Discover, Validate & Create
The SearchLite can help you
Are you executing a
or are you
•Maybe a new technology with no known market?
•Are you considering entry into a new
market with an existing product?
•Perhaps an existing market with a
•Or a new market with a new product?
•What is the winning Value Proposition?
•What is the Product-Market Fit?
•Who are your target customers?
•What do they think about your Ideas…
?What do you
want to know
to inform your
&“Customer Development Process”
Discover Valuefor You and Your Customers.
Applies “Lean Startup” Principles
•Are you new to lean startup methods and
eager to try them out?
•Or perhaps you have you embraced lean
methods but don’t have the resources to
•Is your innovation team coming up with
more ideas than you can possibly
The Lean Start-
does not just
Market Validation Engagements
has executed over 100 successful
in three years.
Value Proposition Design Industry Ecosystem
Customer Development Process*
*Steve Blank, Customer Development Process
Companies tend to focus on
focus on Customer Creation
and Company Building but
often should step back to
Customer Discovery or
Customer Validation and get
Product-Market Fit right.
Executing on Customer Creation or Company
Building without having achieved Product-Market Fit
can be wasteful……
The SearchLite is your resource to help
you discover the best Product-Market Fit
The client outputs generated during a
Market Application Landscape include
Industry Ecosystem Map
Answers the question,
“Who cares and why?”
Ranks alternative market
applications according to
Reﬁnes the market size estimate based
upon total available market (TAM),
served addressable market (SAM), and
The SearchLite’s business has continued to grow across
multiple customer segments and we now have subject
matter expertise ranging from life science and advanced
materials to energy, transportation and factory automation.
Our customer base now reaches to China and our
research community reaches around the world to Europe
What We Do
Compelling Value Propositions
Strategic speciﬁcations for
New Product Development
Proﬁtable and scalable
How We Do It
Value Proposition Patterns
Database of patterns are built upon past experience working with
clients, accelerate speed-to-market for future clients and inventions.
Searchable by keywords
and easy to navigate
GROWTH COMPANIES SEEKING
NEW MARKETS OR CUSTOMERS
ANGEL OR VC INVESTORS
SEEKING DUE DILIGENCE
UNIVERSITY INVENTORS OR
TECHNOLOGY TRANSFER OFFICES
Four Groups of Clients
HEALTHCARE LIFE SCIENCES
ADVANCED MATERIALS INDUSTRIAL AUTOMATION
Four Areas of Domain Knowledge
• Photo-acoustic Flow Cytometry
• High Brightness Fluorophores
• Portable Ammonemia Detector
• Vascular Healing Bone Regrowth
• Automated Tissue Dissociation
• Wearable Alcohol Level Detection
• Strength Tracking Analytics - Tele-therapy
• High-performance Occlusive Wound Dressing
• Non-invasive IVC measurement
• Tinnitus Device
• 3D Contour Printing with Smart Fibers
• Advanced Technical Ceramics
• High-strength, Low Alloy Ferrous Materials
• Multi-layer Ceramic Electrolyte Membrane
• Thermoelectric Power Radiator
• Smart, Connected Devices & Networks
• Automated Device Controls
• Precision Agriculture Data Management
• Industry 4.0 Digital Transformation
• Model-based Embedded Controls
Ann Arbor Ofﬁce
213 S. Ashley, Suite 300
Ann Arbor, MI 48104
Prianca Bhaduri, Ph.D.
353 N. Desplaines Street,
Chicago, IL 60661