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STEEP Analysis

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Strategic analysts use STEEP to understand the complex interplay of forces over which they have no control. Reduce the risk of missing important details. Rethink issues based on a broad understanding of the big picture Identify the factors that explain events. Get beyond normative analysis and assumptions. Make sense of the overwhelming amount of information and data.
Identify trends, uncertainties, and inflection points that will defne the future.

Strategic analysts use STEEP to understand the complex interplay of forces over which they have no control. Reduce the risk of missing important details. Rethink issues based on a broad understanding of the big picture Identify the factors that explain events. Get beyond normative analysis and assumptions. Make sense of the overwhelming amount of information and data.
Identify trends, uncertainties, and inflection points that will defne the future.

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STEEP Analysis

  1. 1. Making Sense of a Fast-Moving World Awash in Information with STEEP Analysis August Jackson
  2. 2. View the interplay of complex forces in the broader world over which we have no control • Identify the factors that begin to explain events • Identify trends, uncertainties, and inflection points that will influence the future • Reduces the risk of missing important details • Rethink problems or issues based on a broad understanding of the big picture • Get beyond normative analysis • Make sense of the overwhelming amount of information and data 2
  3. 3. 3
  4. 4. Society • Demographics • Family life • Public health • Religion • Social norms 4
  5. 5. Technology • Information Technology • Communications • Biotechnology • Manufacturing • Materials science • New methods 5
  6. 6. Economy • GDP • Interest rates • Inflation • Commerce • Labor • Income distribution • Equality 6
  7. 7. Environment • Climate • Weather • Resource availability • Agricultural systems 7
  8. 8. Politics • Elections • Regulation • International bodies • Conflict • Legislation • Legal systems 8
  9. 9. STEEP is interchangeable with other outside-in analytical frameworks • PEST • PESTLE (Law) • STEEPLED (Law, Ethics, Demographic) • STEEP + 2 (Military, Psychology) • STEMPLE (Military) • PMESII (Military, Information, Infrastructure) 9
  10. 10. Hold yourself to high standards • Question assumptions, generalizations, and stereotypes • Validate qualitative trends with quantitative measures • Get as close as possible to primary sources • Evaluate sources’ reliability and credibility • Insist on sources that reveal methodology and assumptions • Read for nuance • Triangulate trends and uncertainties from multiple independent sources 10
  11. 11. STEEP is a jumping off point for other powerful analysis • Implications wheels • ”What if?” analysis • Scenario analysis 11
  12. 12. STEEP is the macro layer of my analytical operating system 12 STEEP to understand the macro-environment Porter’s Five Forces to understand the industry SWOT to evaluate the players
  13. 13. Let’s look at a STEEP analysis of Covid-19 • You can download an example STEEP reflecting some issues related to Covid- 19 here: https://8of12.com/3akLNWv • Feel free to sse this as a template for your own STEEP projects 13
  14. 14. Thank you! august@augustjackson.net https://augustjackson.net @8of12 14

Editor's Notes

  • Copyright 2017 2018 2019 2020 August Jackson

    Stock photography from Shutterstock

    STEEP model adapted from Eric Garland, Competitive Futures, Inc.
  • Pherson, Randolph H.. Structured Analytic Techniques for Intelligence Analysis (pp. 192-193). SAGE Publications. Kindle Edition.

    Copyright 2017 2018 2019 2020 August Jackson

    Stock photography from Shutterstock

    STEEP model adapted from Eric Garland, Competitive Futures, Inc.
  • Copyright 2017 2018 2019 2020 August Jackson

    Stock photography from Shutterstock

    STEEP model adapted from Eric Garland, Competitive Futures, Inc.
  • Copyright 2017 2018 2019 2020 August Jackson

    Stock photography from Shutterstock

    STEEP model adapted from Eric Garland, Competitive Futures, Inc.
  • Copyright 2017 2018 2019 2020 August Jackson

    Stock photography from Shutterstock

    STEEP model adapted from Eric Garland, Competitive Futures, Inc.
  • Copyright 2017 2018 2019 2020 August Jackson

    Stock photography from Shutterstock

    STEEP model adapted from Eric Garland, Competitive Futures, Inc.
  • Copyright 2017 2018 2019 2020 August Jackson

    Stock photography from Shutterstock

    STEEP model adapted from Eric Garland, Competitive Futures, Inc.
  • Copyright 2017 2018 2019 2020 August Jackson

    Stock photography from Shutterstock

    STEEP model adapted from Eric Garland, Competitive Futures, Inc.
  • Pherson, Randolph H.. Structured Analytic Techniques for Intelligence Analysis (pp. 192-193). SAGE Publications. Kindle Edition.

    Copyright 2017 2018 2019 2020 August Jackson

    Stock photography from Shutterstock
  • Copyright 2017 2018 2019 2020 August Jackson

    Stock photography from Shutterstock
  • Copyright 2017 2018 2019 2020 August Jackson

    Stock photography from Shutterstock
  • Copyright 2017 2018 2019 2020 August Jackson
  • Copyright 2020 August Jackson
  • Copyright 2020 August Jackson
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