Lean MBA - Runway SF


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My Lean MBA talk given to business graduates from Uruguay who were visiting San Francisco.

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Lean MBA - Runway SF

  1. 1. The Lean MBA September 2013
  2. 2. Intro to Neo Neo is a global product innovation company. We create compelling mobile and Web products for our clients, with a focus on creating customer value and business success. Our clients include large enterprises, startups, and governments. Founded by Joi Ito (director of the MIT Media Lab) and Ian McFarland (ex-CTO of Pivotal Labs) we count Eric Ries (author of “The Lean Startup”) among our partners. We are dedicated to Lean Startup rigor and the close collaboration of business, technology and design. 2 Lean Innovation Our team of thought leaders has literally written the manuals for lean startup, lean UX and lean product management. At Neo, we put these ideas into practice every day. We obsess about value creation, as well as shipping great code. We treat our clients' products like our own. Agile Development We make great software, with deep expertise in Ruby on Rails and iOS development. We've been doing agile for years, and continue to lead the field. With Neo, you get the best industry talent, the very highest code quality, and unparalleled excellence in software strategy, scalability, and sustainability. Education We want to help you become successful, and part of that is teaching best practices. In our lean and agile projects, we often apprentice client staff. We also run focused workshops for our clients, run conferences on technology and design, and support the community through open source software and organizing meetups.
  3. 3. 3 Shorter Company Lifespan http://thefifthwave.files.wordpress.com/2013/02/sp-index-lifespan.jpg
  4. 4. 4 We’ve structured our companies around scientific management of the 1800’s Frederick Taylor 1856 - 1915
  5. 5. 5 A business model used to be static and survived many years.
  6. 6. 6 Replacing CEO’s with Outsiders http://www.conference-board.org/press/pressdetail.cfm?pressid=4802 “In 2011, 19% of S&P 500 companies replaced CEO’s from outside the company.”
  7. 7. 7 Replacing CEO’s with Outsiders http://www.conference-board.org/press/pressdetail.cfm?pressid=4802 “In 2012, 27% of S&P 500 companies replaced CEO’s from outside the company.”
  8. 8. 8 start here The Lean Startup – Eric Ries
  9. 9. 9 Cynefin Model – David Snowded Unknown Known
  10. 10. 10 Cynefin Model – David Snowded Business Model Business Plan
  11. 11. 11 The Five Year Business Plan
  12. 12. 12 The Five Year Business Plan • Numbers must go up & to the right • Largely based in fiction • Used to undermine coworkers • Not consumable for the teams • Too focused on Return on Investment
  13. 13. 13 What is the Business Model? “A business model describes the rationale of how an organization creates, delivers & captures value” -Alexander Osterwalder
  14. 14. 14 Business Model Generation
  15. 15. 15 “For whom are we creating value?” Customer Segment
  16. 16. 16 “What value do we deliver to the customer?” Value Proposition
  17. 17. 17 “How do we deliver the value we create to the customer?” Channel
  18. 18. 18 “How do we create & maintain relationships with our customers?” Customer Relationships
  19. 19. 19 “How much will these customers pay for the value we create?” Revenue Streams
  20. 20. 20 “How much will this cost to create and maintain?” Cost Structure
  21. 21. 21 “Who and what will we need to create this value?” Key Resources
  22. 22. 22 “What will we do with these resources to build value?” Key Activities
  23. 23. 23 “Who would we partner with that will provide us with Key Resources or Key Activities?” Key Partners
  24. 24. 24
  25. 25. 25 What do you measure here?
  26. 26. 26
  27. 27. 27 Acquisition Activation Retention Referral Revenue Pirate Metrics – Dave McClure 500 Startups
  28. 28. 28 Aware Hopeful Satisfied Passionate Lean Entrepreneur – Brant Cooper & Patrick Vlaskovits
  29. 29. 29 Aware Hopeful Satisfied Passionate Acquisition Activation Retention Referral
  30. 30. 30 Questions?
  31. 31. Thank You! @davidjbland david.bland@neo.com