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Marc Zachary w/ Disney @ MamaBear Conference, Mt. View 4/20

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Marc Zachary w/ Disney @ MamaBear Conference, Mt. View 4/20

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Marc Zachary w/ Disney @ MamaBear Conference, Mt. View 4/20

  1. 1. Getting to Scale:Working with Big Brands April 20, 2012
  2. 2. The Startup’s Dilemma You have a great product, service, or site How do you get to scale?  Advertising  Content  Blogs  Partner with a brand 2
  3. 3.  A brand parents trust – that has been with us our whole lives Kids and families are at the heart of Disney There are four primary principles embedded in our approach to family entertainment:  Encouraging positive development  Making content for kids of all ages  Partnering with parents  Creating safe environments 3
  4. 4. Disney Mom & Family OverviewDisney Online Mom & Family isre-imagining its business to better serveDisney Onlinetoday’s connected moms.the needs of Mom & Family is re-imagining its business to betterserve the needs of today’s connected moms.Our portfolio is a personalized suite ofonline content and tools that inspireOur portfolio is a personalized suite of online content and tools thatinspire parents to create, celebrate, and share the story of theirparents to create, celebrate, andfamily’s life.share the story of their family’s life.Recent accomplishments: COMING SOON: a new content site for moms, new apps for the family, and more!November January February March 2011 2012 2012 2012 4
  5. 5. Our Network’s Reach We reach 11 million moms across our network every month  We think of our network as a curated platform  We work with companies that share our values  Moms come to us, but we go to where they are too 5
  6. 6. Parenting Video Launched channels on  Partnering with independent companies and moms to bring the best family-friendly video together  Curating channels on YouTube and on our own sites  Actively looking for mom and baby-related content Original series 6
  7. 7. A Happy Marriage Why big companies like startups  Speed to market  New products to package for advertising  Fill gaps in their product offerings Why you should partner  Quick access to a large audience  Credibility  Revenue 7
  8. 8. The Compromises Two different cultures  Big companies often have legacy systems  Many legal requirements  Brand alignment issues  Approvals  Timing What you need to succeed  Flexibility  Resources  Patience 8
  9. 9. Happily Ever After In the end, everybody wins:  You reach a wide audience  Your partner serves great content to its visitors  You build a viable and valuable business 9

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