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Why augmented reality ?


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Augmented Reality at everyone’s fingertips thanks to 8Motions!

Augmented reality is a booming field especially for mobiles. An essential interface for future geo-located information applications, it allows users to interact with their environment via their mobiles, as if they were using a pair of reality-enhancing glasses.
Many applications have been hoping to integrate this type of functionality but have faced substantial technological barriers. The company 8Motions now lets you overcome these barriers by offering a ready-to-use component that can be integrated into any type of iPhone or Android application. It lets you show an augmented reality display of geo-located content from different sources, saved in different formats, online or offline.

Published in: Technology, Business

Why augmented reality ?

  1. 1. Augmented Reality<br />Mobile World Congress<br />
  2. 2. 8motions<br /><ul><li>We provide tools and services for mobile Location Based applications</li></ul>Over 800 000 applications already deployed with our technology !<br /><ul><li>Our technology allows to create and expend Location Based Services.</li></ul>I’mHere<br />UGC<br />MAPPING<br />Tourism<br />Augmented<br />Reality<br />MAPPING PROVIDER<br />LBS<br />MOBILE<br />
  3. 3. Our flagship productMobile Map Toolkit <br />Map display <br />OpenStreetMap, Google, Microsoft, own map<br />Data Overlay : KML, LOC, GPX, GeoRSS, Bitmap<br />User Generated Content (UGC)<br />Geotaged data and picture, sharing<br />Integrated with social network<br />User Feedback<br />Augmented reality display<br />
  4. 4. Augmented Reality definition<br />- “Augmented Reality” display contextual data content on top of real-worldview.<br />- Two categories <br />Marker based image recognition<br />Augmented Reality by IKEA<br />
  5. 5. Augmented Reality definition<br />Location Based AR<br />North<br />Compass<br />View<br />GPS<br />Lat<br />Lon<br />Metro Paris by Presselite<br />
  6. 6. Why augmented reality ? <br />Displaycontextual real time information <br />Remove barriers <br />Between users and <br />geolocation information<br />Waow effect <br />Reach a new target by bringing a new interface with more accessible info.<br />Explore the world <br />differently and in fun way<br />
  7. 7. First wave : Augmented reality Browsers<br />Layar<br />Wikitude<br />
  8. 8. Second Wave : AR Embedded in apps<br />AcrossairNomao<br />
  9. 9. 8motion’s AR Product<br />Easily integrate Augmented Reality in your application<br />Simple to use API<br />Fully customizable<br />Behavior, look and feel, range, etc…<br />Existing GoogleMap component based app can be converted quickly<br />
  10. 10. 8motion’s ARMMT Demo application<br />Available in the App Store shortly!<br />
  11. 11. 8motion’s ARDemo Application<br />
  12. 12. 8motion’s AR démonstration<br />Thomas LANDSPURG<br />
  13. 13. Thankyou!<br /><br />Meet us at<br />2E59-75<br />Twitter : /<br />