Maya Bisineer

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Maya Bisineer

  1. 1. TRUST US, WEKNOWMoms?!!what moms????Friday, May 3, 13
  2. 2. WHY MOM BLOGGERS?They are professionals.Their websites rank higher than yours.They hustle hard. They focus.They are making more $ than you are.They care.Friday, May 3, 13
  3. 3. WHY NOT MOM BLOGGERS?Not a magic bullet.They are not FREE press.They don’t want your free STUFF.Friday, May 3, 13
  4. 4. 2012 #readforgood with PBSKids, 6 weeks, 12 publishers, 24 bloggersFriday, May 3, 13
  5. 5. 2012 #readforgood with PBSKids and 6 publishing partners.More than 200 blog posts76000 book reads7000 midday meals donated to hungry kids.Over 2300 hashtag mentions.A job well done. Accomplished with a LOT of heartand hard hard work from the community and ourpartners.Friday, May 3, 13
  6. 6. MeMeTales ReachWHAT WAS OUR REACH?Our moms run blogs with over 4million per month combined pageviews per month.They own and curate Pinterest boardswith over a 800,000 followers.We work with companies likePBSKids, Scholastic, Babycenterand Melissa and Doug.Our influence runs deep and wide.Reach of NTFFC• 70K registered users, adding over1K users/week• 8K twitter followers (all companyaccounts)• 2400 facebook fans• 15500 Pinterest followers• 57000 Newsletter subscribers• 65K+ pageviews/month• NoTimeForFlashCards• 13K facebook fans• 8K twitter followers• > 300,000 Pinterest Followers!• 25k+ pageviews per DAY!• Bloggers participating have over100K twitter followers and facebookfansFriday, May 3, 13
  7. 7. HOW DID WE DO IT?Early relationships are important.- Trust- LegitimacyBe an open book - tell your story.Partnerships are key.Cause campaign.We made no $, we donated $.It was a community.Well, it really was not all free at all.Friday, May 3, 13
  8. 8. HOW YOU CAN DO IT?Think long termStep out and find them, it is an investment.Become the community.Have a compelling story and learn to tell it.Work WITH them. GROW with them.Friday, May 3, 13
  9. 9. THINK LONG TERMIDEA - Get feedback. Pitch, pitch, pitch.PRODUCT DEV - Loop them in. Give early access.ADVISORY BOARD - Get the right people on board.USER TESTING - Take 5 minutes and give me feedback?SCALABLE WORKFORCE - Have a role to fill? Hire them!CONTENT CREATORS - They can be your bloggers, social media arm, newslettereditors and more.Finally -> they can be your MARKETING ARM too!Friday, May 3, 13
  10. 10. FIND THEM WHERE???FIND THE LEADERS IN THE NICHE - Speakers at conferences, just good bloggersFIND THE FOLLOWERS OR NEWCOMERS - Commentors, smaller bloggers.LOCATE THE QUALITY PEOPLE - Who are the best?HIGH INTEGRITY IS A MUST - Listen to your gut.ATTEND A CONFERENCE EARLY ON - Face to face is priceless.PINTEREST - Do you know about collaborative boards?? Now you do ;)LINKY - Great for discovery!INSTAGRAM HASHTAG - Jump in, follow and then lead.GOOGLE+ - Find the communities.Friday, May 3, 13
  11. 11. GIVE BACK TO YOUR COMMUNITYENGAGE WITH THEMPROMOTE THEMLINKED IN RECOMMENDATIONSLISTS - BLOGGERS WE LOVE ON TWITTER, BLOG etcA MONTH OF FEATURESINTERVIEW ON GOOGLE+MAKE INTRODUCTIONSFriday, May 3, 13
  12. 12. GROW TOGETHER - CAMPAIGN vs POSTSFIND THE WIN WINLONG TERM = DEEPER IMPACTOPPORTUNITY TO PROMOTE EACH OTHER?HIRE BLOGGERS THAT WORK TOGETHERPARTNER WITH COMPANIES FOR INITIATIVESFriday, May 3, 13
  13. 13. AND ABOUT THE $$DON’T BE STINGYBE OPEN ABOUT YOUR BUDGETGIVE TANGIBLE GOALSSIGN CONTRACTSBE AWARE OF FTCDON’T PROMISE RANDOM STUFFFriday, May 3, 13
  14. 14. IN A RUSH?REACH OUT FOR INTROS - NOT FREE ;)HOST A LOCAL GATHERINGDESIGN A CONTESTHIRE A FIRMTRY SPONSORED POSTSFriday, May 3, 13
  15. 15. HOW YOU CAN DO IT?Think long termStep out and find them, it is an investment.Become the community.Have a compelling story and learn to tell it.Work WITH them. GROW with them.Friday, May 3, 13
  16. 16. QUESTIONS?EMAIL - maya@memetales.comFriday, May 3, 13

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