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MeetUp, SMASH summit Presentation

Andres Glusman, MeetUp, SMASH summit Presentation

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MeetUp, SMASH summit Presentation

  1. 1. Leverage networks / Declare a holiday Andres Glusman VP – Strategy & Community @glusman
  2. 2. <ul><li>10M Members </li></ul><ul><li>(almost no paid acquisition) </li></ul>@glusman
  3. 3. Architect the network so that Meetups make other Meetups stronger
  4. 4. INVEST MARKETING SPEND INTO PRODUCT AND COMMUNITY DEVELOPMENT
  5. 5. INVEST OUR SPONSORSHIP $$$ INTO CUSTOMERS AS WELL @glusman
  6. 6.
  7. 7.
  8. 8. @glusman
  9. 9. <ul><li>HOW WE GOT OUR FIRST 100K MEMBERS </li></ul>@glusman
  10. 10.
  11. 11. Declared 577 International Holidays <ul><li>International Elvis Fans Meetup Day </li></ul><ul><li>International Xena The Warrior Princes Meetup Day </li></ul><ul><li>International Ex-Jehovah’s Witnesses Meetup Day </li></ul><ul><li>International Pug-Lovers Meetup Day </li></ul><ul><li>International Republicans Meetup Day </li></ul><ul><li>International Tori Amos Fans Meetup Day </li></ul><ul><li>International Weblogger Meetup Day </li></ul><ul><li>International Star Wars Fans Meetup Day </li></ul>@glusman
  12. 12. @glusman
  13. 13. @glusman
  14. 14. @glusman
  15. 15. @glusman
  16. 16. Got the word out
  17. 17. @glusman
  18. 18. <ul><li>Pick a day ( any day) </li></ul><ul><li>Pick a simple hook </li></ul><ul><li>Get the word out </li></ul><ul><li>Celebrate activities and success </li></ul>
  19. 19. @glusman
  20. 20.
  21. 21. <ul><li>MORAL OF THE STORY </li></ul>
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  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. <ul><li>YOU DON’T NEED PERMISSION </li></ul>@glusman
  28. 28. <ul><li>[email_address] </li></ul><ul><li>@glusman </li></ul>@glusman

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