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Your customers are mobile, are you?

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  1. 1. Why? Static apps get deleted Audiences want relevant contentPull, not push, marketing builds trust
  2. 2. MobilityCMS combines across-platform mobile appwith a web-based content management system.
  3. 3. The Mobile Market
  4. 4. 172 million smartphones sold in 2009 worldwide (23% more than 2008 and 41% more than 2007) Growing platforms: iPhone, Android, and BlackBerrySource: Gartner (Feb 2010)
  5. 5. opportunity 1.8 billion smartphones over the next 5 years Mobile Applications are a primary driver for smartphone purchasesPyramid Research (Dec 2009)
  6. 6. iPhone + android highest traffic market share worldwideSource: AdMob (Feb 2010)
  7. 7. the US market Phone users in the US market are switching to smartphones. Smartphone penetration is forecasted to be 50% in 2011 (vs. 21% today). This is a new wireless era where smartphones will become the standard device consumers will use to connect to friends, the internet, and the world at large.Source: Nielsen (Mar 2010)
  8. 8. Why iPhone /iPod Touch + android + BlackBerry? Blackberry + iPhone + android forecasted to be the leader platforms in 2010 100% 90% 80% Share of Requests 70% Other 60% Windows Mobile OS 50% webOS 40% RIM OS 30% 20% Android 10% iPhone OS 0% Nov09 Dec09 Jan10 Feb10Source: Canalys (Mar 2010) and AdMob (Feb 2010)
  9. 9. EnvironmentAudiences want to be reached in a way that is real and relevant to them, through content that is aesthetically pleasing and interactive. They want to have all their differentcommunication channels consolidatedin a simple, exciting, progressive, and effective medium.
  10. 10. Environment Smartphone users are less likely to stumble across a website. They want mobile apps! Static apps get deleted.Dynamic apps with constant content updates encourage renewed interest.Apps are the most immersive way of delivering content to the user.
  11. 11. Mobile Apps Market Total apps developed: 150,000 iPhone apps 42,000 android apps 5,000 BlackBerry apps22 million downloads by smartphones in March (Apr 2010), ZDNet (Feb 2010), BoomBox Report (Mar 2010)
  12. 12. Mobile Apps MarketUses of mobile apps are endless: Staying connected Receiving and releasing information Billing and commerce Interacting with the community Polls and surveys Customer Relationship Management Ticketing and voucher issue ...
  13. 13. Platform Overview
  14. 14. What is it? MobilityCMS iPhone Android Mobile Web Blackberry Cross-platform mobile app + CMSImmediately provides audiences access to all the tools they need to experience all that you have to offer.
  15. 15. The App
  16. 16. Home ScreenHome screen and appicon designed aroundyour unique brandrequirements.
  17. 17. FeedsPost anything to your Appfrom any RSS, Twitter, orBlog simply by setting it uponce in the CMS. It willautomatically send yourfeeds to the app.“Set it and forget it”
  18. 18. VideoLink YouTube videos thatplay right in your app, withno redirects. The usernever leaves the app.
  19. 19. ImagesUpload photos andimages of people,products or anything elseyou choose.
  20. 20. ContactBuild your database andincrease inquiries with anintegrated contact form.
  21. 21. EventsAdd events, shows,product launches orgatherings. Includelinks to buy tickets orRSVP.
  22. 22. FilesUpload PDFs ofbrochures, catalogs,maps, articles or anythingelse you want to share.
  23. 23. AudioUpload albums, tracks,podcasts, interviews andother audio files.
  24. 24. NewsPost press releases andannouncements.
  25. 25. Social MediaIntegrate your Facebook,Flickr or LinkedIn profile.
  26. 26. CustomHave an idea for something else? Let usknow. We can develop custom modulesbased on your unique requirements.We can also develop your app from scratch.If you can dream it, we can build it.
  27. 27. The CMS
  28. 28. Browser-Based Content Management SystemWith the help of XML technology,MobilityCMS allows you to update your app inreal time–from anywhere you have webaccess.
  29. 29. Manage yourapp’s look beforesubmission.
  30. 30. Manage yourTwitter, Blog +news feeds.
  31. 31. Upload newphotos andimages.
  32. 32. Add new YouTubevideos that playright in your app.No redirects.
  33. 33. Add your LinkedIn,Flickr + Facebookprofiles.
  34. 34. PROCESS
  35. 35. ProcessStep 1: CollectSend us your content.Well review, format, and verify your images, videos, feeds,and files.Well also create an App Icon and Home + Loading screenimages based on your brand requirements.
  36. 36. ProcessStep 2: BuildOn your approval, well build your application.Well test and verifying everything so there are no surprises.After were finished well submit to the different App storesand let you know when your app has been approved. If thereare any problems well work directly with the App stores toresolve them.
  37. 37. ProcessStep 3: ManageMake updates, add content, and start connecting.Using our web-based content management system you canquickly add new content or make updates–upload images,post a new press release or add a new Twitter feedWant to remove something? Just deactivate it and its gone.
  39. 39. Support + SecurityIf at any point you need help or have a question, just call or email your Account Manager. Your app is built and tested by software engineers and developers with more than 10 years of experience in the IT business. All your app content is hosted on our Tier 1 data center. It is highly secure and always available.
  41. 41. IncludesProject managementFormatting of all contentCreation of App icon, Home Screen art and Loading imageDevelopment, testing, verification, and designSubmission to the App Store (Apple, Android, Blackberry)Hosting of all contentUnlimited content updates using our custom CMSTwo releases per year, across all platforms
  42. 42. Not IncludedHidden fees for downloads. No matter how many peopledownload your App well never increase fees. Ever.Ads. We stay behind the scenes. Were not ad supported.Headaches. Well handle it from here.
  43. 43. MobilityCMS Go Mobile.©2009 Multiply.IT All Rights Reserved.