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Spa Packaging Design: Labeling

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The presentation contains my input on improving the packaging of spa products.

Published in: Design, Business, Technology
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Spa Packaging Design: Labeling

  1. 1. Spa Packaging Design: Labeling Mailelani tewaryshashi@gmail.com
  2. 2. My Observations Shashikant Tewary My first impression is that the overall look is very criss-crossed and confusing because:- • There are too many lines to distract attention. • It is difficult to read the Shashikant Tewary information on the label. My opinion is that the overall label design is more suited for fun, funky & products. However, spa products need to represent cool, natural and relaxed feeling. Difficult to read the information with the stripes behind it. Shashikant Tewary tewaryshashi@gmail.com
  3. 3. My Observations Shashikant Tewary Shashikant Tewary Why ‘Body Lotion, wild mango Why ‘Body Lotion, frangipani scent’ , ‘Body Mist, polynesian scent’ and ‘Body Lotion, gardenia scent’ have the same design ? scents’ and ‘Body Lotion, vanilla scents’ have the same design ? Shashikant Tewary Overall, I feel that label designs are inconsistent tewaryshashi@gmail.com and do not help in easy identification
  4. 4. Summary & Solution Guidelines Shashikant Tewary 1.Present label design is cluttered 1.Identify a theme and redesign to remove clutter 2.Lack of consistency in label design 2.Choose a product, e.g. ‘Body Lotion, 3.Lack of coherent label design frangipani scent’ and develop a design Shashikant Tewary 4.Information reading is difficult particularly for it. Each product line up 5.Product positioning is not clear should specific design for easy identification 6.Not projecting uniqueness of Samoa 3.Have a common link between all label 7.Have you identified target audience? design, for e.g. ‘Malelani’ logo presently used 4.Information related to product name, ingredients, mfg. date, etc. should use legible fonts and contrasting background for easy readability 5.Position Product as Premium, Shashikant Tewary Recreational, Leisure, Eco-friendly, etc. 6.Identify Colour, Tradition, Plant, Food, Bird, etc., unique to Samoa. 7.Position product on basis of Country, Age, Gender, etc. tewaryshashi@gmail.com
  5. 5. Benchmark Spa Label Designs Shashikant Tewary Common link and consistency • Easy to read information • Identification of products • Premium positioning Shashikant Tewary Feelings:- Feelings:- Feelings:- • Thin • Neutral • Bold • Soft • Pure • Heavy • Fragile • Tough Shashikant Tewary Female design Unisex design tewaryshashi@gmail.com Male design
  6. 6. Conveying Feelings Shashikant Tewary Color Symbolism Chart Excitement, energy, passion, love, desire, speed, strength, power, heat, aggression, danger, fire, blood, war, violence, all things intense and passionate. Pink symbolizes love, romance, and excitement Beige and ivory symbolize unification. Ivory symbolizes quiet and pleasantness. Beige symbolizes calm and simplicity. Joy, happiness, betrayal, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, Shashikant Tewary dishonesty, cowardice, jealousy, covetousness, deceit, illness, hazard. Peace, tranquility, cold, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, technology, depression, appetite suppressant. Turquoise symbolizes calm. Teal symbolizes sophistication. Aquamarine symbolizes water. Lighter turquoise has a feminine appeal. Royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning. Lavender symbolizes femininity, grace and elegance. Energy, balance, enthusiasm, warmth, vibrant, expansive, flamboyant, demanding of attention. Nature, environment, healthy, good luck, renewal, youth, spring, generosity, fertility, jealousy, inexperience, envy, misfortune, vigor. Shashikant Tewary Earth, stability, hearth, home, outdoors, reliability, comfort, endurance, simplicity, and comfort. Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring. Silver symbolizes calm. Reverence, purity, birth, simplicity, cleanliness, peace, humility, precision, innocence, youth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical. Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, unhappiness, depth, style, evil, sadness, remorse, anger, anonymity, underground, good technical color, mourning, death (Western cultures). tewaryshashi@gmail.com http://www.princetonol.com/groups/iad/lessons/middle/color2.htm http://www.eaglespiritministry.com/works/colorch.htm
  7. 7. Probable Label Design • This label design has a central Shashikant Tewary • • theme with wrap around bands Central theme creates a common link and focus Clutter is reduced and Readability is improved 2 main focus areas of Packaging Design:  Bottle design  Graphic and Label design • Upmarket Look and feel Focus on Brand and Product Name Shashikant Tewary Solid Band Ingredients Detail Instructions Barcode and Dates Wave Band Variations Shashikant Tewary Dot Bands tewaryshashi@gmail.com
  8. 8. Design Theme across Product Range Shashikant Tewary Shashikant Tewary Shashikant Tewary tewaryshashi@gmail.com
  9. 9. Spa Packaging Design: Labeling Le Spa tewaryshashi@gmail.com
  10. 10. Shift to TOP My Observations My first impression is that the overall look is clean and distinct. However, some minor changes to Shashikant Tewary the design will make it better. Highlight colour should be more vibrant to reflect energy. E.g. orange . But the highlight colour should not conflict with ‘Le-Spa’ logo. Shift to TOP Shashikant Tewary Making the colours inside the logo richer by adding little gloss will make it look premium. Highlight colour should reflect the feeling of ‘restore’ and be richer. But the highlight colour should not conflict with ‘Le-Spa’ logo. Shashikant Tewary Shift to TOP Highlight colour should reflect the feeling of ‘relax’ and be richer. But the highlight colour should not conflict with ‘Le-Spa’ logo. tewaryshashi@gmail.com
  11. 11. Conveying Feelings Shashikant Tewary Color Symbolism Chart Excitement, energy, passion, love, desire, speed, strength, power, heat, aggression, danger, fire, blood, war, violence, all things intense and passionate. Pink symbolizes love, romance, and excitement Beige and ivory symbolize unification. Ivory symbolizes quiet and pleasantness. Beige symbolizes calm and simplicity. Joy, happiness, betrayal, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, Shashikant Tewary dishonesty, cowardice, jealousy, covetousness, deceit, illness, hazard. Peace, tranquility, cold, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, technology, depression, appetite suppressant. Turquoise symbolizes calm. Teal symbolizes sophistication. Aquamarine symbolizes water. Lighter turquoise has a feminine appeal. Royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning. Lavender symbolizes femininity, grace and elegance. Energy, balance, enthusiasm, warmth, vibrant, expansive, flamboyant, demanding of attention. Nature, environment, healthy, good luck, renewal, youth, spring, generosity, fertility, jealousy, inexperience, envy, misfortune, vigor. Shashikant Tewary Earth, stability, hearth, home, outdoors, reliability, comfort, endurance, simplicity, and comfort. Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring. Silver symbolizes calm. Reverence, purity, birth, simplicity, cleanliness, peace, humility, precision, innocence, youth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical. Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, unhappiness, depth, style, evil, sadness, remorse, anger, anonymity, underground, good technical color, mourning, death (Western cultures). tewaryshashi@gmail.com http://www.princetonol.com/groups/iad/lessons/middle/color2.htm http://www.eaglespiritministry.com/works/colorch.htm
  12. 12. My Suggestions Shashikant Tewary From my point of view, 2 logos in succession are not needed as it is confusing. Shashikant Tewary In the redesigned logo:- • Flower is shifted to the top • ‘Le-Spa’ is used only once • ‘Lelalelei o Samoa’ is placed at the bottom (please use the required font). • Spaces are utilized effectively • Overall design is more Shashikant Tewary balanced. Lelalelei o Samoa Energy Coconut Body Oil tewaryshashi@gmail.com
  13. 13. Visualization Shashikant Tewary Shashikant Tewary Shashikant Tewary tewaryshashi@gmail.com

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