Designing 4 Inbox Love:                The 7 Deadly Myths                of Mobile Email Design                    jenn do...
MYTH 1        “Don’t bank on mobile, because the next big thing is internet                 spy watches.” (Real thing some...
http://www.thetechherald.com/articles/Report-Smartphones-now-more-popular-than-PCsThursday, November 29, 12
Thursday, November 29, 12
Screenshot from actual user interview.Thursday, November 29, 12
MYTH 2                            “People are reading your emails ‘on the go’.”Thursday, November 29, 12
Ken is on-the-go-man.Thursday, November 29, 12
http://textsfromhillaryclinton.tumblr.com/Thursday, November 29, 12
Thursday, November 29, 12
“OMG put the phone away and pet me.”Thursday, November 29, 12
http://www.popsci.com/gadgets/article/2012-04/more-churches-embrace-ipads-and-smartphones-during-servicesThursday, Novembe...
MYTH 3        “It’s good to end up in someone’s pocket because your                      newsletter is always available.”T...
http://www.blogsolute.com/funny-iphone-5-photos-longer-taller/24598/Thursday, November 29, 12
Thursday, November 29, 12
MYTH 4      “People will save mobile emails to read later on their desktop.”Thursday, November 29, 12
http://litmus.com/blog/saving-email-for-later-opens-across-devices-environments/save-it-for-laterThursday, November 29, 12
MYTH 5                “There are too many mobile email apps to design for.”Thursday, November 29, 12
From MailChimp’s mobile email report.Thursday, November 29, 12
MYTH 6        “Designing email for Android is going to be a world of hurt.”Thursday, November 29, 12
Thursday, November 29, 12
MYTH 7              “If you can’t use responsive design in your mobile emails,                               use a one col...
Thursday, November 29, 12
Thursday, November 29, 12
Thursday, November 29, 12
Desktop   MobileThursday, November 29, 12
Thursday, November 29, 12
http://blog.mailchimp.com/mobile-email-research/Thursday, November 29, 12
EVEN MOAR READING               Smartphones Bring Hope, Frustration As Substitute For Computers               http://www.h...
THANKS!                                      Jenn Downs                                     @beparticular                 ...
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Jenn Downs, MailChimp, Warm Gun 2012

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Jenn Downs, Design Researcher, MailChimp at Warm Gun, Nov 30th, 2012

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Jenn Downs, MailChimp, Warm Gun 2012

  1. Designing 4 Inbox Love: The 7 Deadly Myths of Mobile Email Design jenn downs @beparticularThursday, November 29, 12
  2. MYTH 1 “Don’t bank on mobile, because the next big thing is internet spy watches.” (Real thing someone said.)Thursday, November 29, 12
  3. http://www.thetechherald.com/articles/Report-Smartphones-now-more-popular-than-PCsThursday, November 29, 12
  4. Thursday, November 29, 12
  5. Screenshot from actual user interview.Thursday, November 29, 12
  6. MYTH 2 “People are reading your emails ‘on the go’.”Thursday, November 29, 12
  7. Ken is on-the-go-man.Thursday, November 29, 12
  8. http://textsfromhillaryclinton.tumblr.com/Thursday, November 29, 12
  9. Thursday, November 29, 12
  10. “OMG put the phone away and pet me.”Thursday, November 29, 12
  11. http://www.popsci.com/gadgets/article/2012-04/more-churches-embrace-ipads-and-smartphones-during-servicesThursday, November 29, 12
  12. MYTH 3 “It’s good to end up in someone’s pocket because your newsletter is always available.”Thursday, November 29, 12
  13. http://www.blogsolute.com/funny-iphone-5-photos-longer-taller/24598/Thursday, November 29, 12
  14. Thursday, November 29, 12
  15. MYTH 4 “People will save mobile emails to read later on their desktop.”Thursday, November 29, 12
  16. http://litmus.com/blog/saving-email-for-later-opens-across-devices-environments/save-it-for-laterThursday, November 29, 12
  17. MYTH 5 “There are too many mobile email apps to design for.”Thursday, November 29, 12
  18. From MailChimp’s mobile email report.Thursday, November 29, 12
  19. MYTH 6 “Designing email for Android is going to be a world of hurt.”Thursday, November 29, 12
  20. Thursday, November 29, 12
  21. MYTH 7 “If you can’t use responsive design in your mobile emails, use a one column email.”Thursday, November 29, 12
  22. Thursday, November 29, 12
  23. Thursday, November 29, 12
  24. Thursday, November 29, 12
  25. Desktop MobileThursday, November 29, 12
  26. Thursday, November 29, 12
  27. http://blog.mailchimp.com/mobile-email-research/Thursday, November 29, 12
  28. EVEN MOAR READING Smartphones Bring Hope, Frustration As Substitute For Computers http://www.huffingtonpost.com/2012/05/25/smartphones-digital-divide_n_1546899.html Using Media Queries To Improve Readability http://blog.mailchimp.com/using-media-queries-to-improve-readability/Thursday, November 29, 12
  29. THANKS! Jenn Downs @beparticular jennifer@mailchimp.com XXXXXXXThursday, November 29, 12

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