The SearchLite overview for startups

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For entrepreneurs, inventors and investors, who are dissatisfied with their lack of customer understanding, our Market Discovery Challenge is a lean startup solution that provides deep insights about customers, their jobs, pains and gains. Unlike books, boot camps, coaches and other DIY solutions, our iterative process reduces market risk by integrating interviews, secondary research and polling.

Visit our website: http://thesearchlite.com

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The SearchLite overview for startups

  1. 1. Who Cares and Why? About your new Technology or Solution
  2. 2. For entrepreneurs, inventors and investors, who are dissatisfied with their lack of customer understanding, our Market Discovery Challenge is a lean startup solution that provides deep insights about customers, their jobs, pains and gains. Unlike books, boot camps, coaches and other DIY solutions, our iterative process reduces market risk by integrating interviews, secondary research and polling.
  3. 3. No Market Need Run Out of Cash Not The Right Team Get Outcompeted Pricing/Cost Issues Poor Product No Business Model Poor Marketing Ignore Customers Product Mis-timed Lose Focus Disharmony On Team/Investors Pivot Gone Bad Lack of Passion Bad Location No Financing or Investor Interest Legal Challenges Don't Use Network/Advisors Burnout Failure To Pivot 7% 8% 8% 8% 8% 9% 9% 10% 13% 13% 13% 14% 14% 17% 17% 18% 19% 23% 29% 42% 90 % Startups Fail http://www.forbes.com/sites/neilpatel/2015/01/16/90-of- startups-will-fail-heres-what-you-need-to-know-about-the-10/ #2b3b696855e1
  4. 4. No Market Need Run Out of Cash Not The Right Team Get Outcompeted Pricing/Cost Issues Poor Product No Business Model Poor Marketing Ignore Customers Product Mis-timed Lose Focus Disharmony On Team/Investors Pivot Gone Bad Lack of Passion Bad Location No Financing or Investor Interest Legal Challenges Don't Use Network/Advisors Burnout Failure To Pivot 7% 8% 8% 8% 8% 9% 9% 10% 13% 13% 13% 14% 14% 17% 17% 18% 19% 23% 29% 42% Market Risk
  5. 5. Address Market Risk Find the best fit customer Reduce Knowledge Gaps Understand the market needs Know when to pivotGet funded Find a partner
  6. 6. Customer Discovery Challenges No Expertise No Time Limited Budget Small Team Little Interest
  7. 7. Customer Development Process* *Steve Blank, Customer Development Process CUSTOMER DISCOVERY CUSTOMER VALIDATION CUSTOMER CREATION CUSTOMER BUILDING PIVOT RESEARCH EXECUTION
  8. 8. What We Do Compelling Value Propositions Go-to-Market Roadmaps Investor Pitch Deck Strategic Match-Making
  9. 9. How We Do It Subject Matter Expert Interviews Wisdom of Crowd Polling Secondary ResearchSocial Media Mining
  10. 10. Four Groups of Clients
  11. 11. UNIVERSITY INVENTORS OR TECHNOLOGY TRANSFER OFFICES
  12. 12. ANGEL OR VC INVESTORS SEEKING DUE DILIGENCE
  13. 13. GROWTH COMPANIES SEEKING NEW MARKETS OR CUSTOMERS
  14. 14. BUSINESS ACCELERATORS
  15. 15. TheSearchlite.com Ann Arbor Office Contact: Scott Phillips (734) 787-7509 sphillips@thesearchlite.com Address: 213 S. Ashley, Suite 300 Ann Arbor, MI 48104 Chicago Office Contact: Prianca Bhaduri, Ph.D. (517) 775-6786 pbhaduri@thesearchlite.com Address: 353 N. Desplaines Street, Chicago, IL 60661

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