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Backlinks : pépites et pommes pourries - SEO Camp'us 2015

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Conférence de Kévin Richard au SEO Camp'us 2015.
Comment catégoriser ses backlinks.

Published in: Marketing
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Backlinks : pépites et pommes pourries - SEO Camp'us 2015

  1. 1. Comment reconnaître les meilleurs liens ?
  2. 2. Votre contenu démarre dans 20 sec 19/03/15 Kevin Richard - SEObserver 2 Fin de l’annonce vidéo dans : (0:20) Partager
  3. 3. Le cauchemar de tout SEO 19/03/15 Kevin Richard - SEObserver 3 Ca n’arrive qu’aux autres ? Pas vraiment …
  4. 4. Pratiquement impossible <3 • Un concurrent peut-il modifier le classement de mon site ? • Il est pratiquement impossible pour un concurrent de modifier le classement de votre site ou de supprimer celui-ci de l'index Google. 19/03/15 Kevin Richard - SEObserver 4
  5. 5. A quel point aimez-vous jouer ? 19/03/15 Kevin Richard - SEObserver 5
  6. 6. A quel point aimez-vous jouer ? 19/03/15 Kevin Richard - SEObserver 6
  7. 7. Outil de désaveu GWT : le nouveau cadeau de Google ! • Cadeau empoisonné 19/03/15 Kevin Richard - SEObserver 7
  8. 8. Prise en compte du désaveu pre-penguin 19/03/15 Kevin Richard - SEObserver 8
  9. 9. 1er réflexe à avoir : suis-je seul ? 19/03/15 Kevin Richard - SEObserver 9
  10. 10. Les backlinks c’est mort… • Penguin 1.0 : 24 avril 2012 • Penguin 1.1 : 26 mai 2012 • Penguin 1.2 : 5 octobre 2012 • Penguin 2.0 : 22 mai 2013 • Penguin 2.1 : 4 octobre 2013 • Penguin 3.0 : 17 octobre 2014 • Penguin 3.1 : 28 novembre 2014 19/03/15 Kevin Richard - SEObserver 10
  11. 11. Les dimensions d’un backlink 19/03/15 Kevin Richard - SEObserver 11 BacklinkAncre Trust Juice Clics Do/Nofollow Contexte
  12. 12. L’abus d’ancre optimisée • Ressenti par tous • Constaté officiellement en Octobre 2014 • Revérifié par Sylvain Peyronnet • Restez en-dessous de 3% d’ancres optimisées. 19/03/15 Kevin Richard - SEObserver 12
  13. 13. Pagerank 19/03/15 Kevin Richard - SEObserver 13
  14. 14. Citation Flow 19/03/15 Kevin Richard - SEObserver 14
  15. 15. Trust Flow 19/03/15 Kevin Richard - SEObserver 15
  16. 16. Trust Flow • 1 million de sites de bonne qualité sélectionnés à la main. • Quel degré de séparation ai-je avec ces sites ? 19/03/15 Kevin Richard - SEObserver 16
  17. 17. Trust vs Citation Flow • Votre linking est-il de qualité ? • Cela revient à demander : – Combien de VIP avez-vous dans vos clients ? • En-dessous de 50%, alerte • 70% est la norme. • 100+ % est magnifique 19/03/15 Kevin Richard - SEObserver 17
  18. 18. Abondance.com 19/03/15 Kevin Richard - SEObserver 18
  19. 19. Abondance.com 19/03/15 Kevin Richard - SEObserver 19
  20. 20. Comment catégoriser ? 19/03/15 Kevin Richard - SEObserver 20
  21. 21. I <3 Excel 19/03/15 Kevin Richard - SEObserver 21
  22. 22. Les indicateurs connus • PageRank • Trust Flow • Ancre • Tld / IP serveur • OBL (liens sortants) • Mots interdits 19/03/15 Kevin Richard - SEObserver 22
  23. 23. Les indicateurs totalement ignorés • Rankings du site – Un site qui ne ranke pas ou plus • Pages indexées – Violente chute voire désindexation 19/03/15 Kevin Richard - SEObserver 23
  24. 24. Entités d’urls 19/03/15 Kevin Richard - SEObserver 24
  25. 25. Entités d’urls 19/03/15 Kevin Richard - SEObserver 25
  26. 26. Gagner du temps countrycode:-FR,US,UK,NL,IR 19/03/15 Kevin Richard - SEObserver 26
  27. 27. Gagner du temps tld:-fr,com,net,org,info,pro,eu 19/03/15 Kevin Richard - SEObserver 27
  28. 28. Supprimer ou diluer ? 19/03/15 Kevin Richard - SEObserver 28
  29. 29. Comment fonctionne le désaveu ? • Fichier config de googlebot • Les liens passent en nofollow pour votre site. • C’est pris en compte en environ 3 à 10 jours. • Refaîtes passer le crawler sur la page de backlink (ping, twitter, etc). 19/03/15 Kevin Richard - SEObserver 29
  30. 30. Votre contenu termine dans 50 sec SEObserver • Rankings + Backlinks au même endroit • 1 nouvelle feature par mois – SERPmachine sur 50 000 mots-clés archives d’1 an accessibles – Remplace votre outil de backlinks – Bouclier antimissile NSEO – « 1 clic disavow » – Par et pour les SEO – Audit gratuit à notre stand + démo 7 jours 19/03/15 Kevin Richard - SEObserver 30 Fin de l’annonce vidéo dans : (0:50) Partager

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