unSEXY Conf 2013: Kathryn Minshew, The Muse

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unSEXY Conf 2013: Kathryn Minshew, The Muse

  1. 1. themuse.comTweet: @kmin / @dailymuse / #unSEXY Kathryn Minshew Founder & CEO, The Muse @kmin / @dailymuse The Young & the Restless: How to Hire + Retain Millennials in the World of unSEXY
  2. 2. themuse.comTweet: @kmin / @dailymuse / #unSEXY TheMuse.com 8 million professionals
  3. 3. themuse.comTweet: @kmin / @dailymuse / #unSEXY EXISTING PARTNERS Corporate Start-up Nonprofit
  4. 4. Knowledge Bombs   •  Hiring: Why You Should Care •  How to Be Awesome & Make Everyone Want You •  Interviewing your way to greatness •  You’ve got your dream team – now what?
  5. 5. themuse.comTweet: @kmin / @dailymuse / #unSEXY Q: Ok, hiring. Why should I care?
  6. 6. themuse.comTweet: @kmin / @dailymuse / #unSEXY A: It’s Competitive It’s Expensive It’s Better to do it right the first time around
  7. 7. Finding and Retaining the right talent is hard   •  75% of candidates don’t move past the 1st stage of the hiring process because they are not the right fit for the company •  89% of hiring failures are due to poor cultural fit •  46% of new hires leave their jobs within the first year Source: eBullpen, LLC  
  8. 8. We believe that employee well- being is a profound driver of productivity and innovation…
  9. 9. But only 3 in 10 U.S. workers are engaged in their jobs  
  10. 10. themuse.comTweet: @kmin / @dailymuse / #unSEXY Q: I get it; this is important. How do I do it right?
  11. 11. themuse.comTweet: @kmin / @dailymuse / #unSEXY A: 1. Understand what attracts top people 2. Sell your company, like you would your product, through e"ective employer branding 3. Get the word out
  12. 12. themuse.comTweet: @kmin / @dailymuse / #unSEXY The workplace is changing dramatically •  Linear career paths are no longer the norm •  Average tenure at a job is ~2 years for millennial employees •  54% believe that career advancement opportunities are more important than salary
  13. 13. themuse.comTweet: @kmin / @dailymuse / #unSEXY What matters to the right candidate Work they will be doing Work environment People they will be working for
  14. 14. themuse.comTweet: @kmin / @dailymuse / #unSEXY Brand Opportunity Purpose Culture
  15. 15. themuse.comTweet: @kmin / @dailymuse / #unSEXY 58% of respondents would take a 15% pay cut in order to work for an organization “with values like my own.” Source: Net Impact  
  16. 16. themuse.comTweet: @kmin / @dailymuse / #unSEXY EMPLOYMENT BRANDING #FAIL
  17. 17. More effective job advertising needs to do three things:  
  18. 18. themuse.comTweet: @kmin / @dailymuse / #unSEXY 1. Define & emphasize company culture
  19. 19. themuse.comTweet: @kmin / @dailymuse / #unSEXY A shared set of values, beliefs and norms that guide interactions within an organization Company culture:
  20. 20. themuse.comTweet: @kmin / @dailymuse / #unSEXY Culture is more than a ping pong table
  21. 21. themuse.comTweet: @kmin / @dailymuse / #unSEXY Culture is deliberate Kiva
  22. 22. themuse.comTweet: @kmin / @dailymuse / #unSEXY Twilio
  23. 23. themuse.comTweet: @kmin / @dailymuse / #unSEXY 2. Tell a story. Make it visual
  24. 24. themuse.comTweet: @kmin / @dailymuse / #unSEXY And the people who work inside
  25. 25. themuse.comTweet: @kmin / @dailymuse / #unSEXY The shift to visual •  90% of information transmitted to the brain is visual •  Visuals are processed 60,000x faster in the brain than text
  26. 26. themuse.comTweet: @kmin / @dailymuse / #unSEXY The results… -  60% of customers are more likely to consider or contact a business when an image shows up in local search results -  Publishers who use infographics grow in traffic an average of 12% more than those that don’t -  70% of social media actions involve a picture -  Articles with images get 94% more views than those without
  27. 27. themuse.comTweet: @kmin / @dailymuse / #unSEXY “Images make everything online better. And that’s a good thing, considering how several big shifts in the social media world are now placing a bigger emphasis on using high quality photos in content. So how much does adding images to you content matter? Maybe a lot more than you think” Source: MDG Advertising
  28. 28. themuse.comTweet: @kmin / @dailymuse / #unSEXY 3. Communicate through multiple mediums
  29. 29. themuse.comTweet: @kmin / @dailymuse / #unSEXY •  Classic job sites: LinkedIn, Indeed •  Next Gen: Glassdoor, The Muse, AngelList •  Your network, your employee’s networks •  Lurking* * HackerNews, Twitter, deadpool companies on TechCrunch
  30. 30. themuse.comTweet: @kmin / @dailymuse / #unSEXY
  31. 31. themuse.comTweet: @kmin / @dailymuse / #unSEXY
  32. 32. themuse.comTweet: @kmin / @dailymuse / #unSEXY
  33. 33. themuse.comTweet: @kmin / @dailymuse / #unSEXY
  34. 34. themuse.comTweet: @kmin / @dailymuse / #unSEXY
  35. 35. themuse.comTweet: @kmin / @dailymuse / #unSEXY Q: I’ve attracted great people. Now how do I interview my way to a great team?
  36. 36. themuse.comTweet: @kmin / @dailymuse / #unSEXY 1: Choose the optimal format
  37. 37. themuse.comTweet: @kmin / @dailymuse / #unSEXY 2: Set the stage
  38. 38. themuse.comTweet: @kmin / @dailymuse / #unSEXY 3: Look for the narrative
  39. 39. themuse.comTweet: @kmin / @dailymuse / #unSEXY 4: Get specific
  40. 40. themuse.comTweet: @kmin / @dailymuse / #unSEXY 5: Don’t hog the interview
  41. 41. themuse.comTweet: @kmin / @dailymuse / #unSEXY 6: Partner up
  42. 42. themuse.comTweet: @kmin / @dailymuse / #unSEXY Now let’s get unSEXY…
  43. 43. Hiring unSEXY   •  What you want: people who are passionate about your specific company and goal •  What you get in a sexy industry: lots of applicants who just want to be in a sexy industry •  What unSEXY gets: Fewer applicants, more opportunity for them to be uniquely dedicated
  44. 44. Focus on unique advantages   •  How can you contribute to a top hire’s professional growth? –  Invitations to conferences and events –  Opportunities to speak publicly about the company –  Flexible schedule •  Share & track goals –  Every 3-4 months in person –  Ongoing, via a shared document
  45. 45. themuse.comTweet: @kmin / @dailymuse / #unSEXY Q: I’ve got my dream team – now what? aka Onboarding 101
  46. 46. themuse.comTweet: @kmin / @dailymuse / #unSEXY Play tour guide Photo: Atlassian’s office  
  47. 47. themuse.comTweet: @kmin / @dailymuse / #unSEXYMake connections Photo: Corey, Counsyl  
  48. 48. themuse.comTweet: @kmin / @dailymuse / #unSEXY Break bread Photo: Squarespace  
  49. 49. themuse.comTweet: @kmin / @dailymuse / #unSEXY Provide resources Photo: Tasting Table  
  50. 50. themuse.comTweet: @kmin / @dailymuse / #unSEXY Be available
  51. 51. themuse.comTweet: @kmin / @dailymuse / #unSEXY Thank you
  52. 52. themuse.comTweet: @kmin / @dailymuse / #unSEXY Appendix
  53. 53. themuse.comTweet: @kmin / @dailymuse / #unSEXY
  54. 54. We believe:   •  That linear career paths are no longer the norm •  That now more than ever before, people have the opportunity to find a career that fulfills and inspires them, if only given the tools to do so •  That startups are leading the charge when it comes to creating incredible professional opportunities •  That if you do not adequately focus on training & onboarding your team, you will lose them
  55. 55. themuse.comTweet: @kmin / @dailymuse / #unSEXY Onboarding 101 •  Play tour guide •  Make connections •  Break bread together •  Provide resources •  Be Available
  56. 56. themuse.comTweet: @kmin / @dailymuse / #unSEXY Break bread Photo: imo  

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