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[WMD 2016] Author >> Nir Eyal "How to build habit-forming products"

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Nir Eyal (Author of "Hooked: How to Build Habit-Forming Products”)

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[WMD 2016] Author >> Nir Eyal "How to build habit-forming products"

  1. 1. The HOOK Canvas 1. What internal trigger is the product addressing? 2. What external trigger gets the user to the product? 4. Is the reward fulfilling, yet leaves the user wanting more? 3. What is the simplest behavior in anticipation of reward? 5. What “bit of work” is done to increase the likelihood of returning?
  2. 2. h k Take the survey. Get the slides. www.OpinionTo.Us @nireyal www.NirAndFar.com

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