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SLA RSS Presentation


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Best tools and methods to use RSS to buld upon a broad knowledge base, maintain situational awareness and track events and reputation in real time.

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SLA RSS Presentation

  1. 1. Cast a Wide Research Net & Save Time with RSS August Jackson august (at) augustjackson (dot) net Society of Competitive Intelligence Professionals
  2. 2. The Categories of Sources are Expanding Timelines to Insight are Compressing
  3. 3. Web 1.0 Model = You Go to the Content
  4. 4. RSS Turns the Information Flow Around!
  5. 5. Cast a Wide Net  Filter  Capture Insight
  6. 6. RSS is Best for Knowledge Maintenance
  7. 7. Traditional Research is Blockbuster RSS is Netflix Vs.
  8. 8. Integrated RSS Functionality
  9. 9. Use an RSS Reader to Aggregate Information
  10. 10. Choosing an RSS Reader FeedDemon Google Reader NetNewsWire Operating System Web Smart Lists Yes No Yes Sharing No Yes Via delicious Cost Free Free Free
  11. 11. RSS Readers on Mobile Phones
  12. 12. Find RSS Feeds for your Existing Sources Newspapers, Magazines, Newswires and Journals Blogs Company Web Sites Industry Analysts Find RSS Feeds for the Sources you Already Use
  13. 13. Live Demonstration of RSS Workflow
  14. 14. It’s Easy to Become Overwhelmed
  15. 15. It’s Easy to Become Overwhelmed
  16. 16. Find RSS Feeds for your Existing Sources Social Bookmarking Delicious Furl Blog Aggregators Technorati Custom News Feeds Google Alerts Google News Yahoo! Finance Premium Aggregators Job Sites Monster CareerBuilder Yahoo! HotJobs Create RSS Feeds of Custom Searches
  17. 17. Keyword Lists for Custom Feeds and Watch Lists Appropriate Keywords are Critical for Competitive Intelligence
  18. 18. Live Demonstration of Custom RSS Feeds
  19. 19. Creating Smart Lists in NetNewsWire
  20. 20. Creating Watches in FeedDemon
  21. 21. Use Folders to Organize Feeds Competitors Topics Geographies Projects Events Teams
  22. 22. Twitter Searches Add a Real-Time Dimension
  23. 23. Use RSS to Collaborate and Publish
  24. 24. Use RSS to Collaborate and Publish
  25. 25. Use RSS to Collaborate and Publish
  26. 26. Using RSS to Develop Competitor Profile The RSS Company Latest Headlines C-Level Quotes Analyst Quotes Hiring Trends Aggregate headlines and summaries from top journals Capture relevant public comments from financial, industry analysts Capture executives’ public comments Details of job listings, numbers, skills sought, locations
  27. 27. RSS Early Warning System Scenario 1 Scenario 2 Scenario 3 Event A Event E Event D Event C Event B Event Z Event V Event W Event Y Event X Event F Event U
  28. 28. Spencer Stuart uses RSS to Place Executives <ul><li>Executive Search Consulting Firm based in Chicago </li></ul><ul><li>Search consultants need broad knowledge of industries and talent pools </li></ul><ul><li>Implemented Enterprise RSS solution to automatically subscribe consultants to relevant feeds </li></ul><ul><li>Solution integrated directly into Outlook and SharePoint </li></ul>
  29. 29. RSS Resources <ul><li>Google Reader Blog </li></ul><ul><li>Newsgator Blog </li></ul><ul><li>RSS Specifications Blog </li></ul><ul><li>RSS Network Directory of RSS Feeds </li></ul><ul><li>“RSS in Plain English” video posted to YouTube </li></ul>
  30. 30. Questions?
  31. 31. Thank You! <ul><li> </li></ul><ul><li> </li></ul><ul><li>august (at) augustjackson (dot) net </li></ul><ul><li> </li></ul>