Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Building Magical Experiences
Through Smart Iteration
Amritha Prasad // @amrithap
HI, I’M AMRITHA
Carnegie Mellon University
Lover of Bollywood
Fan of Aziz Ansari
Currently at Uber
Quality is a bar, and we’re
challenged to constantly raise it.
Riders, Drivers & More
Uber + Spotify
THE STORY
An Epic Saga
Your Ride. Your Music.
With Some Villains
A hard deadline & tight timeline
We have no idea how
people will want to listen
to music inside of Ubers
Overcoming the obstacles
1 Forming Design Principles
!
2 Anticipating the Gaps
FORMING DESIGN
PRINCIPLES
What is the most lightweight thing
to build that will delight users?
Everyone had their own
assumptions and ideas
We create design principles
“A list of guiding phrases
that help the team make
important decisions.”
-Jared Spool, “Creating Great Design
Principles: ...
Most importantly they stem
from research
Any user research is
absolutely better than none
Brainstorm Features
Lightweight wireframes
Testing Things Out
Give access to music the way
that users are used to
Provide control over what
plays at a song-level
It’s not always about what just
YOU want to listen to
On the driver side, it’s a choice
ANTICIPATING THE
GAPS
Thinking that the product will
turn out exactly how you
designed it is naive
A designer ACTUALLY has to be
a ninja and anticipate danger
before it hits
Prioritization
Photo Credit: jamiearnold.com
Adapting
Test it like it’s hot
Prioritize
Adapt
Test
Learn
THE RIDE GOES ON
Uber + Spotify
Together at last
1 Forming Design Principles
!
2 Anticipating the Gaps
This is just the beginning, the
product is in its infancy
Staying on top of social media
is a great way to get early
feedback
I’m excited to learn & iterate.
Thank
you
[WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"
[WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"
[WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"
[WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"
Upcoming SlideShare
Loading in …5
×

[WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"

23,614 views

Published on

Amritha Prasad
UX Designer/ Design Lead of API & Partnerships, Uber
@amrithap

Published in: Design, Business, Software
  • ●●● http://ishbv.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Visit this site: tinyurl.com/sexinarea and find sex in your area for one night)) You can find me on this site too)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Your opinions matter! get paid for them! click here for more info...★★★ https://tinyurl.com/make2793amonth
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area for one night is there tinyurl.com/hotsexinarea Copy and paste link in your browser to visit a site)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Natural enlargement book for free? [Download] Your natural enlargement blueprint. ♣♣♣ https://tinyurl.com/ydaetwbk
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

[WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"

  1. Building Magical Experiences Through Smart Iteration Amritha Prasad // @amrithap
  2. HI, I’M AMRITHA
  3. Carnegie Mellon University
  4. Lover of Bollywood
  5. Fan of Aziz Ansari
  6. Currently at Uber
  7. Quality is a bar, and we’re challenged to constantly raise it.
  8. Riders, Drivers & More
  9. Uber + Spotify
  10. THE STORY
  11. An Epic Saga
  12. Your Ride. Your Music.
  13. With Some Villains
  14. A hard deadline & tight timeline
  15. We have no idea how people will want to listen to music inside of Ubers
  16. Overcoming the obstacles
  17. 1 Forming Design Principles ! 2 Anticipating the Gaps
  18. FORMING DESIGN PRINCIPLES
  19. What is the most lightweight thing to build that will delight users?
  20. Everyone had their own assumptions and ideas
  21. We create design principles
  22. “A list of guiding phrases that help the team make important decisions.” -Jared Spool, “Creating Great Design Principles: 6 Counter-Intuitive Tests”
  23. Most importantly they stem from research
  24. Any user research is absolutely better than none
  25. Brainstorm Features
  26. Lightweight wireframes
  27. Testing Things Out
  28. Give access to music the way that users are used to
  29. Provide control over what plays at a song-level
  30. It’s not always about what just YOU want to listen to
  31. On the driver side, it’s a choice
  32. ANTICIPATING THE GAPS
  33. Thinking that the product will turn out exactly how you designed it is naive
  34. A designer ACTUALLY has to be a ninja and anticipate danger before it hits
  35. Prioritization Photo Credit: jamiearnold.com
  36. Adapting
  37. Test it like it’s hot
  38. Prioritize Adapt Test Learn
  39. THE RIDE GOES ON
  40. Uber + Spotify
  41. Together at last
  42. 1 Forming Design Principles ! 2 Anticipating the Gaps
  43. This is just the beginning, the product is in its infancy
  44. Staying on top of social media is a great way to get early feedback
  45. I’m excited to learn & iterate.
  46. Thank you

×