<ul><li>Objective : Define a Craft area and product assortment to the “ core ” Mass Shopper </li></ul><ul><li>Goals </li></ul><ul><ul><li>Redefine strategy and roles within retail and to consumer </li></ul></ul><ul><ul><li>Develop category definitions for consumers </li></ul></ul>Big picture Big picture…the Mechanics <ul><li>Goals </li></ul><ul><ul><li>Develop specific solution based categories </li></ul></ul><ul><ul><li>Simplify assortments to match coverage objectives </li></ul></ul><ul><ul><li>Plan store floor plans according to sales per category </li></ul></ul><ul><ul><li>Expand distribution on growth categories </li></ul></ul>RETAIL ROLE RETAIL DEFINITION RETAIL TACTICS EXECUTION RETAIL SCORECARD
Ken Dailey Member Services Director and Share Group Facilitator [email_address] Some Companies Ken has held positions with Newell Rubbermaid, CB Fleet and most recently as the Merchandising Analyst at Kinney Drugs. Ken’s interest in category management started while working with Osram Sylvania increasing sales for the lighting category. Ken holds a BS in Advertising from the University of Florida. The Category Management Association Hallmark Cards, Inc Cerveceria Cuauhtemoc Moctezuma/FEMSA Cerveza ARAMARK HJ Heinz, USA (includes other countries) Johnson & Johnson IBS Soft Solutions PHILLIPS ELECTRONICS Acco Brands Corporation Reckitt Benckiser Energizer Advantage Sales & Marketing Pharmavite (Nature made vitamins) Bacardi USA PepsiCo North American Beverages PepsiCo Americas Foods Cosmic Solutions Americas, LLC Kimberly-Clark Corp. (KCC) Gerber / Nestle Infant Nutrition Nestle Purina PetCare Company Anheuser-Busch/In-Bev Constellation/Centerra E & J Gallo Winery Foster's Wine Estates - HEB Mexico Kellogg USA Mars Snackfood US (formerly Masterfoods) Sara Lee Corp. Wrigley Jr Co.
Analytical Strategy Data Warehouse Basic data points Store level Corporate level Down to sku level daily weekly monthly Regional level quantity sold price cost On hands Year history 2 Year history Customized access available Buckets needed
Concurrent with Rubbermaid, a personal task requiring advanced collaborative and analytical skills becomes primary. Patient advocate Critical decisions are made everyday with strong leadership and calm reasoning necessary to help align cross functional teams. Coordinated and organized meetings with top officials to review protocols and best practices. Daily reports were faxed with insights and recommendations. Work was 24/7. Changed the way a practice viewed this type of challenge and created new practices. Patient advocate 1/2003 - 12/2005