Zach Nies, Rally Software Presentation at Lean Startup SXSW

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Zach Nies, CTO of Rally Software
Presentation on effectiveness at the 2012 Lean Startup SXSW in Austin

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Zach Nies, Rally Software Presentation at Lean Startup SXSW

  1. 1. Increasing our national efficiency
  2. 2. Modernmanagement is still based on efficiency
  3. 3. Really?
  4. 4. Measure youreffectiveness
  5. 5. Increase your success
  6. 6. A startup lives in extreme uncertainty
  7. 7. 30 Years
  8. 8. Plausible ProbableUnordered Ordered
  9. 9. Plausible ProbableUnordered Ordered
  10. 10. Plausible ProbableUnordered OrderedCoevolution PlanLearn Analyze
  11. 11. “The only valid model of a complex system is the system itself. Murray Gell-Mann
  12. 12. http://www.flickr.com/photos/isaacmao/380257543
  13. 13. How we work
  14. 14. Agile CadenceDaily – standup & plan the dayWeekly – review full businessBiweekly – demo from engineeringMonthly – pivot, persevere, amplifyQuarterly – review & align strategyYearly – set strategy
  15. 15. TrackThe flow of work
  16. 16. Track Measure & ValidatedHunch Hypothesis Experiment Test Learning The flow of knowledge
  17. 17. Case Study
  18. 18. CustomerDevelopment
  19. 19. Is there an emerging, high-growthmarket for Agile Portfolio Management?
  20. 20. “Get out of the building!” Steve Blankand get into thecomplex system
  21. 21. 100 validation interviews10 earlyvangelists40 preview customers34 builds
  22. 22. Track Measure & ValidatedHunch Hypothesis Experiment Test Learning The flow of knowledge
  23. 23. Hunch:Agile PortfolioManagement will help uswin more deals
  24. 24. Experiment:“Sell” an MVP preview
  25. 25. Experiment:“Sell” an MVP preview Vanity Metric Month
  26. 26. Experiment:“Sell” an MVP preview Deals Directly Influenced Month
  27. 27. “requiring configurationchanges is not anacceptable way forreleases to hit ourenterprise workingenvironment.”
  28. 28. Hunch:Agile PortfolioManagement will help uswin more dealsValidated Learning:The MVP directly helpedus win more deals
  29. 29. PivotPersevere Amplify
  30. 30. Hunch:Adding more developerswill help us productizethis MVP
  31. 31. Experiment:Hire developers as fastas possible
  32. 32. Experiment:Hire developers as fastas possible Vanity Metric
  33. 33. Experiment:Hire developers as fastas possible Feature Throughput
  34. 34. Hunch:Adding more developerswill help us productizethis MVPValidated Learning:Adding developersdramatically increasedfeature throughput
  35. 35. PivotPersevere Amplify
  36. 36. Hunch:Optimizing the UI willimprove adoption
  37. 37. Experiment:Implement usabilityenhancements
  38. 38. Experiment:Implement usabilityenhancements Vanity Metric
  39. 39. Experiment:Implement usabilityenhancements User Adoption by Cohorts
  40. 40. Hunch:Optimizing the UI willimprove adoptionValidated Learning:Adoption didn’t improve
  41. 41. PivotPersevere Amplify
  42. 42. Hunch:Adding features willimprove product adoption
  43. 43. Experiment:Implement earlyvangelistfeature requests
  44. 44. Experiment:Implement earlyvangelistfeature requests Vanity Metric
  45. 45. Experiment:Implement earlyvangelistfeature requests Feature Usage
  46. 46. Hunch:Adding features willimprove product adoptionValidated Learning:Found the compellingfeatures
  47. 47. PivotPersevere Amplify
  48. 48. We haveproduct-market fit
  49. 49. AlmostContinuousDeployment
  50. 50. Hunch:Releasing more often willimprove quality
  51. 51. Experiment:Release every day
  52. 52. Experiment:Release every day Vanity Metric
  53. 53. Experiment:Release every day Cases from Defects
  54. 54. Hunch:Releasing more often willimprove qualityValidated Learning:Smaller release batchesimproved quality
  55. 55. PivotPersevere Amplify
  56. 56. Case Study
  57. 57. Modernmanagement is still based on efficiency
  58. 58. Agile +Lean Startup =Effectiveness
  59. 59. Out learn and out execute yourcompetitors

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