Quick Disclaimer :)• I co-founded
Circle of Moms (CoM); was CTO until February 2012.• I left CoM after the company was acquired by Sugar.• If you don’t like this presentation, blame me and not CoM or Sugar.
Why SEO?• Light/broad new user
engagement• Re-engagement for large + targeted user base• You have lots of unique content people might find interesting• But: SEO -> user registration is hard
Balancing Privacy and Search• Be
upfront with users• Give people a chance to hide their content from bots• Carefully consider the ratio [ SEO value ] : [ potential trust effect ]• For CoM, key decisions around Child Page, community conversations, mom profile pages
Inbound Links• Site’s “authority” key
for Google• Usually, gimmicks will (eventually) fail• Value that’s unique to your site• For CoM, high quality RoundUp content• For CoM, competitive blogger contests
CoM’s Supply – Supply –
Demand• High quality but unusual content• Tuning very specific queries• Pruning high competition queries
CoM Example Keywords• "how long
is breast milk good for after heating"• "13th birthday ideas"• "how long does colic last"• "hiccups in the womb"• "how to get fingernail polis out of carpet"• "I hate breastfeeding"• "10 month old diet"• "15 month old not talking"• "22 weeks pregnant with twins"
Other Stuff to Consider• Google
News optimization• Friendly URLs• Fast page loads• Good link structure• Don’t index weak content• Algorithms change• Search behavior will change