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Advertisement and its usage.

Published in: Business
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  1. 1. Purpose of Advertisement
  2. 2. ADVERTISEMENT ADVERTISEMENT IS YOUR WAY OF SHOWING NEW PRODUCT TO PERSUADE PEOPLE TO BUY The psychology of advertising is complex but the usual, major reason given for advertisements for established products is to ensure that the target audience remains familiar with the brand, not to directly encourage sales. Advertisements promote a business or the message of a nonprofit organization or government agency.
  3. 3. For example, an advertisement helps a business promote its product or service. The ad can include the features and benefits of the products or services offered by that company. For nonprofits and government agencies, an advertisement helps spread an important message that can help individuals. For example, the Centers for Disease Control often advertise important disease prevention behavior such as smoking cessation.
  4. 4. As Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group ) of any age to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad means “to turn the mind toward.”
  5. 5. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various means; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising; or new media such as blogs, websites or text messages.
  6. 6. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers.
  7. 7. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
  8. 8. Different means of advertising Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web, bus stop benches, human billboards and, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.
  9. 9. An advertisement for a diner. Such signs are common on storefronts. Buses and other vehicles are popular media for advertisers.
  10. 10. Types of advertising by medium Television advertising The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. Radio advertising A form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials.
  11. 11. Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Covert advertising Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in a movie , where an actor's character John Anderton owns a phone with thei-phone apple logo clearly written in the top corner, or his watch engraved with the Bulgari logo.
  12. 12. Billboard advertising are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic. Press advertising Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal.
  13. 13. In-store advertising In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters . Celebrity branding This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers.
  14. 14. False advertising False advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions. customers have the right to know what they are buying, and that all necessary information should be on the label. False advertising, is illegal in most countries. For Instance : The usual meaning of "free" is "devoid of cost or obligation". However, retailers often use the word for something which is merely included in the overall price. One common example is a "buy one, get one free" sale. The second item is not "free" under the normal definition, since, to obtain it, the buyer is obliged to pay the full cost of the first item.
  15. 15. Some products are sold with fillers, which increase the legal weight of the product with something that costs the producer very little compared to what the consumer thinks that he or she is buying. Some cellular companies offer cheap packages but earn the same profit from taxes and increased consumers .
  16. 16. Advertising: How it Affect Us • Advertisements and logos are everywhere ,Advertising affects everyone, Adolescents are particularly targeted by many advertisements, because people know it is very hard for teenagers to resist wanting to fit the part of the “acceptable image.” Some marketing strategies take advantage of children’s friendships by advising them to encourage products to their friends. Some advertisers hit the main culture of a specific society to persuade them .
  17. 17. Conclusion • Advertisements try to persuade you to think differently about beliefs, thoughts, ways of thinking, and materialistic objects. • we can change the way we react to advertising by questioning a few things: What is the sponsor really selling? Is this ad trying to exploit a human weakness? Do I really need this product? What information is purposely left out of this commercial message? After you think these questions over, you might find that you never really wanted this product to begin with: you were just tempted by the ad . If we can try to focus on more important things in life and stay true to our own beliefs and thoughts, then as a nation we can stop marketers from taking advantage of people. I'm not saying that advertising is a bad thing, it is good sometimes. But make sure that they don't make you feel that you need to get this or that to look good enough, or change how you look at things.