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Come presentare la tua startup

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Le slides e i concetti chiave da sviluppare per presentare la tua startup a partner e investitori.

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Come presentare la tua startup

  1. 1. COME PRESENTARE LATUA STARTUP Andrea Genovese andreagenovesecoach@gmail.com www.socialacademy.com
  2. 2. NAMING Andrea Genovese - www.SocialAcademy.com
  3. 3. NAMING • Cover con il nome/logo della startup • Frase (dimensione di un tweet) che sintetizza la proposta di valore • Sito internet, Ceo,Team • Panabee, CoolNameIdeas, 99Design, etc. Andrea Genovese - www.SocialAcademy.com
  4. 4. PROBLEMA Andrea Genovese - www.SocialAcademy.com
  5. 5. PROBLEMA • Il problema/bisogno che vuoi risolvere • Customer Segments (chi ha questo problema) • Qual è l’opportunità di business individuata Andrea Genovese - www.SocialAcademy.com
  6. 6. SOLUZIONI ATTUALI Andrea Genovese - www.SocialAcademy.com
  7. 7. SOLUZIONI ATTUALI TENDENZE • Le soluzione attuali (non solo tecnologiche!) • Le tendenze di mercato/ consumo • Fonti d’informazione: EconomyUp, ItaliaStartup.it, StartupItalia.eu, WindBusinessFactor, LuissEnlabs, SiamoSoci, etc. Andrea Genovese - www.SocialAcademy.com
  8. 8. SOLUZIONE Andrea Genovese - www.SocialAcademy.com
  9. 9. SOLUZIONE • Qual è la tua soluzione • L'intuizione tecnica e/o l’innovazione del tuo prodotto/servizio • Le caratteristiche principali, perché è in grado di soddisfare il problema/bisogno • Schermate, link demo, user experience, etc. Andrea Genovese - www.SocialAcademy.com
  10. 10. MERCATO Andrea Genovese - www.SocialAcademy.com
  11. 11. MERCATO • Dati di mercato (numeri, statistiche, grafici) • Dimensione • Trend di crescita • Caratteristiche e dinamiche fondamentali Andrea Genovese - www.SocialAcademy.com
  12. 12. COMPETITOR Andrea Genovese - www.SocialAcademy.com
  13. 13. COMPETITOR • Principali attori del segmento • Competitor diretti Italia ed Estero • Investimenti daVCs,Angel, etc. • Crunchbase, angel.co, TechCrunch, Mashable, etc. Andrea Genovese - www.SocialAcademy.com
  14. 14. VANTAGGIO COMPETITIVO Andrea Genovese - www.SocialAcademy.com
  15. 15. VANTAGGIO COMPETITIVO • Qual è il vantaggio competitivo della tua soluzione rispetto agli altri attori del mercato • Come puoi emergere Andrea Genovese - www.SocialAcademy.com
  16. 16. INGREDIENTE SEGRETO Andrea Genovese - www.SocialAcademy.com
  17. 17. INGREDIENTE SEGRETO • Come puoi difenderti • Brevetti • Algoritmi • Customer base • Partnership esclusive • Team, velocità, growth hack Andrea Genovese - www.SocialAcademy.com
  18. 18. MODELLO DI BUSINESS Andrea Genovese - www.SocialAcademy.com
  19. 19. MODELLO DI BUSINESS • Come pensi di creare valore • Il modello di pricing e i flussi di ricavi • Le metriche chiave con le quali valuti le performance della tua startup • Scalabile • Business Model Canvas, Lean Canvas, CustomerValue Canvas, Business Plan etc. Andrea Genovese - www.SocialAcademy.com
  20. 20. CUSTOMER VALIDATION Andrea Genovese - www.SocialAcademy.com
  21. 21. CUSTOMERVALIDATION • Questionario online • Interviste dal vivo • Landing page con campagna Google/Facebook • Pagina/Gruppo Facebook • Eventi: Startup Weekend, Startup Competition, Barcamp, Hackaton, etc. Andrea Genovese - www.SocialAcademy.com
  22. 22. GO TO MARKET Andrea Genovese - www.SocialAcademy.com
  23. 23. GOTO MARKET • Come pensi di validare la tua idea di business 
 (se devi ancora entrare nel mercato) • Come pensi di crescere 
 (se sei già sul mercato) • Qual è la tua traction 
 (che numeri stai facendo e perché) Andrea Genovese - www.SocialAcademy.com
  24. 24. METRICHE E TRACTION Andrea Genovese - www.SocialAcademy.com
  25. 25. METRICHE ETRACTION • Quali sono gli indicatori chiave di performance • Quali sono le metriche che devi controllare ogni giorno • Qual è la tua traction, che numeri stai facendo e perché Andrea Genovese - www.SocialAcademy.com
  26. 26. TEAM Andrea Genovese - www.SocialAcademy.com
  27. 27. TEAM • Profilo dei co-founders • Esperienza, Passione,Voglia di crescere • Completezza delle figure professionali • Business, Developer, Marketing, Design Andrea Genovese - www.SocialAcademy.com
  28. 28. FINANCE Andrea Genovese - www.SocialAcademy.com
  29. 29. FINANCE • Costi, ricavi, margini previsti, investimenti necessari, per i prossimi 2 anni • Proiezione più dettagliata per il primo anno con le metriche di crescita Andrea Genovese - www.SocialAcademy.com
  30. 30. FUND RAISING Andrea Genovese - www.SocialAcademy.com
  31. 31. FUND RAISING • Quanto e che tipo di capitale stai cercando (smart money, FFF, valutazione pre-money, etc.) • Partner finanziatori, fondi per pmi/startup, incubatori/ acceleratori, angel investors, venture capital, etc. • Come pensi di investire il capitale di cui hai bisogno Andrea Genovese - www.SocialAcademy.com
  32. 32. ROADMAP Andrea Genovese - www.SocialAcademy.com
  33. 33. ROADMAP • A che punto sei nel percorso della tua startup • Quali sono stati e quali saranno i passaggi fondamentali • Descrivi le fasi di sviluppo del prodotto, del capitale necessario, della penetrazione del mercato, etc. Andrea Genovese - www.SocialAcademy.com
  34. 34. Name & One Sentence Proposition1 2 3 4 Problem / Need Solution Market 5 Competitor RECAP Our Advantage6 7 8 9 Business Model Financial Marketing Funnel / Traction 10 Team + Need + Roadmap Andrea Genovese - www.SocialAcademy.com

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