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DIY B2B Social Media Intelligence

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My presentation to the SCIP 2011 conference on how CI professionals can use social media tools to develop simple and inexpensive listening posts to gain insights from social media.

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DIY B2B Social Media Intelligence

  1. 1. DIY B2B Social Media Intelligence<br />August Jackson<br />august (at) augustjackson (dot) net<br />@8of12<br />Twitter hash tag: #scipsmci<br />1<br />
  2. 2. Four Great Platforms for B2B Social Media Intelligence<br />Twitter hash tag: #scipsmci<br />2<br />
  3. 3. Reverse Engineer your Collection Plan<br />Twitter hash tag: #scipsmci<br />3<br />Whether you’re doing active elicitation or passive monitoring, remember your CI ethics.<br />
  4. 4. Twitter asks users “What are you doing?”<br />Twitter hash tag: #scipsmci<br />4<br />Official Business Presence<br /><ul><li>PR
  5. 5. Marketing
  6. 6. Customer Service
  7. 7. Recruiting</li></ul>Individuals<br /><ul><li>Employees
  8. 8. Customers
  9. 9. Experts</li></li></ul><li>Do you speak Twitter?<br />Twitter hash tag: #scipsmci<br />5<br />Public message directed towards a specific Twitter user, e.g. @8of12<br />@<br />Hashtags are public messages attended to be associated with a specific theme, topic or event. The hashtag makes it easy for interested parted to track the conversation, e.g. #scipsmcifor this webinar<br />#<br />Retweet: I liked your message, and I am passing it along<br />RT<br />
  10. 10. Twitter offers great search functions!<br />Twitter hash tag: #scipsmci<br />6<br />You do not need to have your own Twitter account<br />Make lists of search terms<br /><ul><li>Competitors
  11. 11. Industry terms
  12. 12. Product brands
  13. 13. Noteworthy names</li></ul>Create RSS feeds of your searches to automate monitoring<br />http://search.twitter.com/advanced<br />
  14. 14. Find individuals you want to track<br />Look for competitors’ official accounts<br />http://twitter.com/competitorname<br />Look in their marketing materials<br />Search for lists of competitor employees or industry experts on Listorious<br />Search for mentions of competitors’ names and industry terms in Twitter user’s profiles<br />Listorious<br />Twellow<br />Twitter hash tag: #scipsmci<br />7<br />http://www.listorious.com<br />http://www.twellow.com<br />
  15. 15. LinkedIn: the professional social network<br />Twitter hash tag: #scipsmci<br />8<br />Information about professionals in resume-like profiles<br />Company and industry groups for active discussions<br />Aggregate user data for company statistics and information<br />
  16. 16. Get to know LinkedIn’s advanced search<br />Twitter hash tag: #scipsmci<br />9<br />
  17. 17. Company profiles have a wealth of detail<br />Twitter hash tag: #scipsmci<br />10<br />Statistics<br />Hiring, promotions and departures<br />Open positions<br />Remember that company data is based on aggregated employee self-reporting<br />You can also “follow” companies of interest to track them over time<br />
  18. 18. Quora: Question and Answer<br />Twitter hash tag: #scipsmci<br />11<br />Users ask questions and other users answer them<br />Sometimes industry and company-specific topics<br />Users vote up their favorite answers<br />Based on real identities, so you can assess respondents expertise<br />Follow topics and users of interest<br />
  19. 19. Slideshare: Post your PowerPoint Here<br />Twitter hash tag: #scipsmci<br />12<br />Users post PowerPoints to the site<br /><ul><li>Easy sharing
  20. 20. Self-promotion
  21. 21. Sales and marketing</li></ul>Use the same keywords from your Twitter search list<br />
  22. 22. Twitter hash tag: #scipsmci<br />13<br />Thank you!<br />August Jackson<br />august (at) augustjackson (dot) net<br />http://augustjackson.net<br />Twitter @8of12<br />

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