AOD - Ananaga O Dheerudu - Telugu Movie Social Media Case Study

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AOD - Ananaga O Dheerudu - Telugu Movie Social Media Case Study

  1. 1. Social MediaEngagement A Casestudy onAnaganaga O Dheerudu
  2. 2. Anaganaga O Dheerudu Social Media EngagementAnaganaga O DheeruduThe CaseWalt Disney’s 1st foray into South Indian films. Produced along with ABODE and presented byK RaghavendraRao starring Siddharth, ShrutiHaasan and Lakshmi Manchu.The ChallengeTo create buzz about the upcoming movie on social networks like facebook and twitter and sharepromotional material on them and other media sharing sites.The Dates Start of Engagement Dec 1 Press Launch Function Dec 4 Audio Release Fn Dec 23 Comic Book Launch Jan 13 Movie Release Jan 14
  3. 3. Anaganaga O Dheerudu Social Media EngagementThe Properties
  4. 4. Anaganaga O DheeruduSocial Media Engagement
  5. 5. Anaganaga O DheeruduSocial Media Engagement
  6. 6. Anaganaga O DheeruduSocial Media Engagement
  7. 7. Anaganaga O Dheerudu Social Media EngagementThe activities0 Engagements retweets 0 Giveaways0 Engagements 0 Promotions0 Updates 0 Contests0 Videos 0 Ads0 Metrics 0 Status0 Pictures 0 Design
  8. 8. Anaganaga O Dheerudu Social Media EngagementWell filled bio and custom fbpage display image
  9. 9. Anaganaga O Dheerudu Social Media EngagementInformation about EventsPromotion of trailers
  10. 10. Anaganaga O Dheerudu Social Media EngagementPromotion of music and merchandisePromotion of other social properties
  11. 11. Anaganaga O Dheerudu Social Media EngagementCustom Interactive Landing Page
  12. 12. Anaganaga O Dheerudu Social Media EngagementCharacter Sketches
  13. 13. Anaganaga O Dheerudu Social Media EngagementContestsFacebook Ads
  14. 14. Anaganaga O Dheerudu Social Media EngagementLive tweetingRetweeting the stars
  15. 15. Anaganaga O Dheerudu Social Media EngagementRetweeting feedbackBuilding momentum
  16. 16. Anaganaga O Dheerudu Social Media EngagementPromotion of merchandisePromoting Disney
  17. 17. Anaganaga O Dheerudu Social Media EngagementPromotion of other social propertiesCharacter Sketches
  18. 18. Anaganaga O Dheerudu Social Media EngagementContests
  19. 19. Anaganaga O Dheerudu Social Media EngagementVideo Playlist
  20. 20. Anaganaga O Dheerudu Social Media EngagementTop 5 Videos
  21. 21. Anaganaga O Dheerudu Social Media EngagementThe numbers
  22. 22. Anaganaga O DheeruduSocial Media Engagement
  23. 23. Anaganaga O DheeruduSocial Media EngagementStatistics for the periodDec 1st 2010 - Jan 13th 2011
  24. 24. Anaganaga O Dheerudu Social Media EngagementSummary of StatsAll Stats from Dec 1st - Jan 13th Facebook interactions per post 32.6 Facebook fans 11944 Facebook Media Views 20,277 Facebook Page views+Ad impressions 427,931+5,764,838 Twitter followers 835 Twitter replies + Retweets 2000 + 448 YouTube views 81,408
  25. 25. Anaganaga O Dheerudu Social Media Engagementthe Standard for Influence
  26. 26. REACH USwww.84ideas.comwww.facebook.com/84ideaswww.twitter.com/84ideas

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