Google Best Search Engine Optimization (SEO) Practices - Part 3
Google Best Search EngineOptimization (SEO) Practices - Part 3
The third part of this article will concentrate on the meta tags area of the optimization for Google. I will mention them in the order they should normally appear in the source code. I will review 5 essential meta areas.
Why? Because there are 3 elements in SEO: the listing (were title is the main element) the click-through (were title is the main reason) and conversion (which is theobject of all optimization work) Also, if that is not reason enough (it should) it is the single element that gestsindexed and used to list the link text in the Google SERPs(Search Engine Results Pages). An average of 7 to 8 words length is optimal.
Used by Google to create a text summary in describing the page if available, so make sure the content of this tag is friendly to the searcher, not the search engine. If you arein a competitive market, this tag is not taken into account, but you should have it for your visitor. An average length of 150 characters is good.
Google actually uses this tag against you, by that meaningit is used as a spam check point for the page content. Also, do not include your niche keywords here, as you will be given your competition tips about your optimization. Put your main keywords across the content instead. Here use an average of 200 characters.
Make sure you are using different sets of keywords per page, in other words, that they are unique to each particular page.
Another element of the head section, this one tells thebrowser what to do when it encounters certain charactersin your pages. Google indexes pages easier with the 8859- 1 tag, since it will not do any data encoding, which can take a lot of extra time. The UTF-8 tag involves encoding and it should be used for forms that accept non standard characters, like foreign users from other countries.
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