Discovery Market with The SearchLIte

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Are you executing a business model? The SearchLIte helps you discover value for you and your customers.

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Discovery Market with The SearchLIte

  1. 1. Discover, Validate & Create The SearchLite can help you
  2. 2. Are you executing a Business Model or are you looking for one •Maybe a new technology with no known market? •Are you considering entry into a new market with an existing product? •Perhaps an existing market with a new product? •Or a new market with a new product?
  3. 3. Decisions •What is the winning Value Proposition? •What is the Product-Market Fit? •Who are your target customers? •What do they think about your Ideas… Products…Plans? ?What do you want to know to inform your
  4. 4. &“Customer Development Process” Discover Valuefor You and Your Customers. Applies “Lean Startup” Principles to
  5. 5. •Are you new to lean startup methods and eager to try them out? •Or perhaps you have you embraced lean methods but don’t have the resources to execute? •Is your innovation team coming up with more ideas than you can possibly explore? The Lean Start- up movement does not just apply to entrepreneurs…
  6. 6. Customer Discovery & Market Validation Engagements has executed over 100 successful in three years.
  7. 7. WeProvideYouWith Value Proposition Design Industry Ecosystem Market Application Landscape ValuableAnd Actionable InsightsAnd Data
  8. 8. Customer Development Process* *Steve Blank, Customer Development Process Customer Discovery Customer Validation Customer Creation Company Building Pivot Research Execution Companies tend to focus on focus on Customer Creation and Company Building but often should step back to Customer Discovery or Customer Validation and get Product-Market Fit right.
  9. 9. Executing on Customer Creation or Company Building without having achieved Product-Market Fit can be wasteful…… The SearchLite is your resource to help you discover the best Product-Market Fit Value Proposition Customer ProfileFIT
  10. 10. The client outputs generated during a Market Application Landscape include Industry Ecosystem Map Market Application Landscape Answers the question, “Who cares and why?” Ranks alternative market applications according to attractiveness. Market Size Estimate Refines the market size estimate based upon total available market (TAM), served addressable market (SAM), and target market(TM). The SearchLite’s business has continued to grow across multiple customer segments and we now have subject matter expertise ranging from life science and advanced materials to energy, transportation and factory automation. Our customer base now reaches to China and our research community reaches around the world to Europe and Asia.
  11. 11. What We Do Compelling Value Propositions Strategic specifications for New Product Development Profitable and scalable Business Models
  12. 12. How We Do It Subject Matter Expert Interviews Wisdom of Crowd Polling Secondary Research Pattern-Built Database Discovery
  13. 13. Pattern-Built Database Business Model Patterns Value Proposition Patterns Database of patterns are built upon past experience working with clients, accelerate speed-to-market for future clients and inventions. Searchable by keywords and easy to navigate
  14. 14. GROWTH COMPANIES SEEKING NEW MARKETS OR CUSTOMERS ANGEL OR VC INVESTORS SEEKING DUE DILIGENCE BUSINESS ACCELERATORS UNIVERSITY INVENTORS OR TECHNOLOGY TRANSFER OFFICES Four Groups of Clients
  15. 15. HEALTHCARE LIFE SCIENCES ADVANCED MATERIALS INDUSTRIAL AUTOMATION Four Areas of Domain Knowledge • Photo-acoustic Flow Cytometry • High Brightness Fluorophores • Portable Ammonemia Detector • Vascular Healing Bone Regrowth • Automated Tissue Dissociation • Wearable Alcohol Level Detection • Strength Tracking Analytics - Tele-therapy • High-performance Occlusive Wound Dressing • Non-invasive IVC measurement • Tinnitus Device • 3D Contour Printing with Smart Fibers • Advanced Technical Ceramics • High-strength, Low Alloy Ferrous Materials • Multi-layer Ceramic Electrolyte Membrane • Thermoelectric Power Radiator • Smart, Connected Devices & Networks • Automated Device Controls Programming • Precision Agriculture Data Management • Industry 4.0 Digital Transformation • Model-based Embedded Controls Design
  16. 16. TheSearchlite.com Ann Arbor Office Contact: Scott Phillips (734) 787-7509 sphillips@thesearchlite.com Address: 213 S. Ashley, Suite 300 Ann Arbor, MI 48104 Chicago Office Contact: Prianca Bhaduri, Ph.D. (517) 775-6786 pbhaduri@thesearchlite.com Address: 353 N. Desplaines Street, Chicago, IL 60661

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