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Pvfc presentation 18-01-11


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The presentation delivered by Mo Chaudry to Port Vale Fans at Baddaley Green WMC on 18-01-11

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Pvfc presentation 18-01-11

  1. 1. A Window Of Opportunity A plan to take Port Vale FC to the Championship.. “ Time to move over so Vale can move forwards…”
  2. 2. The Current Situation “ Time to move over so Vale can move forwards…” <ul><li>PVFC is running at a loss: (over £2 million to date since V2001). £2.5 million owed to creditors. Posted losses of £372k as at year end June 2010 (despite a repayment holiday on Council Loan) </li></ul><ul><li>Lack of cash: Repayment of the Council Loan is imminent; inability to complete new stand and RW suite; no real investment in the team or the business. Promotion alone is not the solution. </li></ul><ul><li>Board is detached from its shareholders and fans. Board is autonomous (30%) </li></ul><ul><li>Countless number of bids rejected since V2001 established. </li></ul><ul><li>Under Bill Bratt’s Chairmanship, the club has been relegated to the bottom tier and 5 managers have been appointed. </li></ul><ul><li>Without significant investment and an overhaul of the business, PVFC will fail - administration? </li></ul>
  3. 3. Mo’s Bid: A Summary “ Time to move over so Vale can move forwards…” <ul><li>Purchase no less than 51% of the shares at par value. </li></ul><ul><li>1st option to buy the remaining shares at par value. </li></ul><ul><li>Restructure / renegotiate the Council Debt. </li></ul><ul><li>Appoint a new CEO </li></ul><ul><li>Review existing business practice, implement efficiencies and improvement, establish an internal structure and discipline, recruit key personnel where necessary. </li></ul><ul><li>Review existing contracts and sponsorships to ensure value, and where appropriate re-negotiating terms and/or securing alternative suppliers, and in all instance mitigate risk for PVFC </li></ul><ul><li>Pursue an ambitious commercial plan to secure key partnerships in the business community and promote the values and opportunity of PVFC. </li></ul>
  4. 4. Mo’s Bid: A Summary (cont.) “ Time to move over so Vale can move forwards…” <ul><li>Improve and increase non-match day revenues. </li></ul><ul><li>Review the current youth set up and recruit coaching staff and invest. Implement an ambitious youth policy. </li></ul><ul><li>Re-instate and invest in a scouting network. </li></ul><ul><li>Restore confidence and relations between the Board, the shareholders, the fans and the community. Appoint a fans representative to attend Board meetings from time to time. </li></ul><ul><li>Broaden the fanbase and increase gates. A Family Club. </li></ul><ul><li>Review and improve the matchday experience in consultation </li></ul><ul><li>Embrace and open and transparent approach - communication. </li></ul><ul><li>Secure Championship football within 5 years - invest in the team and coaching staff </li></ul>
  5. 5. A Fresh Dynamic Approach “ Time to move over so Vale can move forwards…” <ul><li>Chairman, CEO and key personnel have between them a wealth of experience and connections in business and football. </li></ul><ul><li>Install a new Board. Chairman, CEO, 2 others (TBC), fans representative. Internal restructuring of the business. </li></ul><ul><li>Overhaul the business of PVFC to improve revenues, delivery and service </li></ul><ul><li>Realistic and achievable business strategy </li></ul><ul><li>Communication </li></ul><ul><li>Accountability to fans and community - a partnership </li></ul><ul><li>Investment - in the infrastructure, the business, the team and the community </li></ul>
  6. 6. Internal Restructuring “ Time to move over so Vale can move forwards…” Club Secretary Manager Corporate Sales and Marketing Coaching Staff Ticketing Youth Facilities IT and Web Ground & Facilities Accounts and Finance Human Resources Retail Facilities Corporate Social Responsibility Match Day Co-ordinator. BOARD CHAIRMAN CEO
  7. 7. A Glimpse of the Future “ Time to move over so Vale can move forwards…” <ul><li>Social Media platforms to deliver service and improve communication (facebook, twitter etc). Source of revenue. </li></ul><ul><li>    Email management technology integrated with customer relationship management system to deliver an online platform that represents the voice of the club, delivering greater online accessibility and engagement with fans. We want combined systems to deliver information targeting recipients. </li></ul><ul><li>Comprehensive database, and integrating data, producing and sharing insight through analysis to create a vastly improved holistic view of operations and strategy. Our e-strategy will capture information and be defined by its interaction with our community. </li></ul><ul><li>Promote the Brand of PVFC locally, nationally and abroad. </li></ul>
  8. 8. A Glimpse of the Future (cont) “ Time to move over so Vale can move forwards…” <ul><li>Corporate Social Responsibility strategy - Football in the Community. </li></ul><ul><li>Integrate the corporate and marketing function with the Social Networks and promote commercial activities on-line. Critical to interface with a new generation of consumer. </li></ul><ul><li>Mobile phone to deliver products, service and communication </li></ul>
  9. 9. Mo Chaudry: A man with a vision “ Time to move over so Vale can move forwards…” Now its time to move over and let Mo have a go
  10. 10. The Next Steps “ Time to move over so Vale can move forwards…” <ul><li>To reach out to Robbie Williams and secure his support - alongside Phil Taylor. </li></ul><ul><li>To continue to communicate with the Board in an attempt to encourage them to meet, listen to what we have to say, and then call an EGM - with a recommendation to accept. Issue Confidentiality? </li></ul><ul><li>To continue to a visible and ongoing media campaign and interaction with shareholders and fans. </li></ul><ul><li>There is however only so much we can do - the reality is the fans need to make their wishes and will heard. If the majority want to see change and support Mo’s bid then the Board need to be made aware of such collective desire. </li></ul>
  11. 11. Questions & Answers “ Time to move over so Vale can move forwards…” <ul><li>Please be courteous, civil and refrain from inappropriate language </li></ul><ul><li>Please keep the enquiries to football related matters pertaining to the bid - no personal comments about Mo or the Board. </li></ul><ul><li>Please respect the fact that there are some aspects to the bid the are naturally confidential - there is nothing sinister in this respect as will become clear in due course. </li></ul><ul><li>One person at a time - raise you hand and the mic will make its way to you </li></ul>