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7 Wonders in 7 Days: A social media powered adventure


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Presented at the Social Media Cafe Manchester on Tuesday 3rd June.

Published in: Travel, Technology, Design
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7 Wonders in 7 Days: A social media powered adventure

  1. 1. On 9 th September, I will visit all 7 New Wonders of the world in 7 days, raising £777,000 for 7 charities. The plan:
  2. 2.
  3. 3. A rough map:
  4. 4. <ul><li>Gran’s funeral in Nigeria in Feb </li></ul><ul><li>Secret Millionaire show on Channel 4 </li></ul><ul><li>The Scene Magazine published by </li></ul><ul><li>Concept Publishing </li></ul>The inspiration:
  5. 5. <ul><li>Alzheimer’s Research Trust </li></ul><ul><li>Diabetes UK </li></ul><ul><li>Open Doors </li></ul><ul><li>Young Minds </li></ul><ul><li>Feed The Minds </li></ul><ul><li>British Red Cross </li></ul><ul><li>Jessie Ekweozor Memorial Foundation </li></ul>The 7 Charities:
  6. 6. <ul><li>9 th September 2009 </li></ul><ul><li>Twitter hashtag: #90909 </li></ul>When?
  7. 7. <ul><li>Full social media integration on site </li></ul><ul><li>Trip Itinerary: now probable in 7 days </li></ul><ul><li>First videos created using Flip Mino </li></ul>Update since the last #smc_mcr :
  8. 8.
  9. 9. Videos:
  10. 10. <ul><li>T-Shirt Design Contest launched </li></ul><ul><li>Twitchhiker supports the campaign </li></ul><ul><li>Email of support from Mashable </li></ul>More updates since #smc_mcr :
  11. 11. T-Shirt Design Competition :
  12. 12. Twitchhiker Support :
  13. 13. <ul><li>Organised using the Flock browser </li></ul><ul><li>Still tweaking. </li></ul>Social Media Workflow:
  14. 14. <ul><li>Organised using Flock, the browser </li></ul><ul><li>Still tweaking. </li></ul>Social Media Workflow:
  15. 15. <ul><li>Organised using Flock, the browser </li></ul><ul><li>Still tweaking. </li></ul>Social Media Workflow:
  16. 16. - Check Twitter - Post news to Facebook Page Wall - Upload content to YouTube, Flickr - Cross post to MySpace, Facebook - Note ‘notables’ for blog post - Rinse, lather, repeat. Basic Social Media Workflow:
  17. 17. Social Media Workflow: Still tweaking...
  18. 18. <ul><li>T-Shirt Design Winner - 5 th June </li></ul><ul><li>Charity Auction/Tweetup - 25 th June </li></ul><ul><li>7W7D UK Tour - possibly July </li></ul>Still to come:
  19. 19. <ul><li>Twitter key for early interaction </li></ul><ul><li>Google Analytics & Reader helpful </li></ul>Engagement & Analytics:
  20. 20. Twitter Counter Stats
  21. 21. Google Analytics Stats
  22. 22. <ul><li> group create Tweetup playlist </li></ul>More social media integration coming:
  23. 23. <ul><li>Official trip video contest on YouTube </li></ul>More social media integration coming:
  24. 24. <ul><li>Any ideas? What would you do? </li></ul>More social media integration coming:
  25. 25. “ Creation of limited edition merchandise with profits split 50/50 between the artists and the Trip Fund.” Keep your eyes peeled... Other Ways To Get Involved:
  26. 26. Phase I Trip Fund - £7000. Due 30/06/09 Phase II Charity Fund - £777k. Due 10/10/10 Two Fund Raising Targets:
  27. 27. The Trip Budget £7000 – according to Thomas Cook Includes flights and accommodation Could be reduced? Funding the trip:
  28. 28. Just Giving Donations go directly to the Charities. PayPal , TipJoy , Twollars Donations go to me to raise funds for the trip. Two ways to donate:
  29. 29. 5 Charities already on JustGiving . Details for donating posted on website when all 7 are. TipJoy Page now active Tweet and Give ! More Than One Way To Give:
  30. 30. <ul><li>Tweet Call for T-shirt design entries </li></ul><ul><li>Help organise Charity Tweetup </li></ul>How You Can Help:
  31. 31. <ul><li>Deadline: 12 noon Friday 5 th June </li></ul><ul><li>Win £50 and 50% of profits from </li></ul><ul><li>sale of each t-shirt! </li></ul><ul><li>Limited number of t-shirts to be made </li></ul>T-shirt Design Competition
  32. 32. <ul><li>When: </li></ul><ul><li>7pm, 25 th June , Living Room , </li></ul><ul><li>Deansgate, Manchester </li></ul><ul><li>Need: </li></ul><ul><li>DJ, PR, Items to auction, Support! </li></ul><ul><li>Please add songs to the group </li></ul>Help Organise Charity Tweetup
  33. 33. I am @7wondersin7days on Twitter. Please use the #90909 hashtag in tweets! Thanks for listening!
  34. 34. Questions?
  35. 35. Image Credits and References New 7 Wonders of the World New 7 Wonders of the World locations Still Tweaking Knob Tweaking Twitter Counter stats