Mobile Philanthropy


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How nonprofit organizations can maximize their use of mobile apps and mobile web

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Mobile Philanthropy

  1. 1. Harnessing mPhilanthropy – A Primer<br />Your Constituents are Mobile…are You?<br />© 2010-2011, Kim Kaiser & Associate and Seventh Media, LLC. All Rights Reserved. Seventh Media and the Seventh Media logo are registered trademarks of Seventh Media, LLC<br />
  2. 2. Mobile Market – Usage<br /><ul><li>228 million people in U.S. have a mobile phone
  3. 3. 31% are smartphones (projected to be +50% in 2012)
  4. 4. 83.2 million access the web on their phone**</li></ul>Question: Is your web presence – website and social media outlets - an important part of your outreach strategy?<br />If the answer is “yes”, then mobile is a must-have.<br />**<br />
  5. 5. mPhilanthropy<br />“Nonprofit organizations that harness the power and potential of smartphones can create new community networks, spark interest in the arts and sciences, mobilize volunteers, and inspire ordinary citizens to take action like never before.”<br />Carol Buckhei, NonProfit MediaWorks, September 1, 2010<br />Strategy Tip: Raising money via mobile outreach is important, but mobile’s real value is in its unique ability to heighten engagement. Put simply, mobile is another channel for communication with some special abilities that need to be part of an overall strategy to be effective.<br />Mobile is ALWAYS ON, ALWAYS CONNECTED!<br />
  6. 6. mPhilanthropy – Strategy<br /><ul><li>Take a serious look at measurement and ROI to make sure you are getting the most value out of your time investment in mobile outreach. Mobile should be considered by all parts of the organization, and not just the fundraising areas.
  7. 7. Consider an integrated, measurable, and effective approach, and not just the tools.
  8. 8. This means mobile readable web site content, apps, and mFundraising (text & QR codes)- both for engagement and marketing/fundraising.</li></ul>Strategy<br />
  9. 9. mPhilanthropy Strategy – Mobile Website<br />Given the new breed of smartphones, tablets and affordable all-you-can-eat data packages, consumers now expect the same Web experience on mobile devices that they get on desktop and laptop computers. Mobile constituents are no different. A mobile website is core to your mobile strategy.<br />How does your website appear on a mobile phone? <br />
  10. 10. mPhilanthropy Strategy – Mobile Apps<br />Mobile applications should be based around the services and expertise provided by your organization, not strictly making gifts. This creates value, and thus, deeper engagement, with your constituents.<br /><ul><li>Promote and grow events
  11. 11. Build viewership for multimedia
  12. 12. Stay top-of-mind with constituents
  13. 13. Educate and inspire
  14. 14. Raise awareness
  15. 15. Increase donations</li></ul><br />Strategy Tip: If you determine that a mobile app is for you, BE SURE to use a mobile content management system that will deploy across all platforms (iPhone, Android, Blackberry, Mobile Web) so you don’t leave anyone out!<br />
  16. 16. Mobile Fundraising Strategy – Text/SMS<br />There is a lot of “buzz” around text/SMS fundraising. From the Red Cross’s success in disaster recovery to President Obama’s campaign fundraising success. There are challenges and opportunities to using mobile for fundraising that should be taken in to consideration. <br />We highly recommend reading the recent benchmark study by MobileActive for a comprehensive overview. It can be accessed for free, here:<br /><br />Strategy Tip: If your website isn’t optimized for mobile, or you don’t have a mobile app to direct people to, your text/SMS fundraising campaign will fail to truly get your responders to engage with your organization!<br />
  17. 17. Mobile Fundraising Strategy – QR Codes<br />QR Codes (Quick Response) are two-dimensional bar code images that when scanned by a camera on a smartphone open a link to a website, send a SMS, or dial a phone number. <br /><ul><li>Educate
  18. 18. Raise awareness
  19. 19. Register for event
  20. 20. Capture contact info
  21. 21. Raise $</li></ul>Instant Access<br />On a poster, brochure, fundraising letter, t-shirt, print ad, web – wherever you’re already marketing!<br />Make sure you have a mobile website or app!<br />
  22. 22. mPhilanthropy – Opportunity<br /> What’s in it for a Non-Profit Organization? <br />Enhance Constituent Relationships<br />Differentiate<br />Do Contemporary Marketing<br />Benefit from Smartphone reach<br />Increase Donations<br />Reduce fundraising costs<br />
  23. 23. About Us<br />Seventh Media was founded by entrepreneurs who recognized that mobile devices and their capabilities would continue to grow exponentially and be a key driver in the next customer interaction revolution (hence, mobile = the ‘seventh mass media’). Seventh’s mission is to develop the technologies and applications that facilitate and accelerate customer engagement over any mobile operating system, device and channeland empower the life sciences and philanthropic industries to leverage these technologies.<br />We offer the MobilityCMS Platform™, a cross-mobile-platform system thatenables companies to offer feature-rich mobile applications in less time and at lower costs than any other solution. MobilityCMS enables mobile offerings to be designed and developed just once, in a device independent manner, and deployed across multiple channels, including on-device applications, mobile web, SMS, tablets, PC’s and kiosks. With offices in Rochester, NY, Lenexa, KS and Rosario, Argentina, we have a specialized staff of more than 150 professionals globally dedicated to development, delivery, and support of mobile solutions and technologies. Contact:<br />Ken Kahtava<br />President, Seventh Media, LLC<br /><br />(913) 617-7802<br />
  24. 24. Thank you<br />Contact info:<br />Kim KaiserOwner/FounderKim Kaiser & Associates<br />(o)<br />Ken Kahtava<br />President<br />Seventh Media, LLC<br />(m) 913.617.7802<br /><br />