The Russians travel abroad more than ever before. Countries like Spain, Italy, Austria, many major European cities have seen huge growths in the amounts of Russian visitors.
The western laboratory of Russian tourism is Finland, where the Russians represent more than 50 % of foreign tourists.
This presentation shows how to get your share of Russian tourism and purchase power? How to attract more Russian visitors? Jukka Laikari, IFPR Communications lists 10 things to do in PR & marketing when you want to attract more Russian clients.