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Farm machinery

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Farm machinery

  1. 1. ANALYSIS OF FARM MACHINARIES MARKET & ITS TYPE SUBMITTED BY :- 1. ASHISH YADAV 2. ASHISH VERMA 3. AMIT KANNAUJIA 4. PRANAW SATYAM 5. SOUMYA BAKSHI 6. TAPAN BARMAN SUBMITTED TO :- Dr. V KAMALVANSHI 1
  2. 2. Farm Mechanization A step towards………. •Opportunity provided through centrally funded schemes like NFSM & RKVY. •Through both the schemes strategic popularization of farm Machinery initiated. •Farm machinery training centre established to enhance skills of farmers and mechanics at SAMETI, Rehamankhera. •All India Coordinated Research Project (AICRP) on Farm Implements and Machinery (FIM) has been endeavoring to develop, test and popularize need based farm implements •159 farm implements and machinery have been designed and developed under the AICRP on FIM 2
  3. 3. Name of Scheme : Agricultural Mechanisation Programme Project Area : All Districts (Except Chennai) Details of Works : Subsidy assistance is provided to farmers for procuring Agricultural Machinery and implements such as Tractors, Power Tillers, Self propelled Paddy Transplanters, Self propelled paddy reapers, Rotavator, Cultivator, Disc Plough, Chisel Plough etc., Benefits offered (Subsidy) : 25% of the cost of machinery / implements or the ceiling limit prescribed by Government of India for each machinery / implement, whichever is less. Eligibility : All farmers Time-limit for Implementation : Programme will be completed within the financial year. 3
  4. 4. There are near about 835 agriculture machinery manufacturers in India ( According to Directory Agricultural Machinery Manufacturers in India by ICAR ) and buyers are in no. of thousand & more then that. So farm machinery market in India is oligopoly for most of the machineries. 4
  5. 5. ROTAVETOR 5
  6. 6. Name of Machinery: Rotavetor Nature of Market • Market size: Approximately 50000 units annually • Growth: 50% p.a. • Price range: Approximately 1 Lac Rs. • Till now the tractor was used with the cultivator or disc harrow and required 2-3 operations; now the Rotavetor can be used in a single operation 6
  7. 7. Year Approved Target by GOI Revised Target Distribution 2007-08 493 986 290 2008-09 587 2864 1861 2009-10 1758 4415 3869 Total 2878 8265 6020 2010-11(T) 5500 5500 1316 0 500 1000 1500 2000 2500 3000 3500 4000 4500 Approved Target by GOI Revised Target Achievement 2007-08 2008-09 2009-10 Rotavator Distribution 7
  8. 8. • Specification used :  3 sizes 5 ft, 6 ft, 7 ft width  36 blade, 1.5 meter width  42 blade, 1.75 meter width  48 blade, 2 meter wide •1329 farmers were provided training on still improvement for using Rotavetor. •Awareness created and also organized demonstration of Rotavetors. •Each stakeholder has not only recovered the money spent on purchase of Rotavetor but also earned huge profit on its customized use. 8
  9. 9. MARKET TYPE :- Rotavetor market is also oligopoly market. Because there are also a few no. of manufacturers and now large no. of buyers 9
  10. 10. MANUFACTURER OF ROTAVETOR Kumar Agro Industries Farm Implements India Private Limited, Chennai Deccan Farm Equipment Private Limited AMAR Agricultural Machinery Group Ludhiana Parko Industries Ludhiana SHAKTIMAN FARM MACHINERY 10
  11. 11. ZONAL MANUFACTURER SALES OFFICE BROKERS WHOLESALER DEALER RETAILER GOVT. AGENCY SALES AGENT FARMER DISTRIBUTION CHANNELS OF ROTAVATOR / ROTARY PLOUGH 11
  12. 12. Name of Farmer Purchas e Year Farmer Share (Self / Loan) (Rs.) Net saving per ha. at own farm (Rs.) Net income through custom hiring (Rs.) (up to June 2010) Sri Jawar Pal Singh, Rampur 2008-09 51000 Loan 1000 180000 Sri S.J. Tripathi, Chitrakoot 2008-09 50000 Loan 1725 150000 Sri Ajay Yadav, Kushinagar 2008-09 51000 Loan 1000 150000 Success Stories of Some Farmers Sri Jabar Pal Singh, Rampur Sri S.J. Tripathi, Chitrakot Sri Ajay Yadav, Kushinagar 12
  13. 13.  Tractors in India is a major industry and significant contributor to its agriculture output gains.  In 2013, India produced 619,000 tractors accounting for 29% of world's output  It is the world's largest producer and market of tractors. 13
  14. 14.  Size of the Industry  Tractor market in India is about Rs 6000 crore. On an average around 400000 tractors are produced and their sale is 260000  Geographical distribution  The tractor markets of Karnataka, Maharashtra, Tamil Nadu, and Gujarat are growing ~ 50%.  Output per annum  Domestic sales - 350,000 units p.a. and Exports - 60,000 units p.a  Percentage in world market  About 20% of world tractor production is carried out in India 14
  15. 15. Eicher Tractors Ltd 1961 Gujarat Tractors Ltd 1963 TAFE 1961 Escorts Ltd 1964 Mahindra And Mahindra 1965 +Escorts Tractor Ltd 1971 Hindustan Machine Tools 1971 Kirloskar Tractors Lmt 1974 Top leading Companies Punjab Tractor Limited 1974 Pittie Tractor Limited 1974 Harsha Tractor Ltd 1975 *Auto Tractor Ltd 1981 Pratap Steel Rolling Mill1983 Vst Tillers 1983 United Auto Tractor Ltd 1986 Asian Tractor Ltd 1989 Larsen And Tourbo Ltd 1999 New Holland Tractor 1999 Greaves Ltd 1999 Bajaj Tempo Ltd 1987 International Tractors 1998 MANUFACTURER YEARMANUFACTURER YEAR 15
  16. 16.  Tractor market in india is oligopoly market. Because there are few seller and large number of buyer in tractor market 16
  17. 17. DEALER WHOLESALER DEALER M A N U F A C T U R E R F A R M E R 17
  18. 18. Tractor supply company optimizes inventory pricing Planning with weather- driven demand intelligence . 18
  19. 19.  Financial institutions involved are : 1) SBI 2) PNB 3) INDIAN BANK 4) SYNDICATE BANK 5) OTHER BANKS 19
  20. 20. PRESENTATION ON CULTIVATOR 20
  21. 21.  In layman's language, cultivator is a large farm machine used for cultivation. This farm implement is used for stirring and pulverizing the soil for planting, or for weed control or moisture conservation. It is also used in mixing compost and fertilizer into the soil. This farm implement or machine is designed to destroy weeds with shallow roots and to break up surface soil near plants for aeration. 21
  22. 22. 1:-Garden Cultivators 2:-Farm Cultivators 3:-Row Crop Cultivator 4:-Hand Cultivator 22
  23. 23. It is usually powered by tractors, especially row-crop tractors. Industrial cultivators can vary greatly in size and shape, from 10 feet (3 m) to 80 feet (24 m) wide. The largest versions are now available in a 6 m (20 ft) width, and require a tractor with an excess of 150 horsepower (110 kW) PTO to drive them. 23
  24. 24. CUSTOMER COOPERATIVE SOCIETY CUSTOMER MANUFACTURER RETAILER CUSTOMER DISTRIBUTER RETAILER CUSTOMER 24
  25. 25.  Cultivator market in India is oligopoly market. Because there are few seller and large number of buyer in cultivator market. 25
  26. 26. PADDY REAPER 26
  27. 27.  Potential Market of Reaper With the features of functional and high adaptation, this kind of machine has a vast potential market. Wheat, rice and other grain crops are widely grown all over the world and most of the areas have realized the mechanization of agriculture. While there are still some areas like hills, mountains and slope areas that are not suitable for large machines, the mini reaper and binder machine are very flexible and can adapt to different land forms. The machines will offer great help for farmers in these areas and be welcomed by most of farmers. 27
  28. 28. Specifications:  Dimensions (LxWxH) (mm) : 2450 x 1200 x 1000  Weight (kg) : 145  Number of crop dividers : 4  Length of cutter bar (mm) : 1000  Cutter bar pitch (mm) : 75  Number of strokes/min : 700 (0.8 m/s average speed)  Power requirement (hp/kW) : 5/3.75, diesel engine Uses:  It is suitable for harvesting rice, wheat, soybean and other cereals and oilseeds.  Cost of Machine : Rs.80,000/- 28
  29. 29. Fortune Agro Impex have well organized distributors and dealers through out the country to undertake advertising and product promotion in their respective territories, conduct product awareness training programmes for the prospective customers, provide after-sales-service to the customers including free services, repair and maintenance, supply of parts, etc. They have a devoted procurement department which is assigned with the duty to build contact with vendors and ensure the supplies are always smooth, they are also entrusted to carry out first hand quality checking at vendors end. Timely delivery of products to esteemed clients is assured through a wide network of distributors which is highly efficient in meeting the demands deftly. 29
  30. 30. “ Agricultural machinery is machinery used in the operation of an agricultural area or farm”. 30
  31. 31. Name of Machinery: Thresher Nature of Market • Market size: Approximately 20000 units annually • There are many local manufacturers • Annual Growth: 10% • Price range: Approximately $ 1600 – 2700 ; price depends on the price of steel which is a key raw material • Traditional threshing of wheat and several other crops is totally replaced by power threshing where current trend is for high capacity bulk-fed power threshers • Power used < 30 HP; In Punjab and Haryana higher HP required 31
  32. 32.  Dealer name- 1 BANARAS TRACTOR HOUSE  D- 3, Big Industrial Estate, Chand Pur, , Varanasi - 221 106, Uttar pradesh  Maximum output at minimum labour cost Need very low (13 HP to 18 HP) load and hence can work even on small HP Tractor (25 HP & 30 HP tractor) Out upto 11 Quintal per hour with a load requirement of hardly 13 HP. With heavy duty bearing and balance wheel Self Feed System, fully safe and proper size of feedin  upto 11 Quintal per hour with a load requirement of hardly 13 HP.  With heavy duty bearing and balance wheel  Self Feed System, fully safe and proper size of feeding to avoid load fluctuation on tractor.  Three Shaft system are used in order to run thresher more smoothly with minimum load on tractor 32
  33. 33.  Market type— oligopoly market—this type of market belong to many number of buyer and seller  33
  34. 34.  There are so many unofficial and unusual points are present in the marketing channel and they are responsible for higher cost of machinery  An ideal Marketing Channel between Producer & Customer (Farmer), may be describe as bellow 34
  35. 35. Product Name:- Seed Drill • Seed drills are the machines , they puts the Seed in the soil at a planned soil depth- every time and save time and labour. 35
  36. 36. Row crop planting:- — require precise row spacing and even spacing of plants within the row. — generally corn, soybeans, sorghum & cotton. •Graindrills and air seeders:- — used to sow crops such as alfalfa, oats, barley, and other small grains. 36
  37. 37.  Seed drill reached to consumers mainly four type of marketing channel.  There are →Manufacture - Consumer. →Manufacture - wholesaler - retailer - consumer. →Manufacture - wholesaler agent – retailer – consumer. →Manufacture – manufacture representative – industrial distributor – consumer. •TYPE OF MARKET Seed drill market in India is oligopoly market. 37
  38. 38.  A seed drill was created to do a number of things at the same time :- — Make a seed row of a specific depth. — Dropped in one seed at a time. — Covered the seed to get good seed to soil contact. These are increase the production. • The seed drill plant seed rows faster and work longer in a day, In these way seed drill save time, money and labour. 38
  39. 39. 39 Thanks

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