Chris Breikss discusses Google+ Plus, Facebook, Twitter and LinkedIn and the search engine marketing impact of each. Primary focus is Google+ Plus.

1. Chris Breikss 6S Marketing

2. CHRIS BREIKSS President, 6S Marketing Founded 6S in 2000 Expert in SEO, SEM and Social Media One of BIV’s Top 40 Under 40 (2008) Speaks at, sponsors and attends industry events across North America

3. OUR TEAM

5. FACTORS AFFECTING SEM Social media is fast becoming a major factor in search engine marketing

6. GOOGLE PLUS Google Plus is going to revolutionize digital marketing as we know it.

7. DON’T BELIEVE THE HYPE? Google+ is growing at a rate of 50x faster than Facebook or Twitter did Image source: Leon Håland (https://plus.google.com/112418301618963883780/about?hl=en)

8. GOOGLE+ IS A HUGE GENERATOR OF TRAFFIC It’s like old school delicious on steroids

9. 80% OF SUCCESS IS JUST SHOWING UP …ON GOOGLE

10. How does Google+ affect SEM?

11. GOOGLE+ AND SEO The Google+ button affects search engine optimization. When its on your site, Google knows; when people click it, Google knows Add the Google+ to your home page, product pages, blog posts There are negative impacts when users block a site

12. GOOGLE+ AND SEO With account authority, not all +1 links are equal Google states that if a +1 button is clicked or even gets an impression on your webpage, that it will trigger a visit from the Google bot to (re)crawl and index this page

14. “We’re still looking at the +1s and it’s definitely promising.” “We’re excited about it and we hope to figure out a good way to use that.”

15. G+ MINI CASE STUDY Rand Fishkin from SEOMOZ shared a unique page in Google+, but not through Twitter, Facebook, direct linking, etc. Within minutes the post was shared dozens of times and two hours later, this test URL ranked #1 for its keyword phrase in Google search results.

16. G+ MINI CASE STUDY From TechCrunch: "Well, since its launch last Tuesday, Google+ has already cracked our top ten referring sites...” "The amount of inbound traffic we’re seeing from Google+ is pretty crazy considering that we’re not even officially using it to share links yet..." "We’re not doing anything yet, it’s all happening from others sharing our links organically."

18. GOOGLE +1 ON ADS

19. GOOGLE+ AND INCREASED CTR IN ADWORDS +1 data will serve as a signal of relevance for AdWords People who see ads on the display network will see whether someone they are connected to has +1ed the landing page associated with the ad Make sure that your landing pages have Google+1

20. GOOGLE+ AND INCREASED CTR IN ADWORDS Better CTR Better Quality Score Pay Less Money

22. TIPS FOR GOOGLE+ AND SEM Make sure your landing pages have the Google+ button and correspond to your ads For the first time ever, it might make sense to click on your own ads, or at least the +1 button

23. GOOGLE+ AND WHAT TO WATCH FOR BRAND PAGES: Google Plus for business is coming GOOGLE PLUS PERSONALIZED URLS: There might be a race for some Google+ URLs SPARKS RANKINGS: Spark ranking algorithm isn’t clear yet (Sparks allows you to follow a topic on Google+)

24. FACEBOOK Facebook shares are more important than Facebook “Likes”

25. SEO AND FACEBOOK PAGES A business page is like another website for your brand You want it to be optimized Facebook has taken SEO into consideration

26. BASIC SEO TIPS FOR FACEBOOK PAGES SEO title: The name of your page plus | Facebook Meta description: The name of your page plus the Aboutdescription Status updates: SEO title consists of the first 18 characters Links on your wall: Same as above

28. BASIC SEO TIPS FOR FACEBOOK PAGES Use keywords at the beginning of posts and updates Write content that has good keyword density The link to your website doesn’t help much

29. LINKEDIN LinkedIn is social media for business flickr.com/photos/smi23le

30. LINKEDIN AND SEO Create a custom LinkedIn Page for your brand Embed content such as an RSS feed or YouTube video Create custom pages for products or services

31. LINKEDIN AND SEO Reformat your website content for LinkedIn Tailor the content to the audience People are looking to hire your company or look for jobs

32. flickr.com/photos/smi23le

33. TWITTER Until Google+, Twitter had the greatest SEM impact of all social networking sites

34. TWITTER AND SEM Google suspended its real-time Twitter feed results in July, because its contract with Twitter expired and they are likely going to launch their own similar feature

35. TWITTER AND SEO Use keywords in tweets that link back to your website Use keyword descriptive hashtags Optimize your company bio aka description, URL

37. TWITTER’S NEW ANALYTICS TOOL Tracks traffic from tweets Indicates most popular content Tracks the source of tweets

38. Calculating social media ROI is now easier with new Google Analytics features

39. GOOGLE ANALYTICS MULTI CHANNEL REPORTING Google Analytics multi-channel reporting allows you to see if social media has assisted on conversions

40. GOOGLE ANALYTICS MULTI CHANNEL REPORTING

42. SUMMARY Social media is heavily influencing search engine rankings Put a Google +1 button on your website Try new Google Analytics multi-channel tracking to see how social media is assisting conversions

43. QUESTIONS? CONTACT ME Chris Breikss chris@6Smarketing.com @chrisbreikss @6S_Marketing Facebook.com/6Smarketing

44. Sources for: Social Media and Google+ Impacts on Search Engine Optimization “Customize your +1 button and +Snippet.” Google. 2011. Retrieved from <http://www.google.com/webmasters/+1/button/index.html> Klein, Gerard and KeesjanDeelstra. “The SEO Effect Google +1 Experiment.” Online Posting. 1 June 2011. Retried from <www.seoeffect.com/images/the%20seo%20effect%20google%20%2B!%20button%20experiment.pdf> Marentis, Chris. “Google+ & SEO – What Will the Future Hold.” Online Posting. Hellbound Bloggers. 5 September 2011. Retrieved from <http://hellboundbloggers.com/2011/09/05/google-plus-and-seo-future-hold> Mitaru, Ilie. “How Google+ Will Affect SEO for Your Website.” Online Posting. PCWorld. Retrieved from <http://www.pcworld.com/businesscenter/article/235141/how_google_will_affect_seo_for_your_website.html> Patel, Neil. “How Social Media Affects SEO.” Online Posting. Quicksprout. 24 August 2011. Retrieved from <http://www.quicksprout.com/2011/08/24/how-social-media-affects-seo/> Randfish. “Facebook + Twitters Influence on Google’s Search Rankings.” Online Posting. SEOmoz. 19 April 2011. Retrieved from <http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings> “+Snippets on Google Maps: If You Can See It, You Will Share It.” Google Blog. 14 September 2011. Retrieved from <http://googleblog.blogspot.com/2011/09/snippets-on-google-maps-if-you-can-see.html> Schwartz, Barry. “Google+ Sparks SEO.” Online Posting. Search Engine Roundtable. 5 July 2011. Retrieved from <http://www.seroundtable.com/google-plus-seo-13659.html> Schwartz, Barry. “+Snippets for Google Maps.” Online Posting. Search Engine Roundtable. 15 September 2011. Retrieved from <http://www.seroundtable.com/google-maps-plus-share-14028.html> “Search Engine Ranking.” Online Posting. SEOmoz. 2011. Retrieved from <http://www.seomoz.org/article/search-ranking-factors#overview> Shepard, Cyrus. “Experiments on Google+ and Twitter Influencing Search Rankings.” Online Posting. SEOmoz. 5 July 2011. Retrieved from < http://www.seomoz.org/blog/do-tweets-still-effect-rankings> Siegler, MG. “If Google Buzz is a Black Hole for Sharing Traffic, Google+ is the Big Bang.” Online Posting. TechCrunch. 5 July 2011. Retrieved from <http://techcrunch.com/2011/07/05/google-plus- sharing> Sullivan, Danny. “How Being “Friends” on Google+ Leads to Better Rankings.” Online Posting. Search Engine Land. 27 July 2011. Retrieved from < http://searchengineland.com/how-being-friends-on-google-leads-to-better-rankings-87376> Sullivan, Danny. “What Social Signals Do Google & Bing Really Count?” Online Posting. Search Engine Land. 1 December 2010. Retrieved from <http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389> Additional Sources: Google+ Public Overview, Demo and Tour: http://www.google.com/+/learnmore/ http://www.google.com/+/demo/