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FROMBook to Nook...                   TO      Pixels to Profit ! Brian Schwartz • www.ePubConversions.com   brian@kindleex...
Reverse Engineering Success... Deconstructing Failure
My Philosophy An eBook represents the best opportunity an author to share his/her ideas and expertise. Printed booksare a ...
Adopt the 80/20 Principle Effort & results are never returned in equal amounts. Focus all your energy on the things (& pla...
Agenda• Why now has never been a better time…• The Kindle millionaires: JA Konrath, John Wolfe,  Amanda Hocking, BV Larson...
Some ePublishing Facts• 44% of Kindle owners earn >$80k year  (Nielson).• Kindle Sales make up over 10% of Amazon’s  total...
Be a big fish in a small pond!The demand forKindle books exceedssupply, not the casewith print books!
The #1 reason to be on Kindle         Increased Visibility (600:1 advantage)
The Kindle Millionaires• JA Konrath (Fiction)• John Wolfe (first self-published author to sell 1  million Kindle books)• A...
Emulate to Earn        Marketing secrets of the ebook bestsellers• Amazon reviews do sell books!• Test different categorie...
Finding Reachable NichesWho else might want your content/expertise?How might you slant it to a new audience?•Amazon•Google...
eBook Distribution                                    Multiple routes to monetization Tier 1             Tier 2           ...
Putting fulfillment on autopilot1. Setup your title on Kindle, BN, Apple, Google2. Create a sales page for your eBook (7 E...
Don’t let this happen to you…  Source: http://www.amazon.com/The-Scarlet-Letter-ebook/product-reviews/B003FGWUOU/Once a po...
The ePub Template
The good, the bad, & the ugly                            GoodBad            Ugly
The ePub Template• Refined over hundreds ofhours of trial and error. (Usedto publish hundreds ofeBooks).• Includes over 50...
The ePub Template• Ready-to-Publish file formatted forAmazon, BN, and print-on-demand.• Word edition includes auto hyperli...
Screenshots
Screenshots
People DO judge a book by it’s                                cover.Examples at: www.kindleExpert.com/covers
e-Books = rapid ROI                                      (Return on Investment)• Priced between $2.99-9.99, author  receiv...
STAY INFORMED!www.KindleExpert.com/signup www.Facebook.com/KindleExpert      List of upcoming workshops:    http://www.Boo...
Launching  December 1, 2012    Sign up for a 14-day trial:http://www.PixelsToProfit.com
Thank you!
Book to Nook - Pixels to Profit (National Assn. of Independent Writers & Editors)
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Book to Nook - Pixels to Profit (National Assn. of Independent Writers & Editors)

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Sept. 19, 2012 Teleseminar given delivered to members of naiwe.com

Published in: Education, Business, Technology
  • Great information summarized here-- you can read more about the audio portion of the teleclass at http://news.naiwe.com/2012/09/11/pixels-to-profit-cashing-in-on-the-ebook-explosion-teleclass-with-brian-schwartz/.
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Book to Nook - Pixels to Profit (National Assn. of Independent Writers & Editors)

  1. 1. FROMBook to Nook... TO Pixels to Profit ! Brian Schwartz • www.ePubConversions.com brian@kindleexpert.com • 970-215-1078
  2. 2. Reverse Engineering Success... Deconstructing Failure
  3. 3. My Philosophy An eBook represents the best opportunity an author to share his/her ideas and expertise. Printed booksare a proprietary locked form because content is only available through acquiring the printed pages of the authors work. An eBook ensures his/her work will always be in existence, available anywhere in the world at a price that is accessible to almost anyone. An authors work should be easy to extract, excerpt,edit, and reuse in as many different ways as possible.
  4. 4. Adopt the 80/20 Principle Effort & results are never returned in equal amounts. Focus all your energy on the things (& places) that produce 80% of your results.It’s usually the hard (& uncomfortable) things thatare the vital 20%. It’s the easy things we spend 80% of our time – unfortunately, those are the things that usually only produce 20% of the results.
  5. 5. Agenda• Why now has never been a better time…• The Kindle millionaires: JA Konrath, John Wolfe, Amanda Hocking, BV Larson, Seth Godin, & more.• Marketing secrets of the eBook best sellers.• Tools to find reachable niches.• Putting all your fulfillment on autopilot.• Routes to Market for digital books.
  6. 6. Some ePublishing Facts• 44% of Kindle owners earn >$80k year (Nielson).• Kindle Sales make up over 10% of Amazon’s total revenue (>$3 billion).• The top 5000 Kindle books generate over $3k/mo. profit for each author (estimate).• 27% of Kindle owners have masters degrees.• Nook & iBook sales appear to be incremental (not one or the other).
  7. 7. Be a big fish in a small pond!The demand forKindle books exceedssupply, not the casewith print books!
  8. 8. The #1 reason to be on Kindle Increased Visibility (600:1 advantage)
  9. 9. The Kindle Millionaires• JA Konrath (Fiction)• John Wolfe (first self-published author to sell 1 million Kindle books)• Amanda Hocking (24 yr old / $2 mil book deal)• BV Larson (Science Fiction)• Seth Godin (Non-Fiction)• Aaron Patterson (Thriller)• Justin Halpern (twitter to book deal in 6 months)
  10. 10. Emulate to Earn Marketing secrets of the ebook bestsellers• Amazon reviews do sell books!• Test different categories, keywords & tags• Test different price points• Test different covers• Your first 20 pages should hook the reader• Build a following… find where your audience isand connect with them.• It begins with a reachable niche, clean webpage,& well formatted book!
  11. 11. Finding Reachable NichesWho else might want your content/expertise?How might you slant it to a new audience?•Amazon•Google Insights•Netspeak.org
  12. 12. eBook Distribution Multiple routes to monetization Tier 1 Tier 2 Tier 3 Direct• Amazon • Sony • Feedbooks • PDF straight from• BN • Kobo/Borders • Lulu your site• Apple • Diesel • Scribd • Multiple formats• Google plus guides • Bundles & Affiliates Direct vs. Indirect (aggregators ) Print-on-Demand
  13. 13. Putting fulfillment on autopilot1. Setup your title on Kindle, BN, Apple, Google2. Create a sales page for your eBook (7 Elements)3. Setup your title for POD1. Get paid by Amazon, BN, Apple, Google2. Get paid by Paypal, Clickbank, Google or other3. Get paid by Ingram
  14. 14. Don’t let this happen to you… Source: http://www.amazon.com/The-Scarlet-Letter-ebook/product-reviews/B003FGWUOU/Once a poor review has been written about the format, you cannever remove it… even if you correct the formatting later!
  15. 15. The ePub Template
  16. 16. The good, the bad, & the ugly GoodBad Ugly
  17. 17. The ePub Template• Refined over hundreds ofhours of trial and error. (Usedto publish hundreds ofeBooks).• Includes over 50 videotutorials• Compatible with both MSWord and open office.
  18. 18. The ePub Template• Ready-to-Publish file formatted forAmazon, BN, and print-on-demand.• Word edition includes auto hyperlinkedToC, fully function nav bar, flexibleindentation options.• Full support for pictures, tables, bullets,numbered lists, callouts, endnotes &more.
  19. 19. Screenshots
  20. 20. Screenshots
  21. 21. People DO judge a book by it’s cover.Examples at: www.kindleExpert.com/covers
  22. 22. e-Books = rapid ROI (Return on Investment)• Priced between $2.99-9.99, author receives 70% (if direct relationship exists)• Upfront cost is minimal* Revisions are free.• Royalties paid for life and your book will never go out of print.• Worldwide distribution. *Recommended investments: Editing, Cover, and ebook formatting.
  23. 23. STAY INFORMED!www.KindleExpert.com/signup www.Facebook.com/KindleExpert List of upcoming workshops: http://www.BooktoNook.com
  24. 24. Launching December 1, 2012 Sign up for a 14-day trial:http://www.PixelsToProfit.com
  25. 25. Thank you!

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