1<br />2010 Nonprofit Social Network Benchmark Report (2nd Annual)An industry-wide look at the adoption of social networks...
2<br />Survey Methodology <br /><ul><li>Instrument: A 50-question online survey was fielded from February 3 to March 15, 2...
Margin of error: ±2.86% with 95% confidence</li></li></ul><li>Big Themes from Social Networking Report<br />Nonprofits inc...
Big Themes from Social Networking Report <br />Other commercial social networks trend flat or down<br />LinkedIn, YouTube ...
Big Themes from Social Networking Report<br /><ul><li>Selected nonprofit sectors have very strong (higher than average) pr...
Big Themes from Social Networking Survey<br />Staffing for Social Networks<br />Budgets and staff devoted to maintaining s...
Big Themes from Social Networking Survey<br />Mixed Picture on Fundraising<br />Fundraising reported as second most import...
Big Themes from Social Networking Survey<br />Mixed Picture on House Social Networks<br />28% drop in nonprofits using hou...
Commercial vs. House Social Networks<br />9<br />*Facebook<br />
Organization Types <br />10<br />
Organization Types <br />11<br />
Complete 2010 Nonprofit Social Network Benchmark Report Available at <br />www.nonprofitsocialnetworksurvey.com<br />Nten ...
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Nonprofit social network benchmark report presentation

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Second annual Nonprofit Social Network Benchmark Report recently released by NTEN, Common Knowledge, and ThePort. Get the report at http://www.nonprofitsocialnetworksurvey.com

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Nonprofit social network benchmark report presentation

  1. 1. 1<br />2010 Nonprofit Social Network Benchmark Report (2nd Annual)An industry-wide look at the adoption of social networks within the nonprofit sector<br />NYC 501 Tech Club<br />May 19, 2010<br />
  2. 2. 2<br />Survey Methodology <br /><ul><li>Instrument: A 50-question online survey was fielded from February 3 to March 15, 2010, including 1,173 respondents representing nonprofit professionals from small, medium and large nonprofits, and all major segments of the industry
  3. 3. Margin of error: ±2.86% with 95% confidence</li></li></ul><li>Big Themes from Social Networking Report<br />Nonprofits increase use of commercial social networks Facebook and Twitter<br />More nonprofits using Facebook for first time<br />Nonprofits already on Facebook extend their use<br />Average community size on Facebook is smaller than in 2009<br />Twitter usage up significantly from 2009 and average community size grew dramatically<br />3<br />
  4. 4. Big Themes from Social Networking Report <br />Other commercial social networks trend flat or down<br />LinkedIn, YouTube usage remain steady<br />Past market leader MySpace drops sharply<br />4<br />
  5. 5. Big Themes from Social Networking Report<br /><ul><li>Selected nonprofit sectors have very strong (higher than average) presence on Facebook</li></ul>International<br />Environment & Animal Welfare <br />Arts & Culture<br />Education <br />5<br />
  6. 6. Big Themes from Social Networking Survey<br />Staffing for Social Networks<br />Budgets and staff devoted to maintaining social networks are still relatively small<br />¼ to ½ staff person most commonly allocated to maintaining social networks<br />About half of organizations plan to increase employee staffing, but less for external resources <br />Nonprofits with 2+ staff dedicated to commercial networks report greater value<br />6<br />
  7. 7. Big Themes from Social Networking Survey<br />Mixed Picture on Fundraising<br />Fundraising reported as second most important role of social networks (after Marketing)<br />Fundraising / Development departments are increasingly involved in managing social networks<br />While more nonprofits are raising money on Facebook, most (78%) raised $1,000 or less<br />Only 3.5% of organizations raised $10,000 or more on Facebook<br />7<br />
  8. 8. Big Themes from Social Networking Survey<br />Mixed Picture on House Social Networks<br />28% drop in nonprofits using house social networks<br />Groups with house networks say they are valuable<br />Average house network size is 50% higher than the average Facebook community size<br />Fundraising results comparable to commercial social networks <br />No one software platform is dominant<br />8<br />
  9. 9. Commercial vs. House Social Networks<br />9<br />*Facebook<br />
  10. 10. Organization Types <br />10<br />
  11. 11. Organization Types <br />11<br />
  12. 12. Complete 2010 Nonprofit Social Network Benchmark Report Available at <br />www.nonprofitsocialnetworksurvey.com<br />Nten Webinar SeriesState of Social Networking in the Nonprofit Sector 2010<br />www.nten.org/webinars<br />May 19 – Nonprofits in Social Networks (get recording)<br />June 2 – Social Networking: Friends as Fundraisers<br />June 15 – Build Your Own: Why Create a Private Social Network?<br />June 30 – Case Studies from the Field<br />12<br />

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