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An introduction to the Internet of Things (IoT)

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As presented at the IAB UK London's offices on 23rd April 2015. 7thingsmedia Founder & CEO, Chris Bishop, gave a detailed introduction to the ‘Internet of Things’ and then looked forward to examine what is around the corner.

The presentation looks at who the early leaders are, what it is now and where it will go. It examines when it will truly enter the mainstream market and what effect it will have on home life, the city, our industries and the environment.

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An introduction to the Internet of Things (IoT)

  1. 1. IAB UK AN INTRODUCTION TO THE INTERNET OF THINGS CHRIS BISHOP, FOUNDER & CEO, 7THINGSMEDIA 23 APRIL 2015
  2. 2. Affiliates LONDON | NEW YORK | SINGAPORE Display International Leadgeneration Mobile PPC SEO Socialmedia
  3. 3. The Internet of Things DEFINITION The Internet of Things (IoT) is a scenario in which objects, animals or people are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. “THINGS” Embedded Computers. Kevin Ashton, P&G in 2009
  4. 4. What is new? INTERNET OF PEOPLE INTERNET OF THINGS
  5. 5. Location Which why I’m holding it Light in the room It can see it’s surroundings Communicate on a network
  6. 6. Knows the temperature in the room Knows my location Knows when I wake / sleep Knows my home / out of home patterns Communicate on a network
  7. 7. IAB UK THIS MORNING
  8. 8. Wristband (knowing my sleep cycles) selects the most opportune moment to wake me up. Gently vibrating and flashing a light …and when that happens it commences a chain of events that start
  9. 9. …the wristband talks to my lights who are listening as to when to switch on
  10. 10. …the wristband also tells my thermostat to pre-cool my room and also switch off any further unnecessary heating as I’m soon to leave my flat
  11. 11. …My coffee machine starts up
  12. 12. …as does my toaster
  13. 13. e door knows when I’ve had ast, how long it will take me my car and prepares to se when I’ve left
  14. 14. My jacket has hug sensors in it to remind me I’ve not yet hugged my girlfriend
  15. 15. Hand-locking your door is so third- quarter nineteen ninety nine! My device does that and I can also check remotely…
  16. 16. IAB UK WHEN?
  17. 17. Current size? Gartner says currently 4.9billion connected "Things“ …rising to 25bn by 2020
  18. 18. Economic growth by 2020 Automotive $202 billion Healthcare $69 billion Consumer Electronics $443 billion Utilities $36 billion
  19. 19. Gimmicks?
  20. 20. What shouldn’t be connected? • Should we all be micro-chipped? • Tracking implants in children? • Animals?
  21. 21. Security • What if your thermostat told the buglers when you are out? • What if your monitor linked to Google Flu trends leaked your personal health information? • Is your Tesco/AMEX-linked fridge as secure as your Online Banking?
  22. 22. IAB UK HOW DO WE APPLY TO SOLVE A PROBLEM
  23. 23. Health
  24. 24. LIVE Periscope: Junction 7, M25
  25. 25. Autonomous intersection management
  26. 26. IAB UK WHAT DOES THE INTERNET OF THINGS NEED TO SUCCEED?
  27. 27. CHANGE IS BAD - Radio - Telephone - Personal computer - Internet
  28. 28. What IoT needs to succeed • IoT is here, but our work is just beginning • Resistance in change • Understanding: “Machines do analytics; humans do analysis” • Let’s lose the gimmicks • Investment
  29. 29. What IoT needs to succeed Mark Weiser, Computer Scientist “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life”
  30. 30. fin. Confidential Information This document is the property of 7thingsmedia LTD. and is strictly confidential. It contains information intended only for the person(s) and or Company to whom it is addressed. All information contained herein will be treated as confidential material with no less care than afforded by your own company’s confidential material. All service and product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged. Copyright © 2015 7thingsmedia LTD.
  31. 31. Get in touch! Chris Bishop Founder & CEO 7thingsmedia chris.bishop@7thingsmedia.com @cpbishop @7thingsmedia

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