Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
New School Notes For
PR Power Plays
Dennis Goedegebuure
@TheNextCorner
New School Notes For PR Power Plays @TheNextCorner
New School Notes For PR Power Plays @TheNextCorner
Dennis
Goedegebuure
@TheNextCorner
•Spent 10+ years in SEO
•2002 - 2011...
New School Notes For PR Power Plays @TheNextCorner
–DennisG
SEO is the outcome of a
well designed product and
EPIC content
New School Notes For PR Power Plays @TheNextCorner
New School Notes For PR Power Plays @TheNextCorner
New School Notes For PR Power Plays @TheNextCorner
Source: http://tnc.io/trustme-lying
New School Notes For PR Power Plays @TheNextCorner
500 Digital Publishers Tell You What They Want
Source: http://tnc.io/fr...
Wall and Chain
A true story on Airbnb
New School Notes For PR Power Plays @TheNextCorner
Wall&Chain
Animation Film
BelongAnywhere.com
Landing Site
Targeted audi...
New School Notes For PR Power Plays @TheNextCorner
Split up in East & West
Venue
New School Notes For PR Power Plays @TheNextCorner
Learn: http://tnc.io/aimclear-targeting
New School Notes For PR Power Plays @TheNextCorner
500 Digital Publishers Tell You What They Want
Source: http://tnc.io/fr...
New School Notes For PR Power Plays @TheNextCorner
Scale Media Connections
• What are you trying to cover
• Who is most in...
New School Notes For PR Power Plays @TheNextCorner
BuzzSumo
New School Notes For PR Power Plays @TheNextCorner
TAGS - Research Targets
Source: http://tnc.io/tags-doc
New School Notes For PR Power Plays @TheNextCorner
New School Notes For PR Power Plays @TheNextCorner
Bonus: Need an Email Address?
http://tnc.io/email-find
New School Notes For PR Power Plays @TheNextCorner
Resources:
New School Notes For PR Power Plays @TheNextCorner
New School Notes For PR Power Plays @TheNextCorner
- Dennis Goedegebuure
@TheNextCorner
Thank You!
[WMD 2015] Fanatics, Inc. >> Dennis Goedegebuure, "Culture as Catalyst: New School Notes For PR Power Plays"
[WMD 2015] Fanatics, Inc. >> Dennis Goedegebuure, "Culture as Catalyst: New School Notes For PR Power Plays"
[WMD 2015] Fanatics, Inc. >> Dennis Goedegebuure, "Culture as Catalyst: New School Notes For PR Power Plays"
Upcoming SlideShare
Loading in …5
×

[WMD 2015] Fanatics, Inc. >> Dennis Goedegebuure, "Culture as Catalyst: New School Notes For PR Power Plays"

2,774 views

Published on

Dennis Goedegebuure, VP of Growth & SEO, Fanatics, Inc.

Published in: Technology

Comments are closed

  • Be the first to comment

[WMD 2015] Fanatics, Inc. >> Dennis Goedegebuure, "Culture as Catalyst: New School Notes For PR Power Plays"

  1. 1. New School Notes For PR Power Plays Dennis Goedegebuure @TheNextCorner New School Notes For PR Power Plays @TheNextCorner
  2. 2. New School Notes For PR Power Plays @TheNextCorner Dennis Goedegebuure @TheNextCorner •Spent 10+ years in SEO •2002 - 2011 @ eBay •2011 - 2012 @ Geeknet •2012 - 2014 @ Airbnb •2014 - present @ Fanatics
  3. 3. New School Notes For PR Power Plays @TheNextCorner –DennisG SEO is the outcome of a well designed product and EPIC content
  4. 4. New School Notes For PR Power Plays @TheNextCorner
  5. 5. New School Notes For PR Power Plays @TheNextCorner
  6. 6. New School Notes For PR Power Plays @TheNextCorner Source: http://tnc.io/trustme-lying
  7. 7. New School Notes For PR Power Plays @TheNextCorner 500 Digital Publishers Tell You What They Want Source: http://tnc.io/fractl-research • Writers of NYTimes, Guardian & CNN receive ~26K pitches a year, while they never write a story based on a pitch • Most top-tier writers receive 100, 250 or 500 pitches each week, for an average of 5 story spots • 70% of publishers prefer to collaborate on ideas • 64% of publishers think it is of some importance that you establish a personal connection before pitching
  8. 8. Wall and Chain A true story on Airbnb
  9. 9. New School Notes For PR Power Plays @TheNextCorner Wall&Chain Animation Film BelongAnywhere.com Landing Site Targeted audiences Online Media Guest&Hosts Launch Event
  10. 10. New School Notes For PR Power Plays @TheNextCorner Split up in East & West Venue
  11. 11. New School Notes For PR Power Plays @TheNextCorner Learn: http://tnc.io/aimclear-targeting
  12. 12. New School Notes For PR Power Plays @TheNextCorner 500 Digital Publishers Tell You What They Want Source: http://tnc.io/fractl-research • Writers of NYTimes, Guardian & CNN receive ~26K pitches a year, while they never write a story based on a pitch • Most top-tier writers receive 100, 250 or 500 pitches each week, for an average of 5 story spots • 70% of publishers prefer to collaborate on ideas • 64% of publishers think it is of some importance that you establish a personal connection before pitching
  13. 13. New School Notes For PR Power Plays @TheNextCorner Scale Media Connections • What are you trying to cover • Who is most influential on this topic • What are these people reading • Be there
  14. 14. New School Notes For PR Power Plays @TheNextCorner BuzzSumo
  15. 15. New School Notes For PR Power Plays @TheNextCorner TAGS - Research Targets Source: http://tnc.io/tags-doc
  16. 16. New School Notes For PR Power Plays @TheNextCorner
  17. 17. New School Notes For PR Power Plays @TheNextCorner Bonus: Need an Email Address? http://tnc.io/email-find
  18. 18. New School Notes For PR Power Plays @TheNextCorner Resources:
  19. 19. New School Notes For PR Power Plays @TheNextCorner
  20. 20. New School Notes For PR Power Plays @TheNextCorner - Dennis Goedegebuure @TheNextCorner Thank You!

×