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2010 eNonprofit Benchmarks Study

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M+R Strategic Services and NTEN's eNonprofit Benchmarks Study for 2010, analyzing online messaging, fundraising, and advocacy data from 31 leading nonprofit organizations. You can watch a recording about this study at http://www.e-benchmarksstudy.com/2010.html

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2010 eNonprofit Benchmarks Study

  1. 1. 2010 eNonprofit Benchmarks Study Presented by Steve Peretz, Senior Analyst at M+R Strategic Services
  2. 3. How Did We Segment the Data? <ul><li>31 Groups </li></ul><ul><li>By Sector </li></ul><ul><li>Civil/Legal Rights </li></ul><ul><li>Environmental </li></ul><ul><li>International </li></ul><ul><li>Health </li></ul><ul><li>By List Size </li></ul><ul><li>Small – Under 100,000 deliverable email addresses </li></ul><ul><li>Medium – 100,000-500,000 deliverable email addresses </li></ul><ul><li>Large – Over 500,000 deliverable email addresses </li></ul>
  3. 4. Reading the Charts
  4. 5. Email Messaging Results by Message Type
  5. 6. Metrics for Online Revenue
  6. 7. Change in Online Giving from 2008 to 2009 Please note this chart uses medians rather than means for the average.
  7. 8. Change in Online Giving from 2008 to 2009 Please note this chart uses medians rather than means for the average.
  8. 9. Email Open Rates
  9. 10. Email Fundraising Response Rates
  10. 11. Annual List Growth
  11. 12. Email Unsubscribe Rates
  12. 13. Message Volume: Messages per Month per Subscriber
  13. 14. Message Volume: Messages per Month per Subscriber
  14. 15. Email Fundraising Performance
  15. 16. Email Advocacy Performance
  16. 17. Benchmarks and You Want to be part of our research? Email speretz@mrss.com

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