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Management Innovation
via Design Thinking
December, 2015
http://www.successfulworkplace.org/wp-content/upload/2014/01/Design-Thinking.jpg
What is “Design Thinking”?
1 http://dthsg.com/wp-content/uploads/2012/06/Wordle_Abschlussarbeiten1.jpg
It doesn't just combine two components : Design + Thinking
2 http://www.papaya-consulting.eu/it/wp-content/uploads/2009/07/design-thinking1.png
Is there anything special for Design Thinking?
3 http://technical.ly/delaware/wp-content/uploads/sites/6/2015/03/post-its-e1425910690187.jpg
Different Design Skill?
4 http://media.architecturaldigest.com/photos/5654ca31e6e26e7256b10087/master/pass/beauty-cooper-hewitt-06.jpg
Different Thinking Process?
5 https://i.ytimg.com/vi/pXtN4y3O35M/maxresdefault.jpg
Design Thinking: Technology, Business & Human Values
6 https://anneprib.files.wordpress.com/2013/01/hpi_school_of_design_thinking_-_innovation_en.jpg
Why does “Design Thinking” matter?
7 http://static2.gensler.com/uploads/hero_element/6073/thumb_tablet/thumbs/design-thinking_man-string-diagram_1588x508_1430868229_1024x512.jpg
Thinking Point One: Does Technology really make innovation?
8 https://upload.wikimedia.org/wikipedia/commons/8/86/First_flight2.jpg
Industrial Revolution: Steam Train
9 http://www.gogagas.com/wp-content/uploads/2014/03/steam-train-wallpaper-for-walls-8-1024x640.jpg
However, it also bring side effects.
10 https://www.dosomething.org/sites/default/files/styles/550x300/public/images/pollution.jpg?itok=8hztq0jE
Another Thinking Point: What is the next of 4K TV?
11 http://dthsg.com/wp-content/uploads/2012/06/Wordle_Abschlussarbeiten1.jpg
the Resolution of the Eye
12 http://www.pcbheaven.com/opendir/images/thumbs/od_2648_1_1399383934.png
Design always cares about Human Values: beauty and function
13 http://acesmt.com/files/2015/05/design1.jpg
Design Matter: Perception
14 http://payload.cargocollective.com/1/4/138891/1864235/IMG_1219.jpg
Designing for Beauty: Beauty itself
15 http://www.wix.com/blog/file/2014/02/15-design-words2.jpg
Designing for Function: Making the functional beautiful
16 http://www.economist.com/blogs/prospero/2011/09/industrial-design
Thinking Point Two: Can Design be easily acceptable for everyone?
17 http://blog.taoslifestyle.com/wp-content/uploads/2015/03/TLS_Fontane-Bed.jpg
The problem with redesigning: Return on Investment
18 https://www.adengage.com/wp-content/uploads/2014/05/adengage-roi-ver3.jpg
Everybody knows “Good Design = ROI”
19 http://www.thebiggerboat.co.uk/files/5513/9453/4833/Good-Design-ROI-Blog-Image.jpg
The Problem One: Not get be used to calculate
20 http://3.bp.blogspot.com/-vj8khalIweU/UhPqSpWXufI/AAAAAAAABtw/72_3p-8agtA/s1600/1plus1.jpg
The Problem Two: Measuring is not quite easy
21 https://cohlab.com/wp-content/uploads/FinancialInfographics-ROI-1030x687.jpg
The Problem Three: Show me the money
22 http://www.knoll.com/nkdc/images/research/Design-Features-ROI-Models-Fig1.jpg
Even though Design is much better, People just think Design = Art
23 http://www.frogdesign.com/sites/default/files/services-hero-product-service-design.jpg
Thinking Point Three: Is there Biz's world becoming differently?
24 http://mediad.publicbroadcasting.net/p/kalw/files/styles/x_large/public/201506/gentrification.jpg
New Challenger: Apple
25 http://postcron.com/en/blog/wp-content/uploads/2014/06/steve-jobs-3.jpg
New Challenger: Xiaomi
26 http://cdn.engineer.typemag.jp/wp-content/uploads/2015/05/tks-12-01.jpg
New Challenger: Sharing Economy
27 http://sandcrate.com/wp-content/uploads/2014/10/sharing-economy-apps.jpg
New Age comes …
28 http://c.fastcompany.net/multisite_files/fastcompany/imagecache/inline-large/inline/2013/11/3022028-inline-3022028-slide-slide-16-1024.jpg
Also, Wealth is not distributed well for everyone.
29 http://res.thegear.co.kr/files/20150612024215468807.jpg
3 Key Questions
30 http://res.thegear.co.kr/files/20150612024215468807.jpg
Does Technology really make innovation?
Can Design be easily acceptable for
everyone?
Is there Biz's world becoming differently?
Disruptive /
Appropriate
Technology
Contextual
Design
Management
Innovation
That is why we need “Design Think” in Biz
31 http://res.thegear.co.kr/files/20150612024215468807.jpg
Management Innovation
The Next Age: We can not expect and be experienced yet
32 https://ithinkidesign.files.wordpress.com/2012/01/traditionalsolution.jpg
Disruptive Technology: Google launched self-driving car
33 http://tippnews.com/wp-content/uploads/Google-Self-Driving-car.jpg
Contextual Design: Road and Traffic Signal
34 http://www.poeticmedia.com/wp-content/uploads/car-sensors1.jpeg
Contextual Design: Driving and Travel
35 http://e.fastcompany.net/multisite_files/fastcompany/imagecache/slideshow_large/slideshow/2015/01/3040442-slide-s-4-why-mercedess-self-driving-car-is-so.jpg
Contextual Design: Emergency Situation
36 http://www.talkingpointz.com/wp-content/uploads/2013/08/JohnnyCab.jpg
Management Innovation
37 https://nbry.files.wordpress.com/2014/07/managment-innovation-integnology-com.jpg
Disruptive /
Appropriate
Technology
Contextual
Design
Biz Case: McKinsey – Lunar
38 http://www.lunar.com
Biz Case: Deloitte – Monitor / Doblin
39 https://www.doblin.com
Biz Case: Accenture – Fjord
40 https://www.fjordnet.com
Accenture – Nespresso: Capsule Coffee
41 http://www.distribuicaohoje.com/wp-content/uploads/sites/2/2015/05/Boutique_Nespresso_620.jpg, http://shoppingspirit.pt/wp-content/uploads/nespresso-pop-up.jpg,
http://www.oeirasparque.com/folder/galerialoja/ficheiro/2439_imagem_galeria_loja_oeiras_nespresso_3_12082015_bbyg2gjr22.jpg, https://pbs.twimg.com/media/BalSqz8IUAA-VP8.jpg, http://www.meiosepublicidade.pt/wp-content/uploads/2013/12/Nespresso-4.jpg
Management Innovation: Three Horizons of Innovation
42 https://www.accenture.com/t20150921T111755__w__/us-en/_acnmedia/Accenture/Conversion-Assets/Blogs/Images/5/Accenture-Shark-Fin-Model-
660.jpg?la=en&h=296&w=660
Management Innovation: Digital Disruption
43 https://www.accenture.com/t20150921T111755__w__/us-en/_acnmedia/Accenture/Conversion-Assets/Blogs/Images/5/Accenture-Shark-Fin-Model-
660.jpg?la=en&h=296&w=660
Why digital disruption resembles a shark fin
more than a bell curve (SEPTEMBER 22, 2015)
Management Innovation: Technology & Design
44 http://www.economist.com/blogs/prospero/2011/09/industrial-design
Thank you for Listening!
http://static1.squarespace.com/static/54c7179ae4b02140e98244fe/t/54eed811e4b0ae0904da3700/1424939033374/?format=2500w

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Management innovation via design thinking

  • 1. Management Innovation via Design Thinking December, 2015 http://www.successfulworkplace.org/wp-content/upload/2014/01/Design-Thinking.jpg
  • 2. What is “Design Thinking”? 1 http://dthsg.com/wp-content/uploads/2012/06/Wordle_Abschlussarbeiten1.jpg
  • 3. It doesn't just combine two components : Design + Thinking 2 http://www.papaya-consulting.eu/it/wp-content/uploads/2009/07/design-thinking1.png
  • 4. Is there anything special for Design Thinking? 3 http://technical.ly/delaware/wp-content/uploads/sites/6/2015/03/post-its-e1425910690187.jpg
  • 5. Different Design Skill? 4 http://media.architecturaldigest.com/photos/5654ca31e6e26e7256b10087/master/pass/beauty-cooper-hewitt-06.jpg
  • 6. Different Thinking Process? 5 https://i.ytimg.com/vi/pXtN4y3O35M/maxresdefault.jpg
  • 7. Design Thinking: Technology, Business & Human Values 6 https://anneprib.files.wordpress.com/2013/01/hpi_school_of_design_thinking_-_innovation_en.jpg
  • 8. Why does “Design Thinking” matter? 7 http://static2.gensler.com/uploads/hero_element/6073/thumb_tablet/thumbs/design-thinking_man-string-diagram_1588x508_1430868229_1024x512.jpg
  • 9. Thinking Point One: Does Technology really make innovation? 8 https://upload.wikimedia.org/wikipedia/commons/8/86/First_flight2.jpg
  • 10. Industrial Revolution: Steam Train 9 http://www.gogagas.com/wp-content/uploads/2014/03/steam-train-wallpaper-for-walls-8-1024x640.jpg
  • 11. However, it also bring side effects. 10 https://www.dosomething.org/sites/default/files/styles/550x300/public/images/pollution.jpg?itok=8hztq0jE
  • 12. Another Thinking Point: What is the next of 4K TV? 11 http://dthsg.com/wp-content/uploads/2012/06/Wordle_Abschlussarbeiten1.jpg
  • 13. the Resolution of the Eye 12 http://www.pcbheaven.com/opendir/images/thumbs/od_2648_1_1399383934.png
  • 14. Design always cares about Human Values: beauty and function 13 http://acesmt.com/files/2015/05/design1.jpg
  • 15. Design Matter: Perception 14 http://payload.cargocollective.com/1/4/138891/1864235/IMG_1219.jpg
  • 16. Designing for Beauty: Beauty itself 15 http://www.wix.com/blog/file/2014/02/15-design-words2.jpg
  • 17. Designing for Function: Making the functional beautiful 16 http://www.economist.com/blogs/prospero/2011/09/industrial-design
  • 18. Thinking Point Two: Can Design be easily acceptable for everyone? 17 http://blog.taoslifestyle.com/wp-content/uploads/2015/03/TLS_Fontane-Bed.jpg
  • 19. The problem with redesigning: Return on Investment 18 https://www.adengage.com/wp-content/uploads/2014/05/adengage-roi-ver3.jpg
  • 20. Everybody knows “Good Design = ROI” 19 http://www.thebiggerboat.co.uk/files/5513/9453/4833/Good-Design-ROI-Blog-Image.jpg
  • 21. The Problem One: Not get be used to calculate 20 http://3.bp.blogspot.com/-vj8khalIweU/UhPqSpWXufI/AAAAAAAABtw/72_3p-8agtA/s1600/1plus1.jpg
  • 22. The Problem Two: Measuring is not quite easy 21 https://cohlab.com/wp-content/uploads/FinancialInfographics-ROI-1030x687.jpg
  • 23. The Problem Three: Show me the money 22 http://www.knoll.com/nkdc/images/research/Design-Features-ROI-Models-Fig1.jpg
  • 24. Even though Design is much better, People just think Design = Art 23 http://www.frogdesign.com/sites/default/files/services-hero-product-service-design.jpg
  • 25. Thinking Point Three: Is there Biz's world becoming differently? 24 http://mediad.publicbroadcasting.net/p/kalw/files/styles/x_large/public/201506/gentrification.jpg
  • 26. New Challenger: Apple 25 http://postcron.com/en/blog/wp-content/uploads/2014/06/steve-jobs-3.jpg
  • 27. New Challenger: Xiaomi 26 http://cdn.engineer.typemag.jp/wp-content/uploads/2015/05/tks-12-01.jpg
  • 28. New Challenger: Sharing Economy 27 http://sandcrate.com/wp-content/uploads/2014/10/sharing-economy-apps.jpg
  • 29. New Age comes … 28 http://c.fastcompany.net/multisite_files/fastcompany/imagecache/inline-large/inline/2013/11/3022028-inline-3022028-slide-slide-16-1024.jpg
  • 30. Also, Wealth is not distributed well for everyone. 29 http://res.thegear.co.kr/files/20150612024215468807.jpg
  • 31. 3 Key Questions 30 http://res.thegear.co.kr/files/20150612024215468807.jpg Does Technology really make innovation? Can Design be easily acceptable for everyone? Is there Biz's world becoming differently? Disruptive / Appropriate Technology Contextual Design Management Innovation
  • 32. That is why we need “Design Think” in Biz 31 http://res.thegear.co.kr/files/20150612024215468807.jpg Management Innovation
  • 33. The Next Age: We can not expect and be experienced yet 32 https://ithinkidesign.files.wordpress.com/2012/01/traditionalsolution.jpg
  • 34. Disruptive Technology: Google launched self-driving car 33 http://tippnews.com/wp-content/uploads/Google-Self-Driving-car.jpg
  • 35. Contextual Design: Road and Traffic Signal 34 http://www.poeticmedia.com/wp-content/uploads/car-sensors1.jpeg
  • 36. Contextual Design: Driving and Travel 35 http://e.fastcompany.net/multisite_files/fastcompany/imagecache/slideshow_large/slideshow/2015/01/3040442-slide-s-4-why-mercedess-self-driving-car-is-so.jpg
  • 37. Contextual Design: Emergency Situation 36 http://www.talkingpointz.com/wp-content/uploads/2013/08/JohnnyCab.jpg
  • 39. Biz Case: McKinsey – Lunar 38 http://www.lunar.com
  • 40. Biz Case: Deloitte – Monitor / Doblin 39 https://www.doblin.com
  • 41. Biz Case: Accenture – Fjord 40 https://www.fjordnet.com
  • 42. Accenture – Nespresso: Capsule Coffee 41 http://www.distribuicaohoje.com/wp-content/uploads/sites/2/2015/05/Boutique_Nespresso_620.jpg, http://shoppingspirit.pt/wp-content/uploads/nespresso-pop-up.jpg, http://www.oeirasparque.com/folder/galerialoja/ficheiro/2439_imagem_galeria_loja_oeiras_nespresso_3_12082015_bbyg2gjr22.jpg, https://pbs.twimg.com/media/BalSqz8IUAA-VP8.jpg, http://www.meiosepublicidade.pt/wp-content/uploads/2013/12/Nespresso-4.jpg
  • 43. Management Innovation: Three Horizons of Innovation 42 https://www.accenture.com/t20150921T111755__w__/us-en/_acnmedia/Accenture/Conversion-Assets/Blogs/Images/5/Accenture-Shark-Fin-Model- 660.jpg?la=en&h=296&w=660
  • 44. Management Innovation: Digital Disruption 43 https://www.accenture.com/t20150921T111755__w__/us-en/_acnmedia/Accenture/Conversion-Assets/Blogs/Images/5/Accenture-Shark-Fin-Model- 660.jpg?la=en&h=296&w=660 Why digital disruption resembles a shark fin more than a bell curve (SEPTEMBER 22, 2015)
  • 45. Management Innovation: Technology & Design 44 http://www.economist.com/blogs/prospero/2011/09/industrial-design
  • 46. Thank you for Listening! http://static1.squarespace.com/static/54c7179ae4b02140e98244fe/t/54eed811e4b0ae0904da3700/1424939033374/?format=2500w