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Social Media Engagement
presentation by Peter Kerr
The goal is to increase
trade because of social
media.
Social media is all about
people having
conversations online
and sharing things.
Anytime...Anyplace...Anywhere
So what?
It’s a
fundamental
shift from
traditional
marketing
methods ...
It is a
fundamental
shift away from
traditional
marketing
methods
New marketing influences
- Only 18% of TV ads generate positive ROI
- 90% of people who can skip ads do
- The average person is exposed to 3000
advertising messages a day
- Only 14% of people trust adverts
- 78% of people trust recommendations of other
consumers
- 14% vs 78%... no brainer
A revolution doesn't happen when
people create new tools...
...it happens when society
adopts new behaviours
A shift from
monologue
to dialogue
... of
‘speaking at’
your
audience ...
... to
‘speaking
with’
them
... which
encourages
participation
... and allows
them to
engage with
you ...
To sum it all up then
Decide who should be responsible and
ensure they understand what’s expected
Ensure all profiles
are kept up-to-
date and be
responsive to
comments or
questions from
your customers
Part, if not all, of your
audience is using it and if
you’re not engaging them,
your competitors will
Recommended approach
-Listen
-Interact
-Influence
-Convert
If want to chat about how 8020 can help
you develop a digital marketing strategy
that is aligned to your business email
Peter at peter.kerr@8020rules.com or
visit www.8020rules.com

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