OUR PROJECT
ORAL PROJECTTOPIC•EmotionalMarketing:The DisneyCaseFORMAT•Pictures inslides,optionalvideo
• To analyze Disney´s emotional impact and fixationin children and adults• To compare transformation of Disney with theevo...
• Due to the impact and reception given toDisney after generations, we have the needfor research on the positioning andadv...
SECOND DRAFTBriefHistory ofWaltDisneyTheDisneysemotionalstrategiesBeginningsinanimation
THIRD DRAFTAnalysis of use and impact of emotionalstrategies DisneyAnalysis of internal modernization in Disney forthe pro...
Who is Walt Disney ?- He had a lonely andtraumatic childhood- He did not had parentssupport.That is the reason becausehe u...
Disney 1
Disney 1
Disney 1
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Disney 1

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Disney 1

  1. 1. OUR PROJECT
  2. 2. ORAL PROJECTTOPIC•EmotionalMarketing:The DisneyCaseFORMAT•Pictures inslides,optionalvideo
  3. 3. • To analyze Disney´s emotional impact and fixationin children and adults• To compare transformation of Disney with theevolution society• Identify the Disney´s strategy to be a emotionalbrand and maintained it over timeOBJETIVES
  4. 4. • Due to the impact and reception given toDisney after generations, we have the needfor research on the positioning andadvertising management that it has achievedover the years, maintaining and transmittingthe same messageJUSTIFICATION
  5. 5. SECOND DRAFTBriefHistory ofWaltDisneyTheDisneysemotionalstrategiesBeginningsinanimation
  6. 6. THIRD DRAFTAnalysis of use and impact of emotionalstrategies DisneyAnalysis of internal modernization in Disney forthe proper management of their emotionalstrategiesUsing additional tools fully meet the objectives
  7. 7. Who is Walt Disney ?- He had a lonely andtraumatic childhood- He did not had parentssupport.That is the reason becausehe use to dream awake andto draw a lot.

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