking spaces suggests workforce size and capacity Appearance of buildings Vehicles in the lot Street access Utilities evident Preparation for location visit
  29. 29. Appendix: Directory of Filings Databases <ul><li>BRB Publications Free Resource Center </li></ul><ul><ul><li> </li></ul></ul><ul><li>SearchSystems </li></ul><ul><ul><li> </li></ul></ul><ul><li>State and Local Government on the Net (US) </li></ul><ul><ul><li> </li></ul></ul><ul><li>Virtual Gumshoe (US) </li></ul><ul><ul><li> </li></ul></ul><ul><li>International Organization of Securities Commissions </li></ul><ul><ul><li> </li></ul></ul><ul><li>US Census Bureau building permits data </li></ul><ul><ul><li> </li></ul></ul><ul><li>US Department of Housing and Urban Development building permits data </li></ul><ul><ul><li> </li></ul></ul>
  30. 30. Appendix: Directory of Newspapers and Industry Journals and Organizations <ul><li>Google News </li></ul><ul><ul><li> </li></ul></ul><ul><li>NewsVoyager </li></ul><ul><ul><li> </li></ul></ul><ul><li>BizJournals (US city-specific business journals) </li></ul><ul><ul><li> </li></ul></ul><ul><li>Scirus Scientific Journal Directory </li></ul><ul><ul><li> </li></ul></ul><ul><li>Google Scholar </li></ul><ul><ul><li> </li></ul></ul>
  31. 31. Appendix: People Search Engines <ul><li>Pipl: </li></ul><ul><li>Spock: </li></ul><ul><li>123people: </li></ul><ul><li>Yo Name: </li></ul><ul><li>Masters of Criminal Justice Web Directory of People Search Engines </li></ul><ul><ul><li> </li></ul></ul>