Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Web Poll Shows 67% of Web
    Polls are Made Up
(and 103% of Them Don't Even Make Sense)


               Al Sweigart
    ...
Ice cream poll:
• Favorite flavor:
Ice cream poll:
• Favorite flavor:
  –Chocolate:
Ice cream poll:
• Favorite flavor:
  –Chocolate: 2
Ice cream poll:
• Favorite flavor:
  –Chocolate: 2
  –Vanilla:
Ice cream poll:
• Favorite flavor:
  –Chocolate: 2
  –Vanilla: 700
Ice cream poll:
• Favorite flavor:
  –Chocolate: 2
  –Vanilla: 700

• Results:
Ice cream poll:
• Favorite flavor:
  –Chocolate: 2
  –Vanilla: 700
  –Pat Buchanan: 72,012,495,538,528
• Results:

  –Pat ...
heh heh, whut?
Web polls are horrible.
The malicious reasons web polls suck...
“72 trillion Americans love
  chocolate ice cream.”
“72 trillion Americans love
  chocolate ice cream.”

“You don’t love chocolate ice cream?”
“72 trillion Americans love
  chocolate ice cream.”

“You don’t love chocolate ice cream?”

“TERRORIST.”
(This image represents the bandwagon effect?)
• People who fill out polls want their opinion to
  be publicly counted.
Protection mechanisms:
Protection mechanisms:
• Cookies don’t work.
Protection mechanisms:
• Cookies don’t work.
Protection mechanisms:
• Cookies don’t work.
• Logging IP addresses doesn’t work.
Protection mechanisms:
• Cookies don’t work.
• Logging IP addresses doesn’t work.
 –Bot nets
 –Social sites with lots of l...
You can’t trust the poller.
• It’s trivial for admins to change the votes.
You can’t trust the poller.
• It’s trivial for admins to change the votes.
• There is no such thing as a CREDIBLE
  public web poll.
 –Time Magazine “marble cake” hack.
Time’s most influential person of 2009:
Time’s most influential person of 2009:



             moot
Time’s most influential person of 2009:



             moot?
Sorry.
“I would remind anyone who
  doubts the results that this is an
  Internet poll. Doubting the
  results is kind of the poi...
The incompetence reasons web polls suck...
Web polls are not scientific.
• Not a good, representational sample of any
  population…
Web polls are not scientific.
• Not a good, representational sample of any
  population…



                        …excep...
Web polls are good because:
Web polls are good because:
• They’re cheap.
Web polls are good because:
• They’re cheap.




                      <cricket chirp>
Web polls are good because:
• They’re cheap.
Not just web polls.
• Reddit, Digg, etc.
• Blog comments.
• Amazon reviews.
• Ebay seller/buyer reputation.
• Wikipedia.
Thanks.
Al Sweigart
al@coffeeghost.net
http://coffeeghost.net
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)
Upcoming SlideShare
Loading in …5
×

Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)

484 views

Published on

Published in: Technology, Self Improvement
  • Be the first to comment

  • Be the first to like this

Nov 09 - Al Sweigart - Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don’t Even Make Sense)

  1. 1. Web Poll Shows 67% of Web Polls are Made Up (and 103% of Them Don't Even Make Sense) Al Sweigart http://coffeeghost.net
  2. 2. Ice cream poll: • Favorite flavor:
  3. 3. Ice cream poll: • Favorite flavor: –Chocolate:
  4. 4. Ice cream poll: • Favorite flavor: –Chocolate: 2
  5. 5. Ice cream poll: • Favorite flavor: –Chocolate: 2 –Vanilla:
  6. 6. Ice cream poll: • Favorite flavor: –Chocolate: 2 –Vanilla: 700
  7. 7. Ice cream poll: • Favorite flavor: –Chocolate: 2 –Vanilla: 700 • Results:
  8. 8. Ice cream poll: • Favorite flavor: –Chocolate: 2 –Vanilla: 700 –Pat Buchanan: 72,012,495,538,528 • Results: –Pat Buchanan
  9. 9. heh heh, whut?
  10. 10. Web polls are horrible.
  11. 11. The malicious reasons web polls suck...
  12. 12. “72 trillion Americans love chocolate ice cream.”
  13. 13. “72 trillion Americans love chocolate ice cream.” “You don’t love chocolate ice cream?”
  14. 14. “72 trillion Americans love chocolate ice cream.” “You don’t love chocolate ice cream?” “TERRORIST.”
  15. 15. (This image represents the bandwagon effect?)
  16. 16. • People who fill out polls want their opinion to be publicly counted.
  17. 17. Protection mechanisms:
  18. 18. Protection mechanisms: • Cookies don’t work.
  19. 19. Protection mechanisms: • Cookies don’t work.
  20. 20. Protection mechanisms: • Cookies don’t work. • Logging IP addresses doesn’t work.
  21. 21. Protection mechanisms: • Cookies don’t work. • Logging IP addresses doesn’t work. –Bot nets –Social sites with lots of like-minded visitors.
  22. 22. You can’t trust the poller. • It’s trivial for admins to change the votes.
  23. 23. You can’t trust the poller. • It’s trivial for admins to change the votes.
  24. 24. • There is no such thing as a CREDIBLE public web poll. –Time Magazine “marble cake” hack.
  25. 25. Time’s most influential person of 2009:
  26. 26. Time’s most influential person of 2009: moot
  27. 27. Time’s most influential person of 2009: moot?
  28. 28. Sorry.
  29. 29. “I would remind anyone who doubts the results that this is an Internet poll. Doubting the results is kind of the point.” Time.com's Entertainment section managing editor, Josh Tyrangiel
  30. 30. The incompetence reasons web polls suck...
  31. 31. Web polls are not scientific. • Not a good, representational sample of any population…
  32. 32. Web polls are not scientific. • Not a good, representational sample of any population… …except people who have filled out web poll.
  33. 33. Web polls are good because:
  34. 34. Web polls are good because: • They’re cheap.
  35. 35. Web polls are good because: • They’re cheap. <cricket chirp>
  36. 36. Web polls are good because: • They’re cheap.
  37. 37. Not just web polls. • Reddit, Digg, etc. • Blog comments. • Amazon reviews. • Ebay seller/buyer reputation. • Wikipedia.
  38. 38. Thanks. Al Sweigart al@coffeeghost.net http://coffeeghost.net

×