2014 격동의 모바일게임 시장에서 살아남는 방법_세션3_AWS_정윤진책임

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[2014 격동의 모바일 게임 시장에서 살아남는 방법] 세번째 세션. AWS 정윤진 책임, Amazon Web Services 클라우드를 사용한 게임 성공 사례

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2014 격동의 모바일게임 시장에서 살아남는 방법_세션3_AWS_정윤진책임

  1. 1. Amazon Web Services 클라우드를 사용한 게임 성공 사례! ! Younjin Jeong Solutions Architect
  2. 2. Mobile Game Trend
  3. 3. Trends Implications Free to play 변동성 심한 수요 대응 필요! ! ! In app purchases 수익화 모델 중요
 ! Cross platform 다양한 디바이스 지원! ! ! Go Global 글로벌 진출 위험 최소화
 ! User retention = Revenue 유저 행태 분석 필요! ! ! Short Life Cycle 실패에 대한 리스크 최소화
  4. 4. Success!
  5. 5. $3 billion company, $2.4 million per day
  6. 6. Gaming on AWS
  7. 7. general success graph Growth Time
  8. 8. Before After Growth Time
  9. 9. Before After Fail fast, fail cheap Scalability Time to market Extend life cycle Uncertainty and risk mgmt Growth Go global Time
  10. 10. Before cloud, Traditional infrastructure
  11. 11. Traditional infrastructure space for rack power source peering, bandwidth server engineering storage operating systems maintenance ! COMSUMES ! TIME + MONEY
  12. 12. On a global footprint Regions Edge Locations London(2) Seattle South Bend New York (2) Newark Dublin Amsterdam Stockholm Palo Alto Tokyo Warshaw Seoul San Jose Frankfurt(2) Paris(2) MarseilleMilan Ashburn(2) Los Angeles (2) Osaka Manila Jacksonville Hong Kong Dallas(2) St.Louis Miami Singapore(2) Sao Paulo Sydney
  13. 13. And,
  14. 14. Coming soon! AWS China Region
  15. 15. Growth 1 Fail fast, fail cheap Time to market Uncertainty and risk mgmt Scalability Extend life cycle Go global Time
  16. 16. 1 Fail fast, Fail cheap 10 social games in 18 months http://aws.amazon.com/solutions/case-studies/ubisoft/
  17. 17. Growth Fail fast, fail cheap 2 Time to market Uncertainty and risk mgmt Scalability Extend life cycle Go global Time
  18. 18. 2 Time to Market http://aws.amazon.com/solutions/case-studies/supercell/
  19. 19. Growth Fail fast, fail cheap Time to market 3 Scalability Extend life cycle Uncertainty 
 and Risk Management Go global Time
  20. 20. 3 Uncertainty and Risk Management http://www.slideshare.net/AmazonWebServices/mbl304
  21. 21. Growth Fail fast, fail cheap Time to market Uncertainty 
 and Risk Management 4 Scalability Extend life cycle Go global Time
  22. 22. 4 Scalability http://aws.amazon.com/solutions/case-studies/rovio/ http://www.slideshare.net/aoemedia/angrybirds-magento-cloud-deployment
  23. 23. 4 Scalability 250 Instances Auto Scaling Background •평균 CPU 사용량에 따라 Instance의 개수 변경 •주로 저녁 시간 대에 User가 몰리고, 
 새벽 시간 대에는 감소
 ! 50 Instances Action •유저가 없는 새벽 시간 대에는 50대, 
 Peak 시간 대에는 250 대로 유연하게 운영 ! Benefits # instances vs. CPU utilization •기존 대비 비용 절감
  24. 24. Growth Fail fast, fail cheap Time to market Uncertainty 
 and Risk Management Scalability 5 Extend life cycle Go global Time
  25. 25. 5 Extend life cycle
  26. 26. 5 Extend life cycle
  27. 27. Growth Fail fast, fail cheap Scalability Time to market Uncertainty 
 and Risk Management Extend life cycle 6 Go global Time
  28. 28. 6 Go global http://www.slideshare.net/AmazonWebServices/halfbrick-keynote
  29. 29. 6 Go global
  30. 30. MMORPG, FPS?
  31. 31. http://www.cmune.com/2010/12/12/amazon-case-study-on-uberstrike-for-real-time-cloud-gaming/
  32. 32. http://www.slideshare.net/AmazonWebServices/gmg203lessons-learned-meteor2012final
  33. 33. http://aws.amazon.com/solutions/case-studies/naughty-dog/
  34. 34. aws.amazon.com

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