Disney 2

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Emotional marketing: the Disney case

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Disney 2

  1. 1. Who is Walt Disney ?- he had a lonely andtraumatic childhood- he did not had parentssupport.That is the reasonbecause he use todream awake and todraw a lot.
  2. 2. FILMS
  3. 3. FBI
  4. 4. DisneyEmotionalStrategies
  5. 5. “What moves peopleare feelings “
  6. 6. THIRD DRAFT1• Analysis of use and impact of emotional strategiesof Disney2• Analysis of internal modernization in Disney for theproper management of their emotional strategies3• Using additional tools to fully meet the objetives

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