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The Top 10 Landing Page Builders (or What we learned from examining 20+ tools on 50 different factors)

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Discover and compare landing page builders.

Choose the best software and don't overpay!

We encapsulated weeks of reviewing landing page creators into this concise rankings and buying guide.

In addition to our 10 top landing page builder reviews, we also announce 8 awards for landing page tools!

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The Top 10 Landing Page Builders (or What we learned from examining 20+ tools on 50 different factors)

  1. 1. The Top 10 Landing Page Builders Determined from in-depth testing of 16 tools on over 50 factors A MARTECH WIZ GUIDE
  2. 2. A MARTECH WIZ GUIDE HOW WE RANKED The four main categories we tested for: All weighted 25% 1. Design 2. Usability 4. Price 3. Features Full rankings details on www.martechwiz.com
  3. 3. THE TOP TEN LANDING PAGE BUILDERS ARE YOU READY?
  4. 4. CLICKFUNNELS The Good The Bad #10 • Stacked with features • Sales funnels expertise • Tons of integrations • Complex, may feel heavy • Some templates outdated • Not all features top-notch Web-based SaaS | 14-day free trial | Column-based drag & drop 0 2 4 6 8 10 Design Usability Features Price Overall 9 8 7 6 7.5 $ $$$ $1,146/yr Clickfunnels is not cheap but includes a lot www.martechwiz.com
  5. 5. UNBOUNCE The Good The Bad #9 • Stunning templates • Pixel-precise drag & drop • Some unique features • Mobile responsive a pain • Editor UI is cramped • Basic things require code Web-based SaaS | 30-day free trial | Pixel-precise drag & drop 0 2 4 6 8 10 Design Usability Features Price Overall 9 8 7 6 7.5 $ $$$ $539/yr Unbounce is one of the more expensive tools www.martechwiz.com
  6. 6. BITBLOX The Good The Bad #8 • Lovely style and design • Quick and easy to use • Unlimited pages, visitors • Light on features • Minor bugs (note: it’s new) Web-based SaaS | 30-day free trial | Page block editor 0 2 4 6 8 10 Design Usability Features Price Overall 9 8 5 7.75 $ $$$ $347/yr Clickfunnels is not cheap but includes a lot 9 www.martechwiz.com
  7. 7. NOTE: THESE SLIDES ARE JUST A QUICK RUNDOWN! FULL IN-DEPTH REVIEWS WITH VIDEOS ARE ON MARTECHWIZ.COM AND DON’T FORGET TO GRAB YOUR BONUS FREE PDF BUYING GUIDE Click here for free pdf guide
  8. 8. WISHPOND The Good The Bad #7 • Well-designed templates • Strong feature set • Intuitive, clean UI • Mediocre editor • Can’t unbundle builder Web-based SaaS | 30-day free trial |Column-based drag & drop 0 2 4 6 8 10 Design Usability Features Price Overall 9 7 8.0 $ $$$ $540/yr Wishpond is pricey but includes robust tools like marketing automation 9 7 martechwiz.com
  9. 9. INSTABUILDER 2.0 The Good The Bad #6 • Great feature set • No recurring payments • Landing pages in WordPress • Downsides of CDD editor • Mediocre templates WordPress plugin| No free trial | Column-based drag & drop 0 2 4 6 8 10 Design Usability Features Price Overall 7 10 8 8.25 $ $$$ $97/yr Instabuilder is a great value 8 www.martechwiz.com
  10. 10. KICKOFF LABS The Good The Bad #5 • Wonderful page styles • Clean, modern interface • Page blocks available • 90% of pages for old editor • Bugs in new editor (in beta) Web-based SaaS | 30-day free trial |Static and hybrid CDD/Page block 0 2 4 6 8 10 Design Usability Features Price Overall 10 8 8.25 $ $$$ $324/yr Kickoff Labs is slightly cheaper than the average price of builders 8 7 martechwiz.com
  11. 11. AND NOW THE START OF THE TOP TIER… #4 to #1
  12. 12. INSTAPAGE The Good The Bad #4 • Elegant templates • Clean, intuitive editor • Extensive features list • No timed or exit pop-ups • A/B testing requires Pro Web-based SaaS| 30-day free trial | Pixel-precise drag & drop 0 2 4 6 8 10 Design Usability Features Price Overall 7 8.5 $ $$$ $348/yr Instapage is priced almost exactly at the industry average 9 www.martechwiz.com 9 9
  13. 13. THRIVE THEMES The Good The Bad #3 • Massive feature set • Solid, well-built tool • 1-time payment option • No A/B testing for pages • May be complex for some WordPress plugin| No free trial |Column-based drag & drop 0 2 4 6 8 10 Design Usability Features Price Overall 10 8 8.75 $ $$$ $228/yr Thrive has competitive membership pricing and a one-time payment option 9 martechwiz.com 8
  14. 14. ONTRAPAGES The Good The Bad #2 • Creates beautiful pages • Intuitive and easy to use • Outstanding value • Less features than others Web-based SaaS| Free plan| Page block editor 0 2 4 6 8 10 Design Usability Features Price Overall 9 8.75 $ $$$ $99/yr ONTRApages may be the best deal in landing page builders 10 www.martechwiz.com 10 6
  15. 15. LANDINGí The Good The Bad #1 • Excellent user experience • Strong set of features • All plans have all features • No WordPress plugin Web-based SaaS | 30-day free trial |Pixel-precise drag & drop 0 2 4 6 8 10 Design Usability Features Price Overall 9 8.75 $ $$$ $259/yr Landingi is a fantastic value being 25% below the average industry price 9 martechwiz.com 8 9
  16. 16. MARTECH WIZ AWARDS Best Overall: Landingi Best Style: ONTRApages Best WordPress Plugin: Thrive Themes Best User Experience: Instapage Easiest to Use: ONTRApages Most Feature-Packed: Thrive Themes Best Free Plan Wishpond/ONTRApages (tie) Best for Enterprise Instapage Congratulations to all of the winners!
  17. 17. NEXT STEPS: 1. SEE FULL RANKINGS AND REVIEWS OVER AT MARTECHWIZ.COM 2. GET YOUR FREE PDF BUYING GUIDE 3. BECOME A LANDING PAGE WIZ! www.martechwiz.com Click here for free pdf guide

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